{"id":1221,"date":"2021-08-10T06:42:21","date_gmt":"2021-08-10T06:42:21","guid":{"rendered":"https:\/\/www.sagaratechnology.com\/blog\/?p=1221"},"modified":"2021-11-16T04:08:22","modified_gmt":"2021-11-16T04:08:22","slug":"how-digital-marketing-works-and-concepts","status":"publish","type":"post","link":"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/","title":{"rendered":"How Digital Marketing Works and Concepts"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.sagaratechnology.com\/blog\/digital-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital marketing<\/a> works is a series of marketing activities using digital media. This will work for businesses that have gone online, for example, have a website or a marketplace account. All of these things will be optimized using digital marketing. Without this digital marketing is not able to achieve its true marketing goals, for example increasing sales or service users.<\/p>\n\n\n\n<p>In general, digital marketing can work organic (unpaid) or paid marketing (paid).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e36521706f2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e36521706f2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/#How_Digital_Marketing_Works\" >How Digital Marketing Works<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/#Build_a_Website_or_Marketplace_account_for_the_business_to_be_promoted\" >Build a Website or Marketplace account for the business to be promoted<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/#Make_a_post_on_the_website_or_Marketplace_account_Organic_Marketing\" >Make a post on the website or Marketplace account (Organic Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/#Digital_marketing_advertising_media_Paid_Marketing\" >Digital marketing advertising media (Paid Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/#Conduct_market_analysis_Paid_Marketing\" >Conduct market analysis (Paid Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/#Create_attractive_advertisements_by_linking_the_website_or_marketplace_posts_Paid_Marketing\" >Create attractive advertisements by linking the website or marketplace posts (Paid Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/#Advertising_publications_Paid_Marketing\" >Advertising publications (Paid Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/#Generate_customers_from_those_ads\" >Generate customers from those ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/#Digital_Marketing_Concepts_to_Help_Online_Business\" >Digital Marketing Concepts to Help Online Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/#Finding_new_customers_online\" >Finding new customers online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/#Selling_products_or_services_through_a_website_or_application\" >Selling products or services through a website or application<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/#Delivering_targeted_advertising_to_customers\" >Delivering targeted advertising to customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/#Learn_more_about_what_customers_like\" >Learn more about what customers like<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/sagaratechnology.com\/blog\/how-digital-marketing-works-and-concepts\/#Using_marketing_analytics_to_strengthen_online_sales\" >Using marketing analytics to strengthen online sales<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Digital_Marketing_Works\"><\/span>How Digital Marketing Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Build_a_Website_or_Marketplace_account_for_the_business_to_be_promoted\"><\/span>Build a Website or Marketplace account for the business to be promoted<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As stated above, a website or marketplace account is something that is promoted using digital marketing. Because the website or marketplace account will display the actual product or service.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Make_a_post_on_the_website_or_Marketplace_account_Organic_Marketing\"><\/span>Make a post on the website or Marketplace account (Organic Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This post can be an article post or a product catalog that has a specific URL. This URL will be linked to the ad displayed using digital marketing.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Digital_marketing_advertising_media_Paid_Marketing\"><\/span>Digital marketing advertising media (Paid Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are many digital advertising media ranging from social media such as FB Ads, search engines such as Google AdWords, and others.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Conduct_market_analysis_Paid_Marketing\"><\/span>Conduct market analysis (Paid Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.youtube.com\/watch?v=225LsCqDz28&amp;pp=ugMICgJpZBABGAE%3D\" target=\"_blank\" rel=\"noreferrer noopener\">market analysis <\/a>largely determines the performance of the ads that appear and the targeting of ads to generate the right ad audience. In addition, it can also save the advertising budget.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Create_attractive_advertisements_by_linking_the_website_or_marketplace_posts_Paid_Marketing\"><\/span>Create attractive advertisements by linking the website or marketplace posts (Paid Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Attractive ads will make the audience pay special attention to the ad, such as reading, clicking, to buying products. The more attractive the ad, the higher the audience interaction when viewing the ad.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Advertising_publications_Paid_Marketing\"><\/span>Advertising publications (Paid Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After all the steps above are ready, then the ad is published using the budget that has been determined. Each advertising medium requires different costs and different performance.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Generate_customers_from_those_ads\"><\/span>Generate customers from those ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The real goal is to generate customers from the ad. You will see changes that occur, ranging from businesses that are getting known, website visits increase, reputation gets better, to an increase in sales of goods or services.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Digital_Marketing_Concepts_to_Help_Online_Business\"><\/span>Digital Marketing Concepts to Help Online Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Finding_new_customers_online\"><\/span>Finding new customers online<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many people are online every second. These people have the potential to become customers of an online business. By using digital marketing, online businesses can reach these people.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Selling_products_or_services_through_a_website_or_application\"><\/span>Selling products or services through a website or application<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As stated above, digital marketing will optimize <a href=\"https:\/\/www.youtube.com\/watch?v=225LsCqDz28&amp;pp=ugMICgJpZBABGAE%3D\" target=\"_blank\" rel=\"noreferrer noopener\">websites or applications<\/a> owned by online businesses. So that the actual marketing goal can be achieved, namely selling products or services.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Delivering_targeted_advertising_to_customers\"><\/span>Delivering targeted advertising to customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Digital marketing can reach a targeted advertising audience, meaning that ads only appear to the right people. For example, people looking for laptops will see a laptop ad.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Learn_more_about_what_customers_like\"><\/span>Learn more about what customers like<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>By using digital marketing, online businesses will better know what customers like. Digital marketing can analyze customer behavior, which ads they open often and generate more consumers.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Using_marketing_analytics_to_strengthen_online_sales\"><\/span>Using marketing analytics to strengthen online sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing analysis in the field of <a href=\"https:\/\/www.sagaratechnology.com\/blog\/digital-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing<\/a> greatly affects the performance of the ads created. There are many methods and research tools that can be used, such as looking at market trends using Google Trends, analyzing online sales data, and others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing works is a series of marketing activities using digital media. This will work for businesses that have gone online, for example, have a website or a marketplace account. All of these things will be optimized using digital marketing. Without this digital marketing is not able to achieve its true marketing goals, for example&#8230;<\/p>\n","protected":false},"author":14,"featured_media":1235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,128],"tags":[112,127,144],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Digital Marketing Works and Concepts - Sagara Asia Blog<\/title>\n<meta name=\"description\" content=\"Digital marketing works is a series of marketing activities using digital media. 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