Creating killer copywriting for business is hard. But killer copywriting obey one formula: PAS. You can learn to make great copywriting by practicing this formula.
Why is it important? Well, copywriting takes a huge role in digital marketing. Copywriting is a way that is able to persuade the readers to take actions you (your business) want. For example, buy a product, use a service, subscribe to a newsletter, and so forth.
Someone who works in this field is called a copywriter.
What is the copywriting formula?
As I stated earlier, the timeless copywriting formula is PAS. PAS stands for Problem, Agitation, Solution.
Knowing the problem is the first thing of solving anything. When doing copywriting, you need to layout the problem faced by your readers. By doing so, you let them know that your business is aware of what they have been through.
It will be easier to get to know products or services from a business that knows you, won’t it?
“Want to be fluent in Spanish but you don’t know where to take lessons?”
The next formula is agitation. After realizing the problem, now it is time to stir things up. This part is kind of tricky because you need to make the problem more painful and the readers more emotional, yet you also do not want them to be discouraged.
Show them that there is a way out.
“No tutoring near your house? Or having trouble choosing which is the best?”
Read More — 3 Reasons Why You Need Content Writing
The last part is the solution. After laying out the problem and agitating it, introduce the solution. This is the time for you to show your products or services.
“Don’t worry, you can learn from home now! SPANISH FRIENDS has helped 100 people speak Spanish fluently. Check out their testimonials here!”
Here is the example of copywriting as a whole using the PAS Formula:
“Want to be fluent in Spanish but you don’t know where to take lessons?
No tutoring near your house? Or having trouble choosing which is the best?
Don’t worry, you can learn from home now! SPANISH FRIENDS has helped 100 people speak Spanish fluently. Check out their testimonials here!”
Below is another example as you can see on the current homepage of Sagara Technology.
Go Big with Sagara — Problems
Plan, build, grow digital products. continuously delivering impact — Agitation
Consult now — Solution
That’s all the copywriting formula for your business and the examples. Now it is your turn to try this formula!