Category: Business

Email

What is Email Marketing and How to do it?

Email marketing is a strategy that many companies use to do marketing. So, do you know what email marketing is and how do you implement it? In shorts, this strategy means using email as a marketing medium. However, please note that this is different from other types of marketing. What is Email Marketing? “Email marketing ...

Social Media Marketing

What do You Need to Know about Social Media Marketing?

“Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business.” digitalmarketing.org What is Social Media Marketing? In simple, social media marketing is a marketing process that is carried out through social media. Usually the social media used is Facebook, Instagram, or Twitter. Social ...

SEO Tools

SEO Tools You Might Want to Know for Auditing Your Web

SEO tools provide you to do keyword research and analysis. The best tools also provide reports about your competitor’s data, pretty interesting right?. It also allows you to measure search performance in countries, regions, or languages. Many SEO practitioners with multiple websites still utilize the old fashion way which is they put a lot of ...

On-page or off-page SEO

On-Page and Off-Page SEO: What Should We Focus on?

There are two different categories of SEO to optimize your site: on-page and off-page SEO. But what is the difference between them? And what should we focus on? Well, If you have a website or work in that related field, you might want to read to the end. Search Engine Optimization (SEO) is one of ...

Digital Marketing

Digital Marketing: Organic Channel vs Paid Channel

In this tech era, digital marketing is one of the highest-demand skills needed in 2021. Digital marketing itself refers to advertising through digital channels such as social media, search engines, websites, email, and mobile apps. In each channel, there are 2 ways we can approach acquiring new customers, namely paid and organic. In this article, ...

digital marketing

What are Digital Marketing Services?

Digital marketing has several benefits that you need to know. Among them is making the concept of appropriate and targeted promotional media, implementing the concept using digital campaigns, to making reports on audience responses from marketing that has been carried out. That way, the company will be able to find solutions and improve product quality ...

SEO and SEM

Understanding the Differences between SEO and SEM

Lots of time when people talk about SEO, it is rarely to discuss SEM at the same time. Though both are something that is important to understand in the world of the internet. Especially if you are in business that uses the internet for digital marketing. And so, you first need to understand the difference ...

SEO Marketing

Tips to Increase Search Engine Optimization

Having a job in digital marketing, one must be familiar with Search Engine Optimization. Digital workers have always hunted digital marketing with this organic type to compete to make the website rank on the first page of Google. Search Engine Optimization means improving the website to increase its visibility when people search for products or ...

digital marketing

Digital Marketing: 4 steps on How to Get Started

Digital marketing has changed the way people live in various aspects. People search for information on the internet before doing anything. For example, in buying a cellphone, we should look for information regarding what cellphone to buy by considering all aspects such as budget, specifications, and brand. How to Get Started Go digital is the ...

digital marketing works

How Digital Marketing Works and Concepts

Digital marketing works is a series of marketing activities using digital media. This will work for businesses that have gone online, for example, have a website or a marketplace account. All of these things will be optimized using digital marketing. Without this digital marketing is not able to achieve its true marketing goals, for example ...