{"id":2645,"date":"2022-01-24T14:00:00","date_gmt":"2022-01-24T14:00:00","guid":{"rendered":"https:\/\/sagaratechnology.com\/blog\/?p=2645"},"modified":"2022-01-24T06:11:23","modified_gmt":"2022-01-24T06:11:23","slug":"5-keyword-research-tips","status":"publish","type":"post","link":"https:\/\/sagaratechnology.com\/blog\/5-keyword-research-tips\/","title":{"rendered":"Keyword Research Tips: 5 Things to Consider When Performing One"},"content":{"rendered":"\n<p>Keyword Research Tips \u2013 In doing <a href=\"https:\/\/sagaratechnology.com\/blog\/tips-to-increase-search-engine-optimization\/\">Search Engine Optimization <\/a>(SEO) for our website and its contents, keyword research is a practice that should not be performed carelessly. It is one of the most fundamental and weighted, for it would influence almost all other steps in SEO.<\/p>\n\n\n\n<p>Take a look at content creation\/optimization for example, it heavily depends upon what kind of keywords are being used. Stuff like keyword placement, content type, title tag, meta description, and many more are being affected by the keyword we\u2019re using.&nbsp;<\/p>\n\n\n\n<p>Furthermore, all of the stuff we\u2019ve mentioned before are amongst the ranking factors of SEO. So once again, it\u2019s pretty essential. Here&#8217;s a more detailed article about <a href=\"https:\/\/sagaratechnology.com\/blog\/seo-ranking-factors-you-should-know\/\">SEO ranking factors<\/a> you should be aware of.<\/p>\n\n\n\n<p>With that being said, what are the things we should look out for when performing keyword research? This article will provide you with a quick answer of 5 aspects you should look out for when researching a certain keyword, let\u2019s dive into these keyword research tips.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fedc8de52a1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fedc8de52a1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaratechnology.com\/blog\/5-keyword-research-tips\/#1_Search_Volume\" >1. Search Volume<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaratechnology.com\/blog\/5-keyword-research-tips\/#2_Keyword_Difficulty\" >2. Keyword Difficulty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaratechnology.com\/blog\/5-keyword-research-tips\/#3_CTR_Potential\" >3. CTR Potential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaratechnology.com\/blog\/5-keyword-research-tips\/#4_Keyword_Trends\" >4. Keyword Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sagaratechnology.com\/blog\/5-keyword-research-tips\/#5_Search_Intent\" >5. Search Intent<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Search_Volume\"><\/span>1. Search Volume<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Have you ever wondered about the numbers of people going into search engines and typing in their certain queries? That basically is a search volume. It is an estimated number of people searching for certain keywords within a month.<\/p>\n\n\n\n<p>So, it is some kind of a benchmark telling us how precious that keyword is, for it has the potential of providing us with a bunch of traffic if we had focused on that keyword. But how do we know for certain if a keyword is used by a lot of people?<\/p>\n\n\n\n<p>There are two ways to find out, actually:<\/p>\n\n\n\n<p>a. Rely on Google\u2019s suggestion, whether it is from a suggestion when we\u2019re typing the queries, or the one at the bottom of the Search Engine Results Page (SERP), either way is fine. It would save us a lot of time because Google itself is going to tell us keywords that are being searched by a lot of people.<\/p>\n\n\n\n<p>b. If we want to get technical, then use additional SEO tools like <a href=\"https:\/\/www.semrush.com\/\">SEMrush,<\/a> <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>, <a href=\"https:\/\/moz.com\/\">Moz<\/a>, and many more. This way, we can look at the exact or estimated number of people searching certain keywords in a month. This way, it is much more technical and useful for reporting.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"2_Keyword_Difficulty\"><\/span>2. Keyword Difficulty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The second thing from our keyword research tips is to pay attention to the keyword difficulty. There are so many websites dwelling in particular industries, let alone in the whole world. One keyword can only bring several websites into the first page of the search engine results page. Therefore, it is a fierce competition out there.<\/p>\n\n\n\n<p>So, we can think of keyword difficulty as the competition level of a keyword A.K.A how hard it is to rank our page or content by revolving around that keyword. Just like before, we can use certain SEO tools to know the estimated number of keyword difficulty, usually ranging from 0-100 to represent it.<\/p>\n\n\n\n<p>If we happen to not having an access to SEO tools (most of them are not free, of course), we can always determine the keyword difficulty based on its type; fat head, chunky middle, or long tail. Fat head keywords consist of just one broad word, and is having the highest level of competition. Chunky middle keywords usually have 2-3 words with mediocre competition level. Whereas the long tail keywords consist of longer phrases with the lowest level of competition.