Email marketing is a strategy that many companies use to do marketing. So, do you know what email marketing is and how do you implement it?
In shorts, this strategy means using email as a marketing medium. However, please note that this is different from other types of marketing.
What is Email Marketing?
“Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.”Mailchimp
Advantages of Email Marketing
Compared to other marketing methods, Email Marketing is a bit more traditional. This type of marketing is different from social media marketing which can make people directly comment on a given product.
Email marketing can help build a relationship with the audience while also driving traffic to blog, social media, or anywhere else you’d like people to visit. You can even segment the emails and target users by demographic so you’re only sending people the messages they want to see most.
Later, if the customer is loyal, they will not only read emails sent about a product. They will also be patiently waiting for an email from the company to arrive regarding the latest product.
The last thing that makes this methods important is the low cost.
To take advantage of email marketing, you need some special strategies. Email is different from social media platforms, so it requires a different approach.
1. Set your Sales Target
First of all, do a research in the industry you are in to determine the average successful sale from email. Use this average as a benchmark to set your sales target. You also need accurate email usage data in order to set realistic targets.
2. Get to Know your Customer
Just like other types of marketing, the next strategy is to know your customers. Find out the persona of the customers and understand their preferences.
After that, you can start to make a customer-friendly email content.
3. Group the Users
If you already know your customer personas and sales targets, it’s time to group users or customers into specific lists. You can group them based on interests, age, location of residence, and so on.
They will receive a special email about the latest product, which has been adjusted to the profile of the group.
4. Determine what’s your Campaign
Before you start sending emails, first determine the type of campaign you want to run. This campaign relates to the subscriber profile of the email list that you have grouped.
Make sure your campaign is in accordance with the profile of the customer you are targeting. Don’t forget, also set a schedule to send the right email for your customers.
Tell your subscribers from the start what emails to send and how often they will receive them.
This aims to build trust and so that they always remember your brand.
5. Evaluate and Measure Results
Measure the results of email marketing that has been run. After implementing the various strategies that have been mentioned above, the measure of success must be immediately established.
You can use KPI (Key Performance Indicators) to help you to track and measure successor or using the A/B testing method. More Here