{"id":67,"date":"2020-08-28T08:34:31","date_gmt":"2020-08-28T08:34:31","guid":{"rendered":"https:\/\/www.sagaratechnology.com\/blog\/?p=67"},"modified":"2023-03-24T07:36:44","modified_gmt":"2023-03-24T07:36:44","slug":"creating-user-journey-for-apps-development","status":"publish","type":"post","link":"https:\/\/sagaratechnology.com\/blog\/creating-user-journey-for-apps-development\/","title":{"rendered":"Creating User Journey for Apps Development"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1616\" height=\"808\" src=\"https:\/\/sagaratechnology.com\/blog\/wp-content\/uploads\/2023\/03\/image-12.png\" alt=\"\" class=\"wp-image-3793\"\/><\/figure>\n\n\n\n<p class=\"hu hv bo hw b hx hy hz ia ib ic id ie if ig ih ii ij ik il im in io ip iq ir ef de\" id=\"e89a\">A&nbsp;<strong class=\"hw is\">user journey<\/strong>&nbsp;is a timeline of user actions that describes the relationship between your brand and its customers. It\u2019s a visualization of all of a&nbsp;<strong class=\"hw is\">user\u2019s interactions<\/strong>&nbsp;with your product, from their point of view.<\/p>\n\n\n\n<p class=\"hu hv bo hw b hx hy hz ia ib ic id ie if ig ih ii ij ik il im in io ip iq ir ef de\">A user journey mapping is a visual representation of the \u201c<strong class=\"hw is\">story<\/strong>\u201d from a customer\u2019s perspective. User journey mapping creates a timeline of all touchpoints between a customer and your organization, including all channels they happen in.<\/p>\n\n\n\n<p class=\"hu hv bo hw b hx hy hz ia ib ic id ie if ig ih ii ij ik il im in io ip iq ir ef de\">The most important aspect of the map is that it be from the&nbsp;<strong class=\"hw is\">user\u2019s point of view<\/strong>. This is not a product roadmap that outlines how you plan to release new features over the course of a year. Rather, it is a retelling of the user journey from onboarding to conversion and beyond.<\/p>\n\n\n\n<p class=\"hu hv bo hw b hx hy hz ia ib ic id ie if ig ih ii ij ik il im in io ip iq ir ef de\">Read more:&nbsp;<a href=\"https:\/\/www.sagaratechnology.com\/blog\/2019\/10\/17\/how-to-create-user-persona-for-digital-product\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Create User Persona for Digital Product?<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e36653414de\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e36653414de\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaratechnology.com\/blog\/creating-user-journey-for-apps-development\/#The_8-steps_process_of_user_journey_mapping\" >The 8-steps process of user journey mapping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaratechnology.com\/blog\/creating-user-journey-for-apps-development\/#1_Choose_a_scope\" >1. Choose a scope<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaratechnology.com\/blog\/creating-user-journey-for-apps-development\/#2_Create_a_user_persona\" >2. Create a user persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaratechnology.com\/blog\/creating-user-journey-for-apps-development\/#3_Define_scenario_and_user_expectations\" >3. Define scenario and user expectations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sagaratechnology.com\/blog\/creating-user-journey-for-apps-development\/#4_Create_a_list_of_touchpoints\" >4. Create a list of touchpoints<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sagaratechnology.com\/blog\/creating-user-journey-for-apps-development\/#5_Take_user_intention_into_account\" >5. Take user intention into account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sagaratechnology.com\/blog\/creating-user-journey-for-apps-development\/#6_Sketch_the_journey\" >6. Sketch the journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/sagaratechnology.com\/blog\/creating-user-journey-for-apps-development\/#7_Consider_a_users_emotional_state_during_each_step_of_interaction\" >7. Consider a user\u2019s emotional state during each step of interaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/sagaratechnology.com\/blog\/creating-user-journey-for-apps-development\/#8_Validate_and_refine_user_journey\" >8. Validate and refine user journey<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"hu hv bo hw b hx hy hz ia ib ic id ie if ig ih ii ij ik il im in io ip iq ir ef de\"><span class=\"ez-toc-section\" id=\"The_8-steps_process_of_user_journey_mapping\"><\/span><strong class=\"hw is\">The 8-steps process of user journey mapping<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"hu hv bo hw b hx hy hz ia ib ic id ie if ig ih ii ij ik il im in io ip iq ir ef de\">Before creating a user journey map, it\u2019s important to review the goals of your business\/service. This knowledge will help you align business and user goals.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"1_Choose_a_scope\"><\/span>1. <strong><strong>Choose a scope<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The scope of the user journey map can vary from the high-level map which shows end-to-end experience to a more detailed map that focuses on one particular interaction (for instance, paying a bill).<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"2_Create_a_user_persona\"><\/span>2. <strong><strong>Create a user persona<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em class=\"ix\"><em class=\"ix\">Who is your user?