<\/p>\n\n\n\n<p>Go for long tail keywords if your website has just started and have a little authority score, take baby steps and you\u2019ll get there eventually!<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"3_CTR_Potential\"><\/span>3. CTR Potential<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CTR or Click Through Rate is quite similar with search volume, both describe the popularity of a keyword in a general sense. The major difference is that CTR shows exact numbers of people that actually clicked into a particular website focusing on that keyword, not just numbers of people typing it into search engines.<\/p>\n\n\n\n<p>Now, the question we all having is <em>what exactly prevents them from clicking into some website? Isn\u2019t that what they typed those queries for? <\/em>Well, here\u2019s a thing that possibly preventing them; featured snippets.<\/p>\n\n\n\n<p>Featured snippets tend to spoil the essentials of information related to search queries from a high authority website straight into the search engine results page. Therefore, people don\u2019t really need to click into websites if the answer is already provided in the results page.<\/p>\n\n\n\n<p>In a simpler term, check your planned keyword first, make sure you don\u2019t have to compete with featured snippets in order to have a higher CTR potential. If you want to dig more about CTR, this <a href=\"https:\/\/sagaratechnology.com\/blog\/what-is-ctr-here-some-tips-for-information\/\">article<\/a> might help you.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"4_Keyword_Trends\"><\/span>4. Keyword Trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not everything is always popular in the long run, there are some things that blew up in a moment, then went straight down rock bottom, some other things were never that popular, and then some other things were meant to be everlasting.<\/p>\n\n\n\n<p>In order to create content that generates good traffic for us, we need to find out the trend of our keywords, which phase they are in right before we create a content revolving around that keyword. If it\u2019s in the start of emerging, go for it, as well as if it has a stable trend. Avoid using keywords that are already not that popular anymore.<\/p>\n\n\n\n<p>Google Trends is a perfect tool for this. We can check the trend of certain keywords, or topics if you want to be general. Furthermore, we can set the geographical settings and also the time frame to be more precise with our needs.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"5_Search_Intent\"><\/span>5. Search Intent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In order to generate traffic into our website, we also have to align our keyword with the user\u2019s search intent when typing those keywords.&nbsp;<\/p>\n\n\n\n<p>People have different things in mind when going into a search engine, maybe they want specific information, an account log in page, a place to buy\/rent something, and so on. That\u2019s what we have to figure out.<\/p>\n\n\n\n<p>Think carefully before deciding to go all-in into certain keywords. Ask ourselves <em>\u201cwhat do people usually want to achieve when they\u2019re using this keyword?\u201d&nbsp;<\/em><\/p>\n\n\n\n<p>Take the word \u201cTwitter\u201d for example. Say we want to create informational content about twitter generally, we\u2019d want to avoid using \u201cTwitter\u201d as a keyword, because people mainly type in \u201cTwitter\u201d to go into the login page, not to look for any information about twitter.<\/p>\n\n\n\n<p>That case is pretty much applicable in every other case of search intent context, the bottom line is ask ourselves first about the intent of users to type in certain keywords into the search query. You can read more about search intent <a href=\"https:\/\/sagaratechnology.com\/blog\/search-intent-what-is-it-and-why-is-it-important\/\">here<\/a>.<\/p>\n\n\n\n<p>So, to wrap this up, those are our keyword research tips. Make sure your keywords have a decent search volume &#8211; at least for your industry.&nbsp;<\/p>\n\n\n\n<p>Do not take on featured snippets head-to-head in order to have a higher chance of CTR. Pay attention to trends also, you\u2019d want your content to be everlasting.&nbsp;<\/p>\n\n\n\n<p>And lastly, keep the user&#8217;s search intent in your mind always.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword Research Tips \u2013 In doing Search Engine Optimization (SEO) for our website and its contents, keyword research is a practice that should not be performed carelessly. It is one of the most fundamental and weighted, for it would influence almost all other steps in SEO. Take a look at content creation\/optimization for example, it&#8230;<\/p>\n","protected":false},"author":14,"featured_media":2644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,128,10],"tags":[144,170],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Research Tips: 5 Things to Consider When Performing One<\/title>\n<meta name=\"description\" content=\"Keyword research is a fundamental thing in SEO, for it would affect other aspects in SEO. 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