{"id":1779,"date":"2021-10-05T11:03:34","date_gmt":"2021-10-05T11:03:34","guid":{"rendered":"https:\/\/www.sagaratechnology.com\/blog\/?p=1779"},"modified":"2021-11-16T03:54:21","modified_gmt":"2021-11-16T03:54:21","slug":"why-bounce-rate-is-important-in-digital-business","status":"publish","type":"post","link":"https:\/\/sagaratechnology.com\/blog\/why-bounce-rate-is-important-in-digital-business\/","title":{"rendered":"Why Bounce Rate is Important in Digital Business?"},"content":{"rendered":"\n<p>Ever wonder why your website has so many views but not generating any conversions? Well, there are plenty of reasons why this is happening. For starters, you can measure user page visits using bounce rate. It is an indicator that shows the percentage of single-page visits in which a user leaves your website from the landing page without browsing any page.<\/p>\n\n\n\n<p>From that definition, we can see that a landing page is a crucial part of a website. To make visitors stay on your website, it needs to be interactive, easy to navigate, and a strong CTAs. It is only a basic strategy, but very powerful if you improve it.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ff5128d8e61\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ff5128d8e61\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaratechnology.com\/blog\/why-bounce-rate-is-important-in-digital-business\/#Factors_that_affecting_Bounce_Rate\" >Factors that affecting Bounce Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaratechnology.com\/blog\/why-bounce-rate-is-important-in-digital-business\/#So_How_it_is_important_for_Digital_Business\" >So How it is important for Digital Business<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Factors_that_affecting_Bounce_Rate\"><\/span>Factors that affecting Bounce Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To generate conversion on your website, Bounce Rate is one of the indicators to look at. It shows how the visitors feel and interact with your website. And you need to consider a change on these factors: <\/p>\n\n\n\n<ul><li>Slow Websites<\/li><li>Misleading Description<\/li><li>Irrelevant and Low Quality Content<\/li><li>Bad Link from other sites<\/li><li>No custom Error 404 Page<\/li><li>Weak CTAs<\/li><li>Not offering cross-device view<\/li><\/ul>\n\n\n\n<p>The mentioned factors play a big part in website success if you&#8217;re looking for a conversion. You need to understand that having a high bounce rate is not necessarily a bad thing. If your website is a single-page session or content, then it is perfectly normal.<\/p>\n\n\n\n<p class=\"has-normal-font-size\"><strong>Read more &#8212; <a href=\"https:\/\/sagaratechnology.com\/blog\/how-to-improve-website-speed\/\">How to Improve Website Speed<\/a><\/strong><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"So_How_it_is_important_for_Digital_Business\"><\/span>So How it is important for Digital Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If your business uses a website to sell a product or maybe offer a specific service like plumbing, keeping visitors on your website is the key to success. Why? Because a business like this is looking for conversions, and if the bounce rate is high, the chance for conversion is low.<\/p>\n\n\n\n<p>Visitors are likely to stay if we give a comfortable experience in navigating a website. It also needs to have relevant information that the searcher is looking for. Using the searcher language is increasing the chance for the website to be viewable.<\/p>\n\n\n\n<p>Well, bounce rate might be important, but never forget <a href=\"https:\/\/sagaratechnology.medium.com\/seo-tools-you-might-want-to-know-for-auditing-your-web-d06067699493\">other SEO indicators<\/a>. Applying White Hat SEO is the key to making your website visible and reaching the top of the search engines. And finally, keep testing and improving the website to make the viewers stay and make conversions for the business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wonder why your website has so many views but not generating any conversions? Well, there are plenty of reasons why this is happening. For starters, you can measure user page visits using bounce rate. It is an indicator that shows the percentage of single-page visits in which a user leaves your website from the&#8230;<\/p>\n","protected":false},"author":14,"featured_media":1780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,2],"tags":[266,127,267],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Bounce Rate is Important in Digital Business? - Sagara Asia Blog<\/title>\n<meta name=\"description\" content=\"So, why bounce rate is important? Get to know one of the ranking factors in the search engines, and what factors are affecting them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sagaratechnology.com\/blog\/why-bounce-rate-is-important-in-digital-business\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why Bounce Rate is Important in Digital Business? - Sagara Asia Blog\" \/>\n<meta name=\"twitter:description\" content=\"So, why bounce rate is important? 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