After optimizing your on-page SEO, you must be wondering why your website still can’t rank 1 in search engines. Even though your effort to work on content is already high, maybe you forgot off-page SEO optimization.
What is Off-Page SEO?
Off-Page SEO is an SEO optimization step that is carried out outside your website. This optimization will support On-Page SEO efforts that focus on improving your website’s internal factors.
To apply its techniques well, you have to use multiple platforms. Starting from other websites, social media, to online forums.
Off-Page SEO is not enough just to do link building as many people know.
What is the different between off-page SEO with On-page SEO?
SEO optimization has to be done internally and externally through various platforms.
Optimizing your website pages is usually called on page SEO, while optimizing outside the website is called off-page SEO.
Is off page SEO important?
Off-Page SEO also determines your ranking on Google.
Google itself uses many factors to assess a website. which google values include internal and external factors. The factor is then calculated using a formula that is owned by Google and is not widely published clearly.
However, some research, such as that conducted by Moz, a company engaged in the SEO field, shows that Off Page SEO can affect up to 50% of Google’s assessment.
That is, if you ignore Off-Page SEO because you think On-Page SEO is enough, then you need to do it from now on.
It doesn’t stop there, Off-Page SEO is also useful for building website credibility.
Because Off-Page SEO efforts are carried out on various platforms, if successful, your website will be found more often, especially in relevant niches. In the end, this condition will increase your credibility in the eyes of netizens and Google.
in the end, it will be easier for you to get high rankings because it is already trusted by Google.
How to optimize off page SEO
Before doing other optimizations such as link building. You have to make sure your content is good or not.
Put More Effort on the content
before doing other off-page optimization such as link building. You have to put your effort into your content. If your content is good, people will definitely continue to see your content, share your content, or even your content will be published in big media and get backlinks.
Link building is an activity to get links from other websites (backlinks).
Backlinks are one of the main factors in Google’s assessment because the number of links from various relevant websites shows that the website is a trusted source.
In fact, the number of backlinks on a website will indeed make the website occupy the best position in search results.
Websites that are ranked first on average have 3.8 times more backlinks than the second to tenth positions.
However, make sure that each of your backlinks is of quality, yes. If you have a lot of backlinks, but they come from a mock-up and irrelevant website, then Google will consider it spam.
Local SEO Effort
Local SEO strategies make it easier for customers to find your business because it displays the full business name with address and contact.
In addition, local SEO also allows visitors to rate your business services and products.
With these indicators, Google will be sure to recommend your business to more people. You will also get more visitors.
EAT stands for Expertise, Authoritativeness, and Trustworthiness. EAT is one indicator of the quality of a website according to the Search Quality Evaluator.
With EAT, Google knows how to trust a website. This means that Google can ensure that the search results displayed are the best and most accurate.
E-A-T is an important off page SEO factor. This is because Google is increasingly fighting hoaxes or misinformation in search results. Especially, in the health sector because it can be fatal.
In addition, “providing fast and accurate results” is Google’s main selling point. If Google can not fulfill it, of course people will leave it and switch to other search engines.
Active in Various Online Forums
Off-Page SEO techniques through forums are actually starting to be abandoned. Because many abuse the forum as backlink spam. So, even result in Google’s punishment.
Usually, website owners just enter a website link every time they reply to a comment without paying attention to the context. Sometimes they only make topics just for website promotion.
Well, if you really want to use this method, make sure to provide a link that is relevant to the discussion on the forum. In addition, you must actively answer questions and make posts that raise the latest issues without focusing solely on link placement.
Off-Page SEO is an important effort that you must do so that your website gets a ranking on Google.
With these various Off-Page SEO efforts, the credibility of your website will increase and your ranking in search results will be better.