{"id":3487,"date":"2023-03-10T03:26:45","date_gmt":"2023-03-10T03:26:45","guid":{"rendered":"https:\/\/sagaratechnology.com\/blog\/?p=3487"},"modified":"2023-03-10T03:26:47","modified_gmt":"2023-03-10T03:26:47","slug":"starbucks-brand-strategy-what-we-can-learn-from-it","status":"publish","type":"post","link":"https:\/\/sagaratechnology.com\/blog\/starbucks-brand-strategy-what-we-can-learn-from-it\/","title":{"rendered":"Starbucks Brand Strategy: What We Can Learn From it"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Pfx799lL6gT1ovQN8dsRazOt4QIliN6CoOKmnP8NYZpOkviGiiGElTsows_p5ts7LSXJltQ3p_KkQL6DxLoFOSlr1RkqgdWC2vDQiyD1hjX78FT6uUDBsk4i1VQ8oVvNiwHSRrET00OIhkuxafcUIxY\" alt=\"Starbucks \nBrand Strategy\n\"\/><figcaption class=\"wp-element-caption\">Picture: BukaReview<\/figcaption><\/figure>\n\n\n\n<p>With nearly 30,000 stores in 78 countries, Starbucks is one of the fastest-growing companies in the US, and one of the most popular coffee shops in the world. The company skyrocketed from 46 stores in 1989 to 29,865 by 2018. And there\u2019s no reason to believe it has any plans of slowing down.<\/p>\n\n\n\n<p>So how exactly did the brand spur such phenomenal growth? And more importantly, what can we learn from it?<\/p>\n\n\n\n<p>Now, we all know it would simply be impossible to match Starbucks\u2019 budget, which makes replicating Starbucks\u2019 tactics at the same level nearly impossible. However, there are still some core principles behind the Starbucks marketing strategy that nearly any brand can \u2018borrow\u2019 and implement.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e79a5f363eb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e79a5f363eb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaratechnology.com\/blog\/starbucks-brand-strategy-what-we-can-learn-from-it\/#1_Its_Not_Starbucks_Coffee_You_Are_Getting_%E2%80%94_Its_the_Starbucks_Experience\" >1. It\u2019s Not Starbucks Coffee You Are Getting \u2014 It\u2019s the Starbucks Experience.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaratechnology.com\/blog\/starbucks-brand-strategy-what-we-can-learn-from-it\/#2_Unbeatable_Brand_Consistency_of_Starbucks\" >2. Unbeatable Brand Consistency of Starbucks.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaratechnology.com\/blog\/starbucks-brand-strategy-what-we-can-learn-from-it\/#3_Curated_music\" >3. Curated music<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaratechnology.com\/blog\/starbucks-brand-strategy-what-we-can-learn-from-it\/#4_Embrace_Data\" >4. Embrace Data<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Its_Not_Starbucks_Coffee_You_Are_Getting_%E2%80%94_Its_the_Starbucks_Experience\"><\/span><strong>1. It\u2019s Not Starbucks Coffee You Are Getting \u2014 It\u2019s the Starbucks Experience.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Starbucks is the clear market leader in the coffeehouse industry. But why? Is Starbucks coffee really that amazing? Maybe to some. However, there\u2019s something else at play, something very social: the meticulously cultivated Starbucks consumer experience.<\/p>\n\n\n\n<p>After Howard Schultz bought the company from its founding members in 1987, he focused on making Starbucks the \u201cThird Place\u201d. The idea of the third place is one that exists between work and home. It\u2019s a space where people want to hang out and relax.<\/p>\n\n\n\n<p>There\u2019s just something comforting about ordering a nice cup of coffee and being encouraged to sit in the shop with your laptop and work. On top of that, Starbucks also serves as an oasis for meeting up with friends, having a snack, and relaxing in a comfy chair while listening to the latest Indie playlists.<\/p>\n\n\n\n<p>That\u2019s the type of cultivated experience Starbucks provides: it\u2019s cool, clean, and atmospheric, the baristas are friendly, and the coffees have nice names.<\/p>\n\n\n\n<p>In short, consumers buy experiences \u2014 not products. Businesses like Starbucks understand this important principle. By using experiences to frame \u2018traditional\u2019 products, you can make your product endlessly more valuable. If you\u2019re not competing on experience, you are essentially in a race to the bottom.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"2_Unbeatable_Brand_Consistency_of_Starbucks\"><\/span><strong>2. Unbeatable Brand Consistency of Starbucks.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As McDonald\u2019s first demonstrated, product consistency may trump quality and creativity for keeping customers coming back. McDonald\u2019s has franchises all around the world and yet wherever you go, you know you\u2019re in a McDonald\u2019s, and every aspect of that experience will be consistent.