Tag: Digital Marketing

Cost Per Mille

Learn More about Cost Per Mille (CPM): Functions, Methods, and Benefits

Cost Per Mille (CPM) itself is a measure that shows the number of costs that must be incurred by advertisers for every 1,000 impressions that the ad gets. If you as an advertiser want to bid or bid to pay up to 30 thousand rupiah CPM, then that means you will pay 30 thousand rupiahs ...

SEO Tools

SEO Tools for Your Keywords Research

To get the right keywords or keywords, you need SEO tools. SEO tools are tools used to get good keywords so that the articles created have the power to win the competition on search engines. Keyword tools are also one of the most important supports when you are researching keywords for digital marketing needs. Therefore, ...

AIDA Formula as a Digital Marketing Pillar

AIDA Formula as a Digital Marketing Pillar

AIDA formula is a combination of four points, namely Attention or attention, Interest or interest, Desire or desire, and Action or action. If you refer to the previous article about what copywriting is, AIDA is the stage that occurs from the consumer being first interested in a product until the consumer takes an action to ...

Cloud-Native As a Business Solution

Cloud-Native As a Business Solution

From 2010 to 2021, all business sectors have started implementing cloud computing technology systems, so the cloud-native era seems to answer business needs. What is Cloud-Native? The concept of cloud-native existed before the term itself came into use. In a sense, cloud-native started when public cloud vendors started providing easy and affordable access to elastic ...

How to Use Google AdWords and its Benefits

How to Use Google AdWords and its Benefits

Google Adwords is a feature used to advertise business products, which will later appear on Google search pages, with certain keywords related to the advertised product. For information, actually, Google Adwords changed its name to Google Ads, in 2018. Even so, this rebranding has no effect on how it works and its use. The existence ...

Google AdMob

Google AdMob: a Solution That Can Give Benefit to Everyone

Google AdMob makes it easy for developers to earn from their mobile apps with high-quality ads. AdMob maximizes the value of each impression by combining global advertiser demand, innovative ad formats, and advanced app monetization technologies. Why should display ads? Showing ads to app users allows you to create a sustainable source of income to ...

SEO and PPC

Maximize SEO and PPC to Get Your Sites Have Many Visitors

Having built up years of experience in Digital Marketing & now