{"id":1801,"date":"2021-10-18T05:20:48","date_gmt":"2021-10-18T05:20:48","guid":{"rendered":"https:\/\/www.sagaratechnology.com\/blog\/?p=1801"},"modified":"2021-11-16T03:53:58","modified_gmt":"2021-11-16T03:53:58","slug":"copywriting-formula","status":"publish","type":"post","link":"https:\/\/sagaratechnology.com\/blog\/copywriting-formula\/","title":{"rendered":"Easy Copywriting Formula for Your Business (Psst, Just 3 Steps!)"},"content":{"rendered":"\n<p>Creating killer copywriting for business is hard. But killer copywriting obey one formula: PAS. You can learn to make great copywriting by practicing this formula.<\/p>\n\n\n\n<p>Why is it important? Well, copywriting takes a huge role in digital marketing. Copywriting is a way that is able to persuade the readers to take actions you (your business) want. For example, buy a product, use a service, subscribe to a newsletter, and so forth.<\/p>\n\n\n\n<p>Someone who works in this field is called a copywriter.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f23797e7f4b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f23797e7f4b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaratechnology.com\/blog\/copywriting-formula\/#What_is_the_copywriting_formula\" >What is the copywriting formula?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaratechnology.com\/blog\/copywriting-formula\/#Problem\" >Problem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaratechnology.com\/blog\/copywriting-formula\/#Agitation\" >Agitation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaratechnology.com\/blog\/copywriting-formula\/#Solution\" >Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_copywriting_formula\"><\/span>What is the copywriting formula?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As I stated earlier, the timeless copywriting formula is PAS. PAS stands for Problem, Agitation, Solution.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Problem\"><\/span>Problem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Knowing the problem is the first thing of solving anything. When doing copywriting, you need to layout the problem faced by your readers. By doing so, you let them know that your business is aware of what they have been through.<\/p>\n\n\n\n<p>It will be easier to get to know products or services from a business that knows you, won&#8217;t it?<\/p>\n\n\n\n<p>For example:<br>\u201cWant to be fluent in Spanish but you don&#8217;t know where to take lessons?\u201d<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Agitation\"><\/span>Agitation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The next formula is agitation. After realizing the problem, now it is time to stir things up. This part is kind of tricky because you need to make the problem more painful and the readers more emotional, yet you also do not want them to be discouraged.<\/p>\n\n\n\n<p>Show them that there is a way out.<\/p>\n\n\n\n<p>For example: <br>\u201cNo tutoring near your house? Or having trouble choosing which is the best?\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>Read More &#8212; <a href=\"https:\/\/sagaratechnology.com\/blog\/3-reasons-why-your-business-needs-content-writing\/\">3 Reasons Why You Need Content Writing<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Solution\"><\/span>Solution<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The last part is the solution. After laying out the problem and agitating it, introduce the solution. This is the time for you to show your products or services.<\/p>\n\n\n\n<p>For example: <br>\u201cDon&#8217;t worry, you can learn from home now! <strong>SPANISH FRIENDS<\/strong> has helped 100 people speak Spanish fluently. Check out their testimonials here!\u201d<\/p>\n\n\n\n<p>Here is the example of copywriting as a whole using the PAS Formula:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>&#8220;Want to be fluent in Spanish but you don&#8217;t know where to take lessons?<\/p><p>No tutoring near your house? Or having trouble choosing which is the best?<\/p><p>Don&#8217;t worry, you can learn from home now! <strong>SPANISH FRIENDS<\/strong> has helped 100 people speak Spanish fluently. Check out their testimonials here!\u201d<\/p><\/blockquote>\n\n\n\n<p>Below is another example as you can see on the current homepage of <a href=\"https:\/\/www.sagaratechnology.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Sagara Technology<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"586\" src=\"https:\/\/www.sagaratechnology.com\/blog\/wp-content\/uploads\/2021\/10\/Copywriting-Sagara-2.jpg\" alt=\"Application of copywriting formula on Sagara's current homepage\" class=\"wp-image-1805\"\/><figcaption>Application of copywriting formula on Sagara&#8217;s current homepage<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Go Big with Sagara \u2014 <strong>Problems<\/strong><\/p><p>Plan, build, grow digital products. continuously delivering impact \u2014 <strong>Agitation<\/strong><\/p><p>Consult now \u2014 <strong>Solution<\/strong><\/p><\/blockquote>\n\n\n\n<p>That&#8217;s all the copywriting formula for your business and the examples. Now it is your turn to try this formula!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating killer copywriting for business is hard. But killer copywriting obey one formula: PAS. You can learn to make great copywriting by practicing this formula. Why is it important? Well, copywriting takes a huge role in digital marketing. Copywriting is a way that is able to persuade the readers to take actions you (your business)&#8230;<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,128],"tags":[271,144],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Easy Copywriting Formula for Your Business (Psst, Just 3 Steps!)<\/title>\n<meta name=\"description\" content=\"Creating killer copywriting for business is hard. But killer copywriting obey one formula. 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