It is undeniable that with an attractive design, you can attract customers to visit your business website and even have the intention to directly buy the products that your business offers. In addition, an attractive design can also increase customer loyalty.
What Is Iterative Design?
In KBBI (Kamus Besar Bahasa Indonesia) Iterative means iteratively, looping. While the design in KBBI has the meaning of a framework, design, and pattern. So, iterative design is a design that repeats or repeats when creating a design.
An iterative design process is an approach to a finished design that is reshaped in prototyping and then tests the results of repeated designs.
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Why Should You Do Iterative Design?
The reason is because by repeating the design, the potential to bring up more ideas and even new insights. And, in the end, the finished design will be better than the previous design. In addition, iterative design allows you to find problems down to what is missing in the finished design the first time.
You can also use this as bait and assessment from customers to ask and criticize the appearance of designs that have been repeated and the results of the first design, which one is better.
Tips for Repeating Designs!
There are several things you need to pay attention to, if you want to do an iterative design, such as:
Design Mapping
The first thing to note is to re-map the initial design. Observe and review what aspects and concepts were incomplete in the first design that was made. In this way, it will be easier for you to fix your deficiencies. For example, the color tone is not bright enough or the font style is not suitable or difficult for customers to understand.
Design Analysis
The next thing you can do is do an analysis of the previous design. You can start by collecting document files containing initial design plans as well as a collection of briefs containing initial design sketches. Then, analyze what are the advantages and disadvantages of the initial design.
Execute Design Iteration, Test, and Evaluate
The last thing you have to do is repeat the design that was made before. Then proceed to be tested whether the repeated design is feasible for the customer to witness. Finally re-evaluate your design, so that it becomes a solid design.
Design Iteration As Your Business Booster!
The reasons why you are advised to do design iterations. following reasons:
- Able to improve the campaign on the business being promoted
- Able to get the best advice and evaluation from customers
- It can be used as a tool for testing elements and concepts in campaigns and product promotions that are being carried out, where are the design flaws
- As a stepping stone to make customers more loyal to the business that is being run