{"id":1696,"date":"2021-09-10T02:17:43","date_gmt":"2021-09-10T02:17:43","guid":{"rendered":"https:\/\/www.sagaratechnology.com\/blog\/?p=1696"},"modified":"2021-11-16T03:56:59","modified_gmt":"2021-11-16T03:56:59","slug":"search-intent-what-is-it-and-why-is-it-important","status":"publish","type":"post","link":"https:\/\/sagaratechnology.com\/blog\/search-intent-what-is-it-and-why-is-it-important\/","title":{"rendered":"Search Intent: What is it and Why is it Important?"},"content":{"rendered":"\n<p>You probably already know that there are a number of SEO ranking factors. You should use <a href=\"https:\/\/www.sagaratechnology.com\/blog\/on-page-and-off-page-seo-what-should-we-focus-on\/\" target=\"_blank\" rel=\"noreferrer noopener\">on-page and off-page SEO<\/a> to optimize your site and get higher rankings on Search Engine Results Pages (SERPs). Well, now I am about to tell you one thing that you should never disregard if you aim to optimize your site. That is search intent.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e359b7e94d7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e359b7e94d7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaratechnology.com\/blog\/search-intent-what-is-it-and-why-is-it-important\/#What_is_search_intent\" >What is search intent?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaratechnology.com\/blog\/search-intent-what-is-it-and-why-is-it-important\/#Informational\" >Informational<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaratechnology.com\/blog\/search-intent-what-is-it-and-why-is-it-important\/#Transactional\" >Transactional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaratechnology.com\/blog\/search-intent-what-is-it-and-why-is-it-important\/#Navigational\" >Navigational<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sagaratechnology.com\/blog\/search-intent-what-is-it-and-why-is-it-important\/#How_to_optimize_for_user_search_intent\" >How to optimize for user search intent?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sagaratechnology.com\/blog\/search-intent-what-is-it-and-why-is-it-important\/#Collect_data_from_SERPs\" >Collect data from SERPs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sagaratechnology.com\/blog\/search-intent-what-is-it-and-why-is-it-important\/#Analyze_data_from_SERPs\" >Analyze data from SERPs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_search_intent\"><\/span>What is search intent?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Search intent is simply the user&#8217;s goal in searching for keywords. User manifests their intention on the search query. While it seems like the user&#8217;s natural to use appropriate search queries that match his intention, some bloggers or business owners sometimes forget this in the process of optimizing their site.<\/p>\n\n\n\n<p>Let&#8217;s start with the types of search intent. At least there are 3 types of that.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Informational\"><\/span>Informational<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the type of search intent in which users want to get some insight into certain topics. For example, look at what we found for the &#8220;how many ethnic groups in Indonesia&#8221; query.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.sagaratechnology.com\/blog\/wp-content\/uploads\/2021\/09\/informational.jpg\" alt=\"Search intent: Informational\" class=\"wp-image-1698\" width=\"659\" height=\"388\"\/><figcaption>Informational<\/figcaption><\/figure>\n\n\n\n<p>Yes, the feature snippets and other pages show information about that query. One thing that indicates informational searches is when queries contain question words, such as how, what, when, who, and so forth.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Transactional\"><\/span>Transactional<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Every time a user thinks of buying something, he is most likely to use this type of search intent. The search query used in this type usually leads to a bunch of e-commerce lists. However, it is actually more than that. If you want people to sign up or download something from your site, those are also examples of transactional.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.sagaratechnology.com\/blog\/wp-content\/uploads\/2021\/09\/transactional.jpg\" alt=\"Search intent: transactional\" class=\"wp-image-1699\" width=\"663\" height=\"814\"\/><figcaption>Transactional<\/figcaption><\/figure>\n\n\n\n<p>As you can notice, the SERPs on the picture above provide the results of transactional pages.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Navigational\"><\/span>Navigational<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the type of search intent in which the user wants to reach a particular site\/brand. For an instance, look at this.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.sagaratechnology.com\/blog\/wp-content\/uploads\/2021\/09\/navigational.jpg\" alt=\"Search intent: navigational\" class=\"wp-image-1700\" width=\"702\" height=\"451\"\/><figcaption>Navigational<\/figcaption><\/figure>\n\n\n\n<p>In short, we sum up below:<br>Informational &#8211; know (something)<br>Transactional &#8211; do (something)<br>Navigational &#8211; go (to a particular site\/brand)<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_optimize_for_user_search_intent\"><\/span>How to optimize for user search intent?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First of all, congrats!<\/p>\n\n\n\n<p>By understanding the precedented information, you have passed half of the journey of optimizing your site. Now, let&#8217;s focus on using this knowledge. Remember, your article should provide &#8220;the answer&#8221; for users. Yet how do users know so?<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Collect_data_from_SERPs\"><\/span>Collect data from SERPs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SERPs are the best place to match search intent. You can start by observing the characteristics of pages that are already on SERPs. Put some attention on what keywords and headlines they used. For instance, you want to provide an article in order to answer the &#8220;how to make a lasagna&#8221; query. Furthermore, you might want to understand <a href=\"https:\/\/www.sagaratechnology.com\/blog\/page-experience-the-latest-ranking-factors-yet-the-most-powerful\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a>. This is the part you start to analyze.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Analyze_data_from_SERPs\"><\/span>Analyze data from SERPs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Analyzing means the process of finding out why some pages rank higher than others. Back to the previous example, people tend to look for a comprehensive recipe as well as fast to apply. It is perhaps because they are likely to search for the recipe when hungry and want to eat immediately. Thus, you better create a quick tip. If your recipe is 1 hour long while other sites provide recipes that can be ready in just 15 minutes, the users are likely to leave your site. Of course, that is going to make your site rank lower. Thus, it is really important to do an analysis. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You probably already know that there are a number of SEO ranking factors. You should use on-page and off-page SEO to optimize your site and get higher rankings on Search Engine Results Pages (SERPs). Well, now I am about to tell you one thing that you should never disregard if you aim to optimize your&#8230;<\/p>\n","protected":false},"author":14,"featured_media":1706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,2,128],"tags":[251,170],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Intent: What is it and Why is it Important? - Sagara Asia Blog<\/title>\n<meta name=\"description\" content=\"Search intent is simply the user&#039;s goal in searching for keywords. 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