Unknowingly, nowadays many young people already have a mindset that they will not continue to work under the power of lime. However, it cannot be denied that the business pebbles are not aware enough that to run the business properly and smoothly it is necessary for the capital and its understanding of the target market to adjust the service product to customers. One thing to think about for young people today, if they want to build a business, namely paying attention to UI/UX
What Is UI/UX?
UI stands for User Interface, while UX stands for User eXperience. Broadly speaking, both do have different meanings and functions. UI has a function that focuses more on the design layout and appearance that makes customers interested in visiting our website or business account which includes typography in the text display, the layout of the category bar menu display to the color display on the website. Whereas UX focuses more on the experience of customers who visit the website, such as customer satisfaction in the chat feature with customers to complaints about complaints about products that have been purchased.
Why Is UI/UX Important for Business
There are various reasons why UI/UX is important in the business world you are in. Considering that currently everything uses technology and anything can be accessed online, for example, customers can shop on the website without the need to come to a store, which will take time, effort, and transportation costs just to buy an item. Here are 7 positive impacts of UI/UX for the progress of your business.
Support Business Branding
You certainly understand that customer satisfaction and trust are valuable assets in a business. You can maintain the credibility that has been built using this UI/UX. Because with UI/UX customers will feel more helped and get a shopping experience that is not easily forgotten. Therefore, pay attention again to whether your website or business account is friendly to use so pay attention to the appearance of the page, try not to use colors that are too flashy and make customers’ eyes hurt when visiting your website.
Attract New Customers
Apart from that, UI/UX is also able to attract new customers! How come? Certainly can! By maximizing the appearance of the website’s main menu both in terms of layout design to color selection and button layout, customers will usually be more interested in visiting. So, they will be able to understand and the buttons on the website.
Increasing Number of Customers
With UI/UX too, over time your customers will also increase to subscribe to your business website. Therefore, you need to maximize the UI / UX of your business website.
Increase Interaction With Customers
One example of UX is the chat service feature with customer service which is useful for measuring customer satisfaction in helping to find solutions to problems experienced such as product complaints through the chat feature with customers. And usually at the end of the conversation, And at the end of the conversation, customer survey satisfaction will be provided to the customer with the customer chat service.
Easier to Recognize
UI/UX also has a very, very important function, by paying attention to and improving the old appearance of the website with UI/UX, other people will be more aware and easily recognize your business which can only be seen from the logo to the color on the display, like the green color which is very thick with the website Tokopedia e-commerce. Make it use simple colors and design appearance so that it is more easily recognized by customers.
Save Time and Energy
You don’t need to do promotions by placing large billboards on the side of the road, you can do promotions about the latest products or products that are currently on sale by adding them to the main web page. However, you need to think about whether you are still hiring server or hosting services.
Increase Customer Loyalty
With UI / UX you can also make customers loyal to the business you are running. How could it not be, customers feel satisfied if they find a website without any errors or loading time. Let’s improve your UI/UX business, so that your business can progress and compete in the future.
Those are 7 positive impacts that you can get when implementing UI/UX into the business you are running. If you are still unsure about how UI/UX works in your business. Sagara Technology can be a way out for your confusion, because Sagara provides a website service that has implemented UI/UX. And there have been many large companies that have worked together to develop their business with us. Consult Now!