Not long ago, we showed you five key ways for effective content marketing, and we are hoping that those tips will help you in some way to get a better understanding of the marketing landscape.
Today, we’ll be sharing five more tips so you can maximize the effectiveness of your content marketing and crank up your engagement and traffic to eleven.
1. Mix Up your Content Marketing
Many companies get caught up in the falsity that content is just words. Content should be mixed, using text, images, and video. By adding variety to your content, you will improve engagement and encourage people to follow you. That is even more important if you have a more diverse audience.
Content goes beyond blogs and vlogs. You should also consider using:
- Infographics
- Case Studies
- eBooks
- White Papers
- Interviews with customers or industry leaders
- Social Media
- Memes
2. Test and Track
Because you are mixing things up with the types of content you are posting, it makes sense to track your efforts. Look for content that is getting the most views, shares, and likes to find out what formula works best for you.
Take it beyond the basics of looking at the video over text or images. Instead, when tracking you should always look for patterns. These patterns can be spotted in less obvious places, such as the headings you use for your blogs. Maybe you notice that your Top 10 lists fair better than How-To’s while How-To’s are better than generic titles.
Every little observation will help provide you with the insight required to continuously improve your content.
3. Consider Guest Bloggers
If you find you don’t have the talent in the writing or creative department, you can always consider guest bloggers. Some guest bloggers will expect a payment, but there are also others who are happy to provide content to help build their reputation as an author.
Read Also About 5 Reasons Why Your Digital Marketing Fails
4. Keep Creating New Content Marketing
It is really easy to allow your content marketing to fall by the wayside. Every post you make helps build your presence and adds to your expertise to attract more followers. It takes commitment to build momentum. Just because you see growth in followers and visits, that doesn’t mean you can stop posting new content. You have to continue to nurture your existing followers while trying to attract new ones.
A stagnant social media page or blog will quickly lose followers. You have to stick with it and use your calendar to guide you and remind you when it is time to post. If you are running out of ideas, the content of industry leaders offers valuable access to the latest trends for fresh or trending topics. In fact, even if you aren’t out of ideas, you should always remain engaged with industry news for your own growth.
5. Get Inspiration from Industry Leaders
Research is the best way to understand what you should be doing and how to do it well. It is always good to look at your own industry leaders, but it also doesn’t hurt to look further than your own backyard. You can find enlightenment in the most unlikely places and finding inspiration is never a bad thing.
With the 10 tips we have shown you, we hope you can maximize your effort in optimizing your content marketing. That being said, it is also important to also focus on other aspects of your business such as branding. Although it might seem daunting for most SMEs to handle all sorts of priorities all at once, a third party can help you to develop your brand whilst you focus on effective content marketing. Sagara Technology offers a perfect solution for SMEs or even growing businesses in developing their brand while they manage other essential priorities at hand.