In an era where various types of activities can be done through your phones, companies must be able to fulfill the needs of their customers wherever they may be. As such, it is mandatory for companies to develop their own mobile application. However, it doesn’t stop there. With a mobile application, it is also important for companies to deliver and maintain the same feeling and experience as their offline service would. This is where UI and UX design comes in.
UX design refers to the term “user experience design”, while UI stands for “user interface design”. Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different aspects of the product development process and the design discipline.
User Experience is all about the overall feel of the user when a user use your application and how he finds the application. Basically, the user should enjoy your application while using said application. This can only happen when you make your application user-friendly. Whereas, User Interface is all about the look and functionality of the product interfaces. A user interface is the point of interaction between the user and a digital device or product—like the touchscreen on your smartphone, or the touchpad you use to select what kind of coffee you want from the coffee machine.
In relation to websites and apps, UI design considers the look, feel, and interactivity of the product. It’s all about making sure that the user interface of a product is as intuitive as possible, and that means carefully considering each and every visual, interactive element the user might encounter.
Here are some of the points that will help you understand the importance of both UX and UI design:
- First of all, UX design is all about identifying and solving user problems. UI design is all about creating intuitive, aesthetically pleasing, and interactive interfaces.
- You can apply UX to any kind of product, service, or experience. UI, on the other hand, is specific to digital products and experiences.
The Verdict UI UX, Which is More important?
To understand which is more important is to understand the process of UX and UI design of a mobile applications. UX design usually comes first in an app development process, followed by UI. The User Experience designer maps the user journey’s basic structure. After that, it is loaded with visual and interactive elements by the User Interface designer.
With these in mind, both UX and UI go hand-in-hand, thinking of having one without another will not at all work. There will be no user interface to design without figuring out the structure of an application first, and there will be no app without designing a user interface for a mobile app.
With the explanation above, UI and UX are both equally as important to one another because they complement each other. Both UX and UI go firmly hand in hand. If we talk about UI design then it is almost like icing on the UX cake, and like any other cake, a good UI can never make up for bad UX, it is almost like selecting a beautifully decorated cake that actually taste awful when you bite into it or a cake icing without any cake underneath.
So when it comes to mobile application development, UX and UI complement each other. And in today’s competitive digital marketing world, getting both aspects together is a must need. With Sagara Technology’s mobile application development services, our team will make sure your goal for a user friendly and aesthetically pleasing mobile application come true.
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