1. High Quality Content
You might know by reading it in several places that content is the most valuable thing in google SERP. And in the case of Google ranking factors, it’s the most important SEO ranking factor and it’s definitely the king.
If you can create content that’s unique, fresh, and helpful for users, then Google will rank it higher on its search engine page results (SERPs).
Google pays attention to your content quality. No matter how well broomed your website is, if your content is not useful, then you can’t expect higher rankings.
After content, the second most important Google ranking factor is backlinks. They are an important part of Google’s ranking algorithm and it’s how Google crawler finds your website for indexing.
3. Search Intent
Another crucial ranking factor for Google is matching the search intent of your content. Search intent is basically what a user is looking for.
Every keyword is different on Google and you need to understand the why behind that search query.
So, if you were to create content on either of the topics, it’s important to match the search intent and create the right type of content.
Now, search intent could vary based on content format and style. For instance, in some cases, Google will display only videos and infographics in the top results. This means you should be creating a video or an infographic if you want to rank for those keywords.
Are they looking for basic information about your products, do they want a tutorial like a how-to article or are they ready to make a purchase?
By matching the search intent, you can answer these questions and create content that people are looking for.
4. Website Loading Speed
Among 200 different Google ranking factors, another factor you should focus on is your page speeds. That’s because starting May 2021, Google will make website loading speed a part of its Core Web Vitals.
These are a set of factors that Google considers are important for user experience on your site. It will look at the speed, responsiveness, and how quickly different elements like fonts and images load.
Now the goal here isn’t to beat your competitors with milliseconds of load time. But you should pay attention to how fast a page loads for your users.
Google wants your website to load quickly and provide a great user experience for your audience.
To check your website loading speed, you can use the Google Page Speed Insight or other tools.
It will analyze your website, display a score for mobile and desktop, show important metrics about your page load times, and highlight suggestions to make your site even faster. – Sagara Technology