{"id":3055,"date":"2022-05-09T03:36:48","date_gmt":"2022-05-09T03:36:48","guid":{"rendered":"https:\/\/sagaratechnology.com\/blog\/?p=3055"},"modified":"2022-05-09T03:36:49","modified_gmt":"2022-05-09T03:36:49","slug":"marketing-automation-do-marketing-more-effectively-and-efficiently","status":"publish","type":"post","link":"https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/","title":{"rendered":"Marketing Automation: Do Marketing More Effectively and Efficiently"},"content":{"rendered":"\n<p>Marketing automation has benefits for business people because it <a href=\"https:\/\/sagaratechnology.com\/blog\/digital-marketing-strategies\/\">can allow businesses to run marketing automatically<\/a>.<\/p>\n\n\n\n<p>Before you know what the benefits of marketing automation are, it&#8217;s a good idea to first know things related to marketing automation.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e3698a277b1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e3698a277b1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/#What_is_Marketing_Automation\" >What is Marketing Automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/#How_Marketing_Automation_Works\" >How Marketing Automation Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/#Benefits_of_Marketing_Automation\" >Benefits of Marketing Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/#How_to_Implementation\" >How to Implementation<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Marketing_Automation\"><\/span><strong>What is Marketing Automation?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing automation is a platform that can help the marketing team market business products in an easier, more <a href=\"https:\/\/teknologi.id\/tips-and-trick\/strategi-pemasaran-digital-pengertian-jenis-manfaatnya\">effective and efficient<\/a> way. This platform is part of the Customer Relationship Management (CRM) application.<\/p>\n\n\n\n<p>Simply put, it refers to software that automates your marketing.<\/p>\n\n\n\n<p>Before going too far, take a look at some of the studies on marketing automation and its effectiveness. Here are the two main points:<\/p>\n\n\n\n<ul><li><strong>The results are not worth the investment:<\/strong> Marketers see that this platform often does not provide a return that is worth the investment.<\/li><\/ul>\n\n\n\n<ul><li><strong>Those who buy rarely use all of the features it provides: <\/strong>Most who invest in this platform buy more than what they use \u2013 they are overwhelmed by complexity, never set it up properly, and never take advantage of the advantages that marketing automation has.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_Marketing_Automation_Works\"><\/span><strong>How Marketing Automation Works<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to Marketo, marketing automation, whether in software or conceptual form, has 3 main components. The three components are:<\/p>\n\n\n\n<h4><strong>Engagement Hub<\/strong><\/h4>\n\n\n\n<p>Engagement Hub is a database component of this platform that stores data on communication or marketing targets (or in marketing terms, these communication targets are called Leads).<\/p>\n\n\n\n<h4><strong>Automation Engine<\/strong><\/h4>\n\n\n\n<p>An automation engine is needed to provide automation of a series of processes and marketing activities in particular, and business in general.<\/p>\n\n\n\n<h4><strong>Analytics Engine<\/strong><\/h4>\n\n\n\n<p>After the automation of a series of processes and activities is carried out, it is necessary to measure the performance of the automation.<\/p>\n\n\n\n<p>For example, in the automation of communication activities, it is necessary to measure how effectively the communication is received.<\/p>\n\n\n\n<p>Therefore, it is very important to review performance and stay active in improving the system and the automated communication method used.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Marketing_Automation\"><\/span><strong>Benefits of Marketing Automation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This platform  is useful for increasing business sales by maintaining your relationship with customers. In addition, some other benefits if you implement marketing automation in your business are as follows:<\/p>\n\n\n\n<h4><strong>Increased Productivity<\/strong><\/h4>\n\n\n\n<p>In general, automation will indeed bring about increased efficiency and effectiveness of a series of existing processes.<\/p>\n\n\n\n<p>The number of time users can be more efficient which can be a measure of the success of implementation.