In internet marketing, there are many diverse and interesting ways of marketing a product . Starting from content marketing, social media marketing, to one of the marketing strategies that are currently viral, namely affiliate marketing. Affiliate marketing is a powerful marketing way to increase sales. Then, what is affiliate marketing? And what are the benefits for the company or a brand?
What Is Affiliate Marketing?
Quoted from various sources, it was explained that affiliate marketing is a way for someone to get money from promoting a business product or service. Here, individuals or groups can partner with companies/merchants to earn commissions from promoting their products until they are sold to consumers. How affiliate marketing works or affiliate marketing only relies on an internet connection and can be done anytime and anywhere.
Please note, in the affiliate marketing system there are generally three parties who play a role, including :
Affiliates are parties who promote products. Affiliates or publishers will try to influence and invite people to buy a product. Now there are several parties that can be categorized as affiliate marketing such as bloggers, vloggers, influencers, YouTubers, and so on.
Merchant is the party that holds the ownership rights to a product. Merchants can sell any product, either goods or services.
The customer is the party the affiliate is targeting as the target buyer for the product being promoted. The affiliate will get a commission (money) if the customer buys the product they are promoting.
Benefits of Affiliate Marketing for Company / Brand
Does the brand or company need affiliate marketing services? Of course, the answer is, yes. In today’s digital age, the role of affiliate marketing will boost sales and increase value to the brand. Not only that, there are many other benefits that can be obtained from the affiliate marketing method, including :
- Wider Market Reach
The affiliate marketing method has a wider market reach and various characteristics. The reason is, the affiliate system is an open business so that it has the potential not only to reach the domestic market but also to foreign countries.
- Can Sell All Products
As a brand or company, you can market various products with an affiliate marketing business. However, you only need to pay attention to the type of affiliate used so that you can maximize marketing. Do a promotion in accordance with what they understand has the potential for product sales to be successful.
- No Need for Employees
The benefit of affiliate marketing for other brands or companies is that it does not require many employees. By using this affiliate business the company can cut the number of employees. In addition, you no longer need to pay large fees to pay sales and minimize marketing spending budgets. By only giving commissions to affiliates, your product can be known by the wider community. You can also just provide samples, affiliates will market them and your turnover will increase sharply.