{"id":62,"date":"2020-08-28T07:13:19","date_gmt":"2020-08-28T07:13:19","guid":{"rendered":"https:\/\/www.sagaratechnology.com\/blog\/?p=62"},"modified":"2021-12-20T02:24:21","modified_gmt":"2021-12-20T02:24:21","slug":"how-to-create-user-persona-for-digital-product","status":"publish","type":"post","link":"https:\/\/sagaratechnology.com\/blog\/how-to-create-user-persona-for-digital-product\/","title":{"rendered":"How to Create User Persona for Digital Product?"},"content":{"rendered":"\n<p>A&nbsp;<strong>user persona<\/strong>&nbsp;is a representation of your target user. At the most basic level, personas allow you to personalize or target your marketing for different segments of your audience. Personas provide you with insight into how to make offerings and marketing messaging relevant and successful as a result. Personas allow you to map out and create highly-targeted content, that\u2019s why it\u2019s highly recommended to define personas while building a communication strategy for your product.<\/p>\n\n\n\n<p>The&nbsp;<strong>main purpose<\/strong>&nbsp;of a user persona is to create empathy for customers. Understanding and relating to what matters to your customers is an essential part of&nbsp;<strong>product management<\/strong>. This requires ongoing research about target user segments so you can build an informed roadmap.<\/p>\n\n\n\n<p>Personas are an effective way to capture and share this research. You can distill the most important attributes of people who use your product \u2014 such as their goals, challenges, likes, and dislikes. This information shapes your\u00a0<strong>product strategy<\/strong>\u00a0and keeps the entire product team stays focused on creating an outstanding\u00a0<strong>customer experience.<\/strong><\/p>\n\n\n\n<p>Here are the key benefits of defining user personas:<\/p>\n\n\n\n<ul><li>Explain the \u201cwhy\u201d behind product decisions<\/li><li>Focus on the needs of the most important user groups<\/li><li>Prioritize features that solve actual user problems<\/li><li>Implement new functionality in line with how customers will actually use it<\/li><\/ul>\n\n\n\n<p><br>Read more:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.sagaratechnology.com\/blog\/2019\/10\/10\/step-by-step-of-user-experience-design-for-digital-product\/\" target=\"_blank\">Step by Step of User Experience Design for Digital Product<\/a><\/p>\n\n\n\n<p><br><strong>How to create user personas for digital products?<\/strong><\/p>\n\n\n\n<p>This guide describes the steps to create user personas :<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e495257f521\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e495257f521\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaratechnology.com\/blog\/how-to-create-user-persona-for-digital-product\/#1_Understand_Who_Will_Use_Your_Products\" >1. Understand Who Will Use Your Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaratechnology.com\/blog\/how-to-create-user-persona-for-digital-product\/#2_Group_your_typical_users\" >2. Group your typical users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaratechnology.com\/blog\/how-to-create-user-persona-for-digital-product\/#3_Build_out_a_user_persona_template\" >3. Build out a user persona template<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaratechnology.com\/blog\/how-to-create-user-persona-for-digital-product\/#4_Share_user_personas_with_the_team\" >4. Share user personas with the team<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Understand_Who_Will_Use_Your_Products\"><\/span>1. Understand Who Will Use Your Products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Persona must be <span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">as truthful as possible, so it is important to spend time learning as much as possible about your&nbsp;target users. What is their role? How long have they been in their industry? What are their likes and dislikes? This information helps you envision a typical user and view your product from their perspective.<\/span><meta charset=\"utf-8\"><\/p>\n\n\n\n<p>The specific details you need to capture will <span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">vary based on your industry, market, and type of product. Here are the different types of information that can be useful to gather:<\/span><\/p>\n\n\n\n<ul><li><meta charset=\"utf-8\"><strong>Personal Background<\/strong>: Age, education, and location<\/li><li><strong>Professional background<\/strong>: Job title, income level, skills, responsibilities, and experience<\/li><li><strong>Psychographic information<\/strong>: Goals, challenges, likes, and dislikes  <\/li><\/ul>\n\n\n\n<p>You can use qualitative and quantitative data to inform your research; such as directly interviewing users, reading support tickets, talking to terms who interact with users, and analyzing product usage.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"2_Group_your_typical_users\"><\/span><meta charset=\"utf-8\">2. Group your typical users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">You will most likely need to create multiple personas to represent different groups of users. Once you have gathered sufficient data, look for distinct characteristics and behavior patterns. Each group of user personas has a unique set of&nbsp;<\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">goals, needs, and wants<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">. Understanding the differences between these groups is essential to guiding how new product features are prioritized, designed, and developed.<\/span><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"3_Build_out_a_user_persona_template\"><\/span><meta charset=\"utf-8\">3. <span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Build out a user persona template<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Now you are ready to build out your personas. Give each one a name and select an image to represent and make your persona memorable. Then, write up an overview that distills the essential elements of their&nbsp;<\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">background and preferences<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">.<\/span><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"4_Share_user_personas_with_the_team\"><\/span><meta charset=\"utf-8\">4. <span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Share user personas with the team<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Once created, share your personas with key members of your organization. Whatever format you choose, it is important to make your personas easily accessible to the entire team. Associating personas with your goals, initiatives, releases, and features will keep your customers top of mind and present in everything you d<\/span>o.<\/p>\n\n\n\n<p>Well-crafted personas are a great way to communicate research about your target customers. These are useful reminders of the ultimate purpose of your product, <em>to serve the needs of real people.<\/em> When you know exactly who your user is and what they want to achieve with your product, you can deliver solutions that truly delight them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A&nbsp;user persona&nbsp;is a representation of your target user. At the most basic level, personas allow you to personalize or target your marketing for different segments of your audience. Personas provide you with insight into how to make offerings and marketing messaging relevant and successful as a result. Personas allow you to map out and create&#8230;<\/p>\n","protected":false},"author":14,"featured_media":65,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,10],"tags":[69,45,68,40],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create User Persona for Digital Product? - Sagara Asia Blog<\/title>\n<meta name=\"description\" content=\"A\u00a0user persona\u00a0is a representation of your target user. 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