In digital marketing, additional tools are needed to market products via the internet to achieve digital marketing goals. Digital marketing aims to attract as many consumers as possible quickly and precisely according to the target market of the products offered. Tools used in digital marketing can be social media, blogs, email, or websites. Then what…
Organic Marketing: A Low-Cost Strategy for Generating Business Profits
Launching The Oop page, organic marketing is a natural marketing strategy used to drive website traffic, generate leads, and increase conversion rates. This term refers to a strategy in which companies do not spend money directly on advertising purposes, which is known as paid marketing. Organic marketing campaigns themselves involve tactics that are cost-effective and…
Data Science and what is that?
In this digital era, everything you do can be recorded as a data that you can use for something useful later. But, the digital data here is a tricky number if you just see it in a big picture. So, we need to optimize and learn more about the data and how to maximize a…
Let’s Get Acquainted With Cost Per Click (CPC)
Cost per click (CPC) is a paid advertising term regarding the value that advertisers need to pay to publishers for each click they get from an ad. Website owners usually use third parties to match these costs with advertisers. One of the commonly used tools is Google Adwords. The CPC method will be used when…
Learn More about Cost Per Mille (CPM): Functions, Methods, and Benefits
Cost Per Mille (CPM) itself is a measure that shows the number of costs that must be incurred by advertisers for every 1,000 impressions that the ad gets. If you as an advertiser want to bid or bid to pay up to 30 thousand rupiah CPM, then that means you will pay 30 thousand rupiahs…
SEO Tools for Your Keywords Research
To get the right keywords or keywords, you need SEO tools. SEO tools are tools used to get good keywords so that the articles created have the power to win the competition on search engines. Keyword tools are also one of the most important supports when you are researching keywords for digital marketing needs. Therefore,…
AIDA Formula as a Digital Marketing Pillar
AIDA formula is a combination of four points, namely Attention or attention, Interest or interest, Desire or desire, and Action or action. If you refer to the previous article about what copywriting is, AIDA is the stage that occurs from the consumer being first interested in a product until the consumer takes an action to…
Cloud-Native As a Business Solution
From 2010 to 2021, all business sectors have started implementing cloud computing technology systems, so the cloud-native era seems to answer business needs. What is Cloud-Native? The concept of cloud-native existed before the term itself came into use. In a sense, cloud-native started when public cloud vendors started providing easy and affordable access to elastic…
Wireframes in UI/UX
Have you ever seen a website or an app that is so good and very easy to use? But you know, the process behind a good and user friendly website or app is very long and interesting. Well, the thing is, every aspect of a good product must come from a very careful planning. the…
How to Use Google AdWords and its Benefits
Google Adwords is a feature used to advertise business products, which will later appear on Google search pages, with certain keywords related to the advertised product. For information, actually, Google Adwords changed its name to Google Ads, in 2018. Even so, this rebranding has no effect on how it works and its use. The existence…