<\/p>\n\n\n\n<h4><strong>Save Time and Money<\/strong><\/h4>\n\n\n\n<p>This platform can reduce manual and repetitive tasks thereby saving time and money. So you don&#8217;t have to do these things manually.<\/p>\n\n\n\n<h4><strong>Increasing the Company&#8217;s Financial Profit<\/strong><\/h4>\n\n\n\n<p>Marketing and sales activities can be more focused because there is alignment and simplification in the process. The presence of data from the analysis of processes and activities is also useful as a guide.<\/p>\n\n\n\n<p>For example, based on available data, it is possible to know what kind of communication message is most suitable for a particular market segment.&nbsp;<\/p>\n\n\n\n<h4><strong>Increasing the Company&#8217;s Revenue<\/strong><\/h4>\n\n\n\n<p>The increase in productivity, as explained, will of course also play a role in increasing the company&#8217;s revenue. <\/p>\n\n\n\n<h4><strong>Improve Customer Experience<\/strong><\/h4>\n\n\n\n<p>It can be useful for improving the customer experience through targeted personalization according to the needs of each customer. So you can easily analyze the needs of your customers. This method can increase customer confidence in your business because you prioritize their needs.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Implementation\"><\/span>How to Implementation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4><strong>Lead Generation<\/strong><\/h4>\n\n\n\n<p>\u201cDoes my organization have a process for or capable of generating Leads?\u201d<\/p>\n\n\n\n<p>This platform does help Leads Generation. Even so, Leads Generation activities themselves cannot depend 100% on this platform.<\/p>\n\n\n\n<p>If your organization does not have a contact list to contact or is not ready to carry out contact collection activities and target market data, then your organization is not ready to use it.<\/p>\n\n\n\n<h4><strong>Content<\/strong><\/h4>\n\n\n\n<p>This platform has a function to help communicate with the target market. Therefore, marketing automation relies heavily on communication content.<\/p>\n\n\n\n<p>This is because the main strength of  this platform is delivering the right message, to the right people, at the right time, in the right way, automatically.<\/p>\n\n\n\n<p>If your company or organization already has a content creator, then you are ready to do marketing automation from this aspect.<\/p>\n\n\n\n<h4><strong>Process<\/strong><\/h4>\n\n\n\n<p>If your organization or company already has certain sales processes that have the potential for improvement, then this platform could be perfect for you.<\/p>\n\n\n\n<h4><strong>There is an Allocation of Resources<\/strong><\/h4>\n\n\n\n<p>For marketing automation to run optimally, there must be an adequate allocation of resources.<\/p>\n\n\n\n<p>It is necessary to ensure that an organization has sufficient staff or can add staff to carry out marketing automation activities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing automation has benefits for business people because it can allow businesses to run marketing automatically. Before you know what the benefits of marketing automation are, it&#8217;s a good idea to first know things related to marketing automation. What is Marketing Automation? Marketing automation is a platform that can help the marketing team market business&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,2,128,282,124],"tags":[112,127,144,33],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Automation: Do Marketing More Effectively and Efficiently<\/title>\n<meta name=\"description\" content=\"Marketing automation is a platform that can help the marketing team market business products in an easier, more effective, and efficient way\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Marketing Automation: Do Marketing More Effectively and Efficiently\" \/>\n<meta name=\"twitter:description\" content=\"Marketing automation is a platform that can help the marketing team market business products in an easier, more effective, and efficient way\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/sagaratechnology.com\/blog\/wp-content\/uploads\/2022\/05\/Marketing-Automation-\u2013-How-Brands-Can-Benefit-From-Cross-Channel-Campaigns.