Launching The Oop page, organic marketing is a natural marketing strategy used to drive website traffic, generate leads, and increase conversion rates.
This term refers to a strategy in which companies do not spend money directly on advertising purposes, which is known as paid marketing.
Organic marketing campaigns themselves involve tactics that are cost-effective and can generate profits for the business over time.
It is most often found as content on various social media platforms.
However, now the campaign also includes new channels such as video sharing and SEO-friendly blog content.
The main goal of this marketing strategy is to build an emotional connection with the target audience.
Marketers should as much as possible create inexpensive campaigns to gain audience trust and build long-term business relationships.
More specifically, the organic marketing strategy focuses primarily on the awareness phase in the company’s sales funnel.
Why Should You Use Organic Marketing?
Organic marketing strategies bring customers to your business naturally over time. Instead of directly advertising to your target audience, you can attract them by providing the information they are looking for.
Thus, there is no fast path to optimal results. It can take months or years to see the results you’re looking for.
Effective organic marketing creates a permanent source of the traffic to your website. These resources can be pages and blog posts that can be found through search, guest posts, social media updates that link back to your website, and much more.
Organic Marketing Implementation Strategy
Organic marketing is a term that refers to low-cost marketing campaigns. Companies can launch this strategy especially if they want to find prospects for long-term business needs.
However, implementing this marketing method cannot be said to be easy. Without the right implementation strategy, your efforts and that of the company will be in vain.
Well, here are several organic marketing strategies that you can apply to increase company sales.
Launch Evergreen Content
Launching the Wordagents page, one of the organic marketing strategies that you can launch is evergreen content. This type of content is effective because it can be optimized by the company when needed.
Not only that, but SEO-friendly evergreen content is also useful for long-term marketing purposes. The point is, don’t forget to provide updates on the content regularly if there is a shift in trend.
Create Value-Driven Content
The next organic marketing strategy that you can apply is to create value-driven content.
Well, to create this type of content, you need to understand all the needs and challenges of the audience.
This is very important because it can provide important information regarding their aspirations regarding the strengths and weaknesses of your content.
Most importantly, don’t forget to check your needs and challenges regularly.
Design Mobile-Friendly Content
If you want to launch an article or video, make sure the format is always suitable for smartphone users or is mobile-friendly, as mentioned by Clutch.
Well, here are some aspects that you should pay attention to when optimizing content for smartphone screens.
- Responsive and interactive content design
- Fast page load speed
- Bigger buttons
- Compressed image content
- Automatic self-filling form
- Audience location detection system
- Ability to check out and check in content as a guest
Maximized Social Media
Making the most of social media platforms is an organic marketing strategy that you can apply.
Today, social media is more than just a platform for digital conversation. It is a channel for businesses to increase customer acquisition and engage their followers.
Therefore, make sure you regularly post content on the company’s official social media. You can also ask your audience to leave comments, answer questions, and reshare content to increase engagement rates.
In essence, show your interest in customer needs. Guaranteed this way they will engage on the content.
Advantages of Organic Marketing
After reading the definition and strategy, it is clear that organic marketing is a profitable method.
Besides being able to increase audience interest, companies don’t even need to spend a lot of money to launch this strategy.
Well, really, what are the advantages of organic marketing compared to other marketing methods? The following is an explanation according to Pepagora.
- effective to increase customer loyalty
- can increase the number of customer diversification
- build relationships with audiences efficiently
- increase content ranking on Google quickly
- able to increase reviews on the quality of company content