Google MUM is an AI-powered algorithm that will make searching online easier. MUM stands for Multitask Unified Model. At the annual Google I/O developer conference on May 18, 2021, Google announced that they are working on a new AI-based technology called MUM which will be a thousand times better than the BERT update in 2019….
Tag: SEO
Website Tips: Several Things to Consider Before Creating a Website
You must pay attention to some website tips before you make the process of creating or ordering a website. For a website developer classmate, creating a website is not difficult. But now the website seems to be a marketing or branding need for several parties. And not all of them master the science of programming…
Content Delivery Network A Powerful Way To Keep Your Website Stable
Content Delivery Network whose function is to keep the website stable and active, even if there are problems or disturbances that arise. Usually, it is the developers or website managers who deal with the CDN a lot. One of the functions of a content delivery network or CDN is to speed up website loading so…
Organic Marketing: A Low-Cost Strategy for Generating Business Profits
Launching The Oop page, organic marketing is a natural marketing strategy used to drive website traffic, generate leads, and increase conversion rates. This term refers to a strategy in which companies do not spend money directly on advertising purposes, which is known as paid marketing. Organic marketing campaigns themselves involve tactics that are cost-effective and…
SEO Tools for Your Keywords Research
To get the right keywords or keywords, you need SEO tools. SEO tools are tools used to get good keywords so that the articles created have the power to win the competition on search engines. Keyword tools are also one of the most important supports when you are researching keywords for digital marketing needs. Therefore,…
AIDA Formula as a Digital Marketing Pillar
AIDA formula is a combination of four points, namely Attention or attention, Interest or interest, Desire or desire, and Action or action. If you refer to the previous article about what copywriting is, AIDA is the stage that occurs from the consumer being first interested in a product until the consumer takes an action to…
Maximize SEO and PPC to Get Your Sites Have Many Visitors
Having built up years of experience in Digital Marketing & now being a PPC Specialist at Clickthrough, I have witnessed some amazing results achieved when PPC merged with SEO. When I’ve seen these two channels work together, both have seen the benefits for their campaigns, whether the goal is brand awareness, lead generation, or driving…
Optimizing Non-text Components for SEO: 4 Easy Tips!
Optimizing non-text components has always been overlooked in the field of Search Engine Optimization (SEO). Hundreds of SEO guides out there always placed emphasis on optimizing text components of a webpage. While it is not wrong by any means, the non-text components such as images, videos, and maybe audio files are having the same level…
How to Get Featured Snippets from Your Content
This article will cover pretty much the basic of how to get featured snippets and many others in between. In a digital world, when the scarcity of information isn’t an issue anymore, it becomes excessive of information phenomenon instead. Which means, we have to compete really hard to stand amongst other information providers. In Search…
Keyword Research Tips: 5 Things to Consider When Performing One
Keyword Research Tips – In doing Search Engine Optimization (SEO) for our website and its contents, keyword research is a practice that should not be performed carelessly. It is one of the most fundamental and weighted, for it would influence almost all other steps in SEO. Take a look at content creation/optimization for example, it…