“Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business.”digitalmarketing.org
What is Social Media Marketing?
In simple, social media marketing is a marketing process that is carried out through social media. Usually the social media used is Facebook, Instagram, or Twitter.
Social media marketing is all about connecting with your audience or customers and helping them understand your brand better. It is incredibly beneficial to your business growth.
Just like the in the offline world, social media marketing success largely depends on your ability to find and make your target audience happy so that they like your brand and share your stories with others.
Why Is It Important?
A research in January 2021 said that, the user of social media reached 4.2 billion or grew by 13.2% compared to the same period the previous year. If broken down, an average of more than 1.3 million new users on social media every day since 2020.
When it comes to enhancing your brand’s overall visibility, there is no subset of marketing that is shifting faster than social media. Every business or professional can benefit from understanding social media’s importance when it comes to reaching their audience and strengthening their brand.
5-Step plan to Develop your Social Media Marketing Strategy
1. Target and Attract your Consumer
When it comes to the importance of social media, there are so many different purposes – it’s up to you to define how you want to use it!
Social media is important because it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to the audience more appropriately.
For example, how you communicate with a teenager online isn’t the same voice you would use with the older generation. You are in control of reaching your marketing targets with more ease than ever!
2. Decide the Platform You Want to use
Second, decide on which platform that is the best to represent your product. Each platform has its own pattern and characteristics as to how they interact with content.
Here are some tips to select the right social media platform:
- Consider audience demographics
- Align on your business goals
3. Create Engaging Content
With interesting content, people will engage to buy or use the products that are being marketed. To create interesting content, of course you have to do research first.
Content is whatever you post: a tweet, a Facebook status update a photo of product on Instagram, a blog post on LinkedIn, and so on. You need to custom-tailor your content to each platform and keep it relevant to your audience.
4. Know when to Post
You can set the right time to market your products, by seeing what time people are most active on social media.
For example, upload your content when it’s break time or after work hours. At that time, people were usually active on social media. Don’t upload when it’s 9pm or above. At that time, it’s possible that people are already asleep so they can’t immediately see your content.
Each platform will present accurate data about the success in the marketing process. This data can be used as learning material for a better social media marketing plan in the future.
Besides audience engagement and sharing, there are other factors that can be used to measure the success of social media marketing. These include followers growth, the number of people who view the content, and how many people re-upload the content created.
From the evaluation you conducted, study your audience’s patterns to try out several strategies until you find the one that fits best. More Here