{"id":1264,"date":"2021-08-16T03:00:57","date_gmt":"2021-08-16T03:00:57","guid":{"rendered":"https:\/\/www.sagaratechnology.com\/blog\/?p=1264"},"modified":"2021-11-16T04:05:14","modified_gmt":"2021-11-16T04:05:14","slug":"what-is-domain-authority-and-why-is-it-important","status":"publish","type":"post","link":"https:\/\/sagaratechnology.com\/blog\/what-is-domain-authority-and-why-is-it-important\/","title":{"rendered":"What is Domain Authority and Why is it Important?"},"content":{"rendered":"\n<p><em><a href=\"https:\/\/www.sagaratechnology.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sagara Technology<\/a> <\/em>&#8211; Domain Authority (DA) is a 100 point scale created by Moz that predicts how well a website will perform on search engines. There are various approaches to grading the performance of the website and one of them is Domain Authority. DA scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking.<\/p>\n\n\n\n<p>Moz calculates DA by combining all of our other link metrics like linking root domains and the total number of links, into a single DA score. This score can then be used for comparing websites or tracking the &#8220;ranking strength&#8221; of a website over time.&nbsp;But keep in mind that DA is&nbsp;<em>not<\/em>&nbsp;a Google ranking factor and does not affect the SERP.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f25027d05e3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f25027d05e3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaratechnology.com\/blog\/what-is-domain-authority-and-why-is-it-important\/#4_Factors_that_Moz_use_to_calculate_Domain_Authority\" >4 Factors that Moz use to calculate Domain Authority<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaratechnology.com\/blog\/what-is-domain-authority-and-why-is-it-important\/#1_Linking_Root_Domain\" >1. Linking Root Domain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaratechnology.com\/blog\/what-is-domain-authority-and-why-is-it-important\/#2_Search_Engine_Friendly\" >2. Search Engine Friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaratechnology.com\/blog\/what-is-domain-authority-and-why-is-it-important\/#3_Moz_Rank\" >3. Moz Rank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sagaratechnology.com\/blog\/what-is-domain-authority-and-why-is-it-important\/#4_Moz_Trust\" >4. Moz Trust<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sagaratechnology.com\/blog\/what-is-domain-authority-and-why-is-it-important\/#How_to_Increase_my_Domain_Authority\" >How to Increase my Domain Authority?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Factors_that_Moz_use_to_calculate_Domain_Authority\"><\/span>4 Factors that Moz use to calculate Domain Authority<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_Linking_Root_Domain\"><\/span>1. Linking Root Domain<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Root domains are the number of unique backlinks your website has. For example, if you have 7.000 backlinks from a single website, it will count as a link from one root domain. If you have 1.000 links on 1.000 different websites, you\u2019ll have 1.000 root domains. You\u2019ll get a higher domain authority from earning links from different websites than earning a lot of backlinks from a single website.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_Search_Engine_Friendly\"><\/span>2. Search Engine Friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Search Engine Friendly refers to how well structured is your website. If you have a bad structure on your website, it will make Google having a difficult time crawling into your website.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_Moz_Rank\"><\/span>3. Moz Rank<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This refers to the score of your backlink profile strength. It tends to be <strong>quality<\/strong> over quantity which means one excellent backlink is <strong>better<\/strong> than having a couple or more mediocre backlinks.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"4_Moz_Trust\"><\/span>4. Moz Trust<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the metric used to calculate the quality of your backlink but it goes deeper by analyzing how relevant your website is related to the backlink you have.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Increase_my_Domain_Authority\"><\/span>How to Increase my Domain Authority?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"6144\" height=\"4069\" src=\"https:\/\/www.sagaratechnology.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-lukas-590022-1.jpg\" alt=\"Domain Authority\n\" class=\"wp-image-1287\"\/><\/figure>\n\n\n\n<p>The best way to increase DA scores is to get more quality <a href=\"https:\/\/www.sagaratechnology.com\/blog\/how-to-get-quality-backlinks-for-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>backlinks<\/em><\/a> to your website. Also, the more quality backlinks you got will tell Google that you should be ranked higher on SERP because backlink is one of the rank factors. There are several ways to get more backlinks to your website to increase your DA. A few are listed below<\/p>\n\n\n\n<ol><li>Content Marketing<\/li><li>Blog Articles<\/li><li>Social Media<\/li><li>Press Release <\/li><li>Guest Post on High Quality Website<\/li><\/ol>\n\n\n\n<p>But you still have to pay attention to the relevancies of another website that backlinks into your websites. There are some best practices to generate a healthy backlink profile:<\/p>\n\n\n\n<ol><li>Choose a relevant domain<\/li><li>Optimize your web content and pay attention to title tags, image alt tags, content, and make sure you are using variations of your keywords<\/li><li>Develop a high quality content <\/li><li>Improve your internal linking structure <\/li><li>Disavow your unrelevant\/bad backlinks to your website<\/li><li>Make sure your website is mobile friendly and fast load.<\/li><li>Last but not least is participate in Social Media Marketing. <a href=\"https:\/\/www.sagaratechnology.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>More Here<\/em><\/a><\/li><\/ol>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sagara Technology &#8211; Domain Authority (DA) is a 100 point scale created by Moz that predicts how well a website will perform on search engines. There are various approaches to grading the performance of the website and one of them is Domain Authority. DA scores range from one to 100, with higher scores corresponding to&#8230;<\/p>\n","protected":false},"author":14,"featured_media":1283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,2],"tags":[188,170,189],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Domain Authority and Why is it Important? - Sagara Asia Blog<\/title>\n<meta name=\"description\" content=\"Domain Authority is a scale created by Moz that predicts how well a website will perform on search engines with 0 - 100 scales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sagaratechnology.com\/blog\/what-is-domain-authority-and-why-is-it-important\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What is Domain Authority and Why is it Important? 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