<\/p>\n\n\n\n<p>Starbucks is essentially the same story. They serve millions of cups of coffee (and sugary ice cream shakes) each day. Yet, we can walk into my local Starbucks and another one an hour away and have the same experience. We all know that their sizing will still be referred to in the same Italian name sizes (Tall, Grande, Venti, etc.), and the coffee we order in one store will taste exactly the same as in the other.<\/p>\n\n\n\n<p>From the atmosphere in their stores to their digital content, to their advertising, everything looks, sounds, and feels like Starbucks. The end result? The experience you have with Starbucks always feels consistent, whether you\u2019re reading a social post, waiting in line, watching a TV ad, or interacting with their brand in any way, anywhere.<\/p>\n\n\n\n<p>For Starbucks Caf\u00e9s, even though the store owners have a certain freedom to run the facility, they have to ensure to deliver the core Starbucks qualities. These include:<\/p>\n\n\n\n<ul>\n<li>Indie music<\/li>\n\n\n\n<li>Comfortable (community) tables for remote work<\/li>\n\n\n\n<li>Reliable, quick wireless internet connection<\/li>\n\n\n\n<li>Charging outlets<\/li>\n<\/ul>\n\n\n\n<p>In many ways, Starbucks\u2019 social media strategy is an extension of its stores\u2019 famous calm, inviting, and warm ambiance. The general tone of Starbucks\u2019 social media presence has been personable, sleek, interactive, and non-intrusive.<\/p>\n\n\n\n<p>In short, keeping a consistent brand experience for your customers is key to bringing them back to your company and creating brand advocates out of your customers.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/sagaratechnology.com\/blog\/personal-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Also read about Personal Branding is The Branding of Future Strategy<\/a><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"3_Curated_music\"><\/span><strong>3. Curated music<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 2016, Starbucks partnered with Spotify for the music it now pipes through its stores. It\u2019s also integrating the streaming music service into its mobile app, letting customers see what\u2019s playing and save it for later.<\/p>\n\n\n\n<p>The Spotify playlists are carefully curated to help create the ambiance of a local coffee shop. Holly Hinton and David Legry, the in-house music curators, are responsible for what gets played. Their sole work is searching for the right tracks and artists that they can see are fit to be played in the coffee shop.<\/p>\n\n\n\n<p>In an interview with Fast Company, Holy Hinton said: \u201cWe want our customers to walk in and have a \u2018What\u2019s that song?\u2019 moment. We want them to hear interesting, cool music that they might not hear when they turn the radio on. It\u2019s the music that we\u2019d want to hear on Sunday morning when we\u2019re reading the paper and drinking coffee. It\u2019s a friend-to-friend personal.\u201d<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"4_Embrace_Data\"><\/span><strong>4. Embrace Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not only does Starbucks go through mounds of coffee beans to satiate its raving fans, but they also have mounds of data that they leverage in many ways to improve the customer experience and its business. With 90 million transactions a week in 25,000+ stores worldwide, the coffee giant is in many ways on the cutting edge of using big data and artificial intelligence to help marketing, sales, and business decisions.<\/p>\n\n\n\n<p>At Sagara Technology,\u00a0 our team are experts at developing your brand from even its simplest foundation like the color palette and even web design. Our creative services will ensure your company is like no other!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With nearly 30,000 stores in 78 countries, Starbucks is one of the fastest-growing companies in the US, and one of the most popular coffee shops in the world. The company skyrocketed from 46 stores in 1989 to 29,865 by 2018. And there\u2019s no reason to believe it has any plans of slowing down. So how&#8230;<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starbucks Brand Strategy: What We Can Learn From it - Sagara<\/title>\n<meta name=\"description\" content=\"Starbucks Brand Strategy is one of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sagaratechnology.com\/blog\/starbucks-brand-strategy-what-we-can-learn-from-it\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Starbucks Brand Strategy: What We Can Learn From it - Sagara\" \/>\n<meta name=\"twitter:description\" content=\"Starbucks Brand Strategy is one of\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/lh5.googleusercontent.com\/Pfx799lL6gT1ovQN8dsRazOt4QIliN6CoOKmnP8NYZpOkviGiiGElTsows_p5ts7LSXJltQ3p_KkQL6DxLoFOSlr1RkqgdWC2vDQiyD1hjX78FT6uUDBsk4i1VQ8oVvNiwHSRrET00OIhkuxafcUIxY\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rezeky Romadhoni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Starbucks Brand Strategy: What We Can Learn From it - 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