We live in a digital world, and the number of mobile app downloads worldwide has constantly been increasing. From 2016 onward, surpassing 200 billion in 2019. In the most recently measured year, consumers downloaded 255 billion mobile apps to their connected devices, up by more than 80 percent from 140.7 billion app downloads in 2016. As per a Statista report, at present, there are almost 2.22 million iOS apps and more than 3.48 million Android apps. However, you don’t find all these apps compelling, right? Our team has been developing and designing digital products for over 6 years. We are convinced that easy-to-use apps are the most useful mobile apps people find gripping with ux design.
Hence, making a compelling UX design is a priority for mobile UX designers. Especially for mobile-first companies where the user app experience is the main way customers interact with a brand. If you have ever worked on a mobile application or have worked with a design team, you know that poor UX results in application uninstall. That’s why it’s important to design your app to ensure it’s usable, intuitive, and enjoyable.
Developing a successful mobile app requires a combination of technical skills, creativity, and strategic planning. Improving the user experience (UX) of your mobile app is critical to its success. Here are some tips on how to improve your app’s UX:
1. Optimize Onboarding
Onboarding is the starting point of users’ journey with your app. An inadequate onboarding experience is a common issue that can dampen your mobile app experience. If you’re facing short-term retention issues, as many apps do, you should consider reevaluating your onboarding flows.
Remember, onboarding should ideally work to reduce the learning curve for your platform, increase feature adoption, excite users about your offerings, and showcase the key elements of your app. Some examples of popular onboarding flows you can implement include function-oriented, progressive, and benefits-oriented flows.
2. Examine User Trends
Assessing high-level trends in your user base allows you to understand where and when your audience is churning from your app experience, which in turn can inform improvements to your UX.
Assess trends in app installs, uninstalls, session count, session duration, and more. Figuring out where and when users lose interest or fail to take an action can clue you in on what you need to improve within your UX and these insights can point directly to areas you should improve.
3. Personalize the App Experience
Personalizing your UX based on explicit preferences your users have voiced or based on other data you’re collecting about your audience is an excellent way to elevate your current strategy.
User expectations for personalization are rising alongside the number of user data points companies are collecting across their tech stacks. To personalize your user experience, you can use data relevant to a user’s buying stage, their known preferences, their specific behaviors, and their personal information.
4. Collect Direct Feedback
Collecting tips from the mouth of the customer around elements of their UX. That they’re satisfied and unsatisfied with is the most reliable way for you to understand the UX improvements your app needs. Gathering user feedback enables you to more directly address their pain points, drive specific feature improvements, and makes them feel heard.
Ask for users’ feedback around different components of the app experience. Such as its usability, onboarding flows, design elements, and more. Let’s say you’re a gaming app. You could, for instance, collect users’ feedback around three new levels you’ve launched in your game using an in-app survey.
5. Conduct UX Research
In an industry where UX trends evolve so quickly, it’s important to do your research both on what’s broadly popular in mobile app UX. Looking at the broader ecosystem and understanding the UX trends that are popping off is critical in order for you to keep pace with user expectations.
For instance, UX trends that have been emerging in 2022 include AR, VR, and motion design as well as animations. When it comes to category-specific trends, you’ll want to dig into what your competitors are doing to understand the standards for your UX. For example, food delivery apps are now expected to provide an effortless way for users to follow the placement, journey, and delivery of their orders in real-time, often implementing a map component that displays a delivery’s progress.
That’s how 5 ways to improve your user experience. Sagara Technology will help your company by providing the best outsourcing services to improve business quality.
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