Creating killer copywriting for business is hard. But killer copywriting obey one formula: PAS. You can learn to make great copywriting by practicing this formula. Why is it important? Well, copywriting takes a huge role in digital marketing. Copywriting is a way that is able to persuade the readers to take actions you (your business)…
Internet of Things vs Artificial Intelligence, What is the difference?
The rapid development of technology is cool, yet challenging. It starts with basic things like smartphones, laptops, or even tablets. There are also smarter technologies like the Internet of Things (IoT) and Artificial Intelligence (AI) that changes our life and business. Everyone needs to learn and adapt this technology in order to keep up with…
AI in Human Resource: New Trends in Job Recruitment
Ever wonder that artificial intelligence is the future? Well, everyone has the same goal. Many companies apply this technology to help workers finish their tasks. One of the unexpected jobs that can utilize AI is Human Resources. Artificial Intelligence allows computers to learn, make and recommend actions using data. This means human resources can apply…
Social Media Impact in Marketing Strategy
The rapid growth of social media makes it one of the best channels for marketing. Almost 57 percent of the total population uses it in many ways. Whether using it to connect with family and friends, post a picture, or share funny content. Nowadays social media is not just about connecting with people. It slowly…
Why Bounce Rate is Important in Digital Business?
Ever wonder why your website has so many views but not generating any conversions? Well, there are plenty of reasons why this is happening. For starters, you can measure user page visits using bounce rate. It is an indicator that shows the percentage of single-page visits in which a user leaves your website from the…
Digital Marketer: Definition And Skills Needed
Digitalization affects almost every aspect of human life, including marketing. Either selling goods or services, digitalization helps to gain leads (the potential customer that responded to a campaign) and generate conversion, the point at which the leads perform the desired action. The rapid growth of technology forces marketing to be more creative and flexible. In…
What SEO Specialist Do and How to Become one
One of the most wanted digital talents right now is SEO Specialists. Nowadays every company uses websites to make an online presence and tries to make it on top of search engines. But unfortunately, many companies still lacking digital talents that can help boost their websites to get more traffic. Thankfully, you can find a…
Personal Branding is the Future of Branding Strategy
Personal Branding is more important than ever. Many reputable speakers, motivators, and even business owners use this method to help their branding. And with the rise of social media, opens many opportunities for everyone. Although that it is not anything new, it is definitely something very important, especially in the digital era. To help us…
SEO 101: White Hat vs Black Hat SEO
Nowadays you can find almost everything on the website, from cooking recipes, places, or even a company profile. Everyone on the web is competing for a top place in Search Engines like Google. To improve websites rank and appear on top of the first page, you need to understand Search Engine Optimization (SEO). For starters,…
Here are Reasons Why AI Shapes Human Behaviour
There is no doubt that from a long time ago, we crave technology to help day-to-day activities. From simple tasks like turning off lamps to self-driving cars, Artificial Intelligence (AI) helps us achieve that. Countless successful companies try to get their hands on this technology to improve their business. Although AI is capable of doing…