Facebook was founded in 2004 by Mark Zuckerberg, and over the past year, it became the world’s largest social channel. It has grown so huge that it was able to purchase Instagram in 2012 and WhatsApp in 2014. In order to expand its empire in Social Media, Mark Zuckerberg spend almost $21 Billion dollars. It’s…
How IT Outsourcing helps Business Digitalization
To level up business practice, having a great IT infrastructure is important. The aim is to make the business processes more efficient and deliver outcomes effectively. Some company has the resources and capability to build one, while others find it very challenging. And this is where IT outsourcing came in handy. In reality, access to…
What is Digital Talent and How to Be One of Them?
A list of what you—an aspiring digital talent—and your organization needs to do. One of the words you might hear the most in this fast era is “digital”, isn’t it? Nowadays, Almost all aspects of life are exposed to technology. Day after day, people are trying to figure out new technology and develop the most…
What is Automation? And How it benefits your Business
Over decades, Business process evolve with the help of digitalization. To seek efficiency, many industries applied Automation in their business. This can change the way human and machine interacts, so that business can focused on scaling up, markets and grow revenue. In practice, there is a lot of benefits from utilizing automation. Whether small business…
YouTube Ads: How to Optimize Video Campaign
Advertisements on Youtube are becoming increasingly popular among huge business owners, particularly start-ups. Using YouTube ads to promote marketing efforts has numerous advantages. To find out more about youtube ads, it will explain in full in this article. What is YouTube Ads? YouTube ads, which are done through Google Ads, promote your video content on…
An introduction to Facebook CPAs
Since it was just created by Facebook, CPAs may be a relatively novel notion for even experienced e-commerce sellers.That is why we have simplified what appears to be a complex idea. Let’s take a look at the fundamentals of this really useful marketing tool for e-commerce companies. Collaborative Performance Advertising Solution (CPAs) is an acronym…
Search Intent: What is it and Why is it Important?
You probably already know that there are a number of SEO ranking factors. You should use on-page and off-page SEO to optimize your site and get higher rankings on Search Engine Results Pages (SERPs). Well, now I am about to tell you one thing that you should never disregard if you aim to optimize your…
What is Google UTM ?, What is The Function?
So many Google Analitycs’s users, only a handful of people who can really maximize the features of Google Analytics. One of them is the Google UTM tracking code feature, which is useful as a parameter to track where the source of the clicks and conversions of the website page is coming from, so What is…
Types of Google Ads, Choose According to What You Need
Advertising is one way to promote your product or service. Advertising on Google is one of the marketing strategies that you should try. The chances of your ad being seen by more people are greater. see the article below to find out the types of google ads. Google Adwords (Google Ads) Google Ads is a…
What is XML Sitemap and why is it important for SEO
An XML sitemap is a file that lists a website’s important pages, making sure Google can find and crawl them all. It also helps search engines understand your website structure. You want Google to find your website and also tell search engines which pages on your site are most important. But sometimes, pages end up…