It is not a secret that the whole world is going digital. Whether in a professional setting or social activities–interaction with friends, communication with clients, working, learning, and even shopping are all done virtually. People of any age can spend hours staring at their mobile phones and browsing the internet. This phenomenon makes many institutions decide to have an online presence through mobile technology to be able to interact with their audience. The term “Online Presence” itself simply refers to the idea of bringing the existence of a company to the internet. There are many ways to start, from making social media accounts, creating websites, to developing mobile applications. Online presence offers your business plenty of advantages that may be significant for increasing revenue.
1. Online Presence Increase Brand Awareness
No doubt, there are countless companies that run business in your industry. There are also numerous businesses on the internet that might be similar to yours. But through some approaches, your business can easily stand out and be visible to your target audience. You can utilize channels like social media and websites, optimize search engines with SEO and SEM, or use paid endorsement and advertising where you can customize your target audience based on demographics and behavior.
2. Stand Out To Millennials and Gen Z
Millennials/Gen-Y (1980-1996) and Early Gen Z (1997+) are not kids anymore. In fact, they are going to dominate the workplace and entrepreneurship soon. They are making their own money and making decisions on how to spend it. These tech-savvy generations who spend more than 5 hours per day online are very consumptive. It will be very beneficial for businesses to appear on the internet and focus on composing strategies for these two generations.
3. Get Valuable Customer Insights
You can find everything you want to know about your customers online. Social Media platforms provide data of your audience, from the age range, gender, locations, and what time they are online. The same thing applied to websites and mobile applications. This way, you can easily create strategies that fit best with the characteristics of your audience.
4. Boost Customer Engagement
Internet works with cookies that store users’ data on the site’s memory such as log-in details and online behaviors. Cookies are also used to tailor a personalized experience for each user based on their behavior of using a website/software like push notifications or giving related vouchers and discounts. Customer Loyalty systems also can be brought online through websites and applications to maximize user experience. When a user is satisfied with their experience on a certain website or software, then they are most likely willing to revisit the site to accomplish their purpose.
5. Online Presence Save Resources
Using a website or software for your business can also save valuable resources such as time, energy, or simple-task employees. Website and software developers are able to add your favorite features to the site such as chat-bot, sales calculation, and inventory tracking.
Whether you run a business in the industry of F&B, media & entertainment, constructions, trading & investment, travel & hospitality, or even education, having an online presence on the internet is very crucial for your business growth.