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dazzakah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Automation: Do Marketing More Effectively and Efficiently","description":"Marketing automation is a platform that can help the marketing team market business products in an easier, more effective, and efficient way","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/","twitter_card":"summary_large_image","twitter_title":"Marketing Automation: Do Marketing More Effectively and Efficiently","twitter_description":"Marketing automation is a platform that can help the marketing team market business products in an easier, more effective, and efficient way","twitter_image":"https:\/\/sagaratechnology.com\/blog\/wp-content\/uploads\/2022\/05\/Marketing-Automation-\u2013-How-Brands-Can-Benefit-From-Cross-Channel-Campaigns.jpg","twitter_misc":{"Written by":"dazzakah","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/#article","isPartOf":{"@id":"https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/"},"author":{"name":"dazzakah","@id":"https:\/\/sagaratechnology.com\/blog\/#\/schema\/person\/7425111422eb76dd4b88fef33e161b35"},"headline":"Marketing Automation: Do Marketing More Effectively and Efficiently","datePublished":"2022-05-09T03:36:48+00:00","dateModified":"2022-05-09T03:36:49+00:00","mainEntityOfPage":{"@id":"https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/"},"wordCount":757,"commentCount":0,"publisher":{"@id":"https:\/\/sagaratechnology.com\/blog\/#organization"},"keywords":["business","Digital Business","Digital Marketing","Technology"],"articleSection":["Bisnis Online","Business + Tech Solution","Informasi Bisnis","Informasi Digital","Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/","url":"https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/","name":"Marketing Automation: Do Marketing More Effectively and Efficiently","isPartOf":{"@id":"https:\/\/sagaratechnology.com\/blog\/#website"},"datePublished":"2022-05-09T03:36:48+00:00","dateModified":"2022-05-09T03:36:49+00:00","description":"Marketing automation is a platform that can help the marketing team market business products in an easier, more effective, and efficient way","breadcrumb":{"@id":"https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sagaratechnology.com\/blog\/marketing-automation-do-marketing-more-effectively-and-efficiently\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sagaratechnology.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Informasi Digital","item":"https:\/\/sagaratechnology.com\/blog\/category\/informasi-digital\/"},{"@type":"ListItem","position":3,"name":"Marketing Automation: Do Marketing More Effectively and Efficiently"}]},{"@type":"WebSite","@id":"https:\/\/sagaratechnology.com\/blog\/#website","url":"https:\/\/sagaratechnology.com\/blog\/","name":"Sagara Asia Blog","description":"Dapatkan Informasi Seputar Teknologi dan Bisnis","publisher":{"@id":"https:\/\/sagaratechnology.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sagaratechnology.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sagaratechnology.com\/blog\/#organization","name":"Sagara Technology","url":"https:\/\/sagaratechnology.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sagaratechnology.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/sagaratechnology.com\/blog\/wp-content\/uploads\/2021\/10\/sagara-logo.jpeg","contentUrl":"https:\/\/sagaratechnology.com\/blog\/wp-content\/uploads\/2021\/10\/sagara-logo.jpeg","width":200,"height":200,"caption":"Sagara Technology"},"image":{"@id":"https:\/\/sagaratechnology.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/sagara-asia\/"]},{"@type":"Person","@id":"https:\/\/sagaratechnology.com\/blog\/#\/schema\/person\/7425111422eb76dd4b88fef33e161b35","name":"dazzakah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sagaratechnology.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4d059363987f08ca6599822ee4e6f6f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4d059363987f08ca6599822ee4e6f6f2?s=96&d=mm&r=g","caption":"dazzakah"}}]}},"_links":{"self":[{"href":"https:\/\/sagaratechnology.com\/blog\/wp-json\/wp\/v2\/posts\/3055"}],"collection":[{"href":"https:\/\/sagaratechnology.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sagaratechnology.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sagaratechnology.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sagaratechnology.com\/blog\/wp-json\/wp\/v2\/comments?post=3055"}],"version-history":[{"count":1,"href":"https:\/\/sagaratechnology.com\/blog\/wp-json\/wp\/v2\/posts\/3055\/revisions"}],"predecessor-version":[{"id":3057,"href":"https:\/\/sagaratechnology.com\/blog\/wp-json\/wp\/v2\/posts\/3055\/revisions\/3057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sagaratechnology.com\/blog\/wp-json\/wp\/v2\/media\/3056"}],"wp:attachment":[{"href":"https:\/\/sagaratechnology.com\/blog\/wp-json\/wp\/v2\/media?parent=3055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sagaratechnology.com\/blog\/wp-json\/wp\/v2\/categories?post=3055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sagaratechnology.com\/blog\/wp-json\/wp\/v2\/tags?post=3055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}