<\/em><\/em>A user journey map is always focused on the experience of one main actor \u2014 a user persona who experiences the journey.User persona should always be created based on information you have about your target audience. That\u2019s why always start with user research. Having solid information about your users will prevent you from making false assumptions. <p>Gather and analyze all available information about your target audience<\/p><\/p>\n\n\n\n<p>Interview your real or potential users<\/p>\n\n\n\n<p>Conduct contextual inquiry<\/p>\n\n\n\n<p>Analyze the results of user surveys <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"3_Define_scenario_and_user_expectations\"><\/span>3. <strong class=\"hw is\"><strong class=\"hw is\"><strong class=\"hw is\">Define scenario and user expectations<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The scenario describes a situation where the journey map addresses. It can be real or anticipated. It\u2019s also important to define what expectations a user persona has about the interaction. For example, a scenario can be \u2014 ordering a taxi using a mobile app with expectations to get the car in 5 minutes or less.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"4_Create_a_list_of_touchpoints\"><\/span>4. <strong class=\"hw is\"><strong class=\"hw is\"><strong class=\"hw is\">Create a list of touchpoints<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Touchpoints are user actions and interactions with the product\/business. It\u2019s vital to identify all main touchpoints and all channels associated with each touchpoint. For example, for touchpoint \u2018Buy a gift,\u2019 channels can be \u2014 purchase online or buy in a store.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"5_Take_user_intention_into_account\"><\/span>5. <strong class=\"hw is\"><strong class=\"hw is\"><strong class=\"hw is\"><strong class=\"hw is\"><strong class=\"hw is\">Take user intention into account<\/strong><\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What motivates your user to interact with your product?What problem are users looking to solve when they decide to use your product? Different user segments will have different reasons.Let\u2019s take an e-commerce website. There is a big difference between a user who is just looking around and a user who wants to accomplish a specific task (purchase a particular product).For each user journey it\u2019s vital to understand:<p>\u00a0<\/p><\/p>\n\n\n\n<p><em class=\"ix\">Motivation<\/em>. Why are they trying to do it?<\/p>\n\n\n\n<p><em class=\"ix\">Channels<\/em>. Where interaction takes place<\/p>\n\n\n\n<p><em class=\"ix\">Actions.<\/em>&nbsp;The actual behaviors and steps taken by users.<\/p>\n\n\n\n<p><em class=\"ix\">Pain points.<\/em> What are the challenges users are facing? <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"6_Sketch_the_journey\"><\/span>6. <strong class=\"hw is\"><strong class=\"hw is\"><strong class=\"hw is\">Sketch the journey<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Put together all the information you have and sketch a journey in a format of step-by-step interaction. Each step demonstrates an experience that the persona has with a service\/product or another person.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"7_Consider_a_users_emotional_state_during_each_step_of_interaction\"><\/span>7. <strong><strong>Consider a user\u2019s emotional state during each step of interaction<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em class=\"ix\"><em class=\"ix\"><em class=\"ix\">What does a user feel when interacting with your product?<\/em><\/em><\/em> <span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Products we design need to mirror the state of mind of our users. When we consider a user\u2019s emotional state, this knowledge will help us to connect with users on a human level. That\u2019s why it\u2019s important to add an emotional lane to the user journey map. By visualizing the emotional \u201cups\u201d and \u201cdowns\u201d of the experience you\u2019ll show the areas of experience that require refinement.<\/span> <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"8_Validate_and_refine_user_journey\"><\/span>8. <strong><strong>Validate and refine user journey<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Journey maps should result in truthful narratives, not fairy tales. Even when a user journey is based on user research, it\u2019s vital to validate it. Use the information from usability testing sessions and app analytics to be sure that your journey resembles a real use case.Gather and analyze information about your users on a regular basis. For example, user feedback is something that can be used to improve your understanding of the user journey.It\u2019s important to remember that the goal of creating a user journey map is to create a shared vision. That\u2019s why once a user journey map is created, share it with your peers. Make it possible for everyone in your team to look at the entire experience from the user\u2019s standpoint and user this information while crafting a product. <p>\u00a0<\/p> <p>\u00a0<\/p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A&nbsp;user journey&nbsp;is a timeline of user actions that describes the relationship between your brand and its customers. It\u2019s a visualization of all of a&nbsp;user\u2019s interactions&nbsp;with your product, from their point of view. A user journey mapping is a visual representation of the \u201cstory\u201d from a customer\u2019s perspective. User journey mapping creates a timeline of all&#8230;<\/p>\n","protected":false},"author":14,"featured_media":68,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,10],"tags":[67,45,66],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating User Journey for Apps Development - Sagara Asia Blog<\/title>\n<meta name=\"description\" content=\"A user journey is a timeline of user actions that describes the relationship between your brand and its customers. 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