A user journey is a timeline of user actions that describes the relationship between your brand and its customers. It’s a visualization of all of a user’s interactions with your product, from their point of view. A user journey mapping is a visual representation of the “story” from a customer’s perspective. User journey mapping creates a timeline of all…
How to Create User Persona for Digital Product?
A user persona is a representation of your target user. At the most basic level, personas allow you to personalize or target your marketing for different segments of your audience. Personas provide you with insight into how to make offerings and marketing messaging relevant and successful as a result. Personas allow you to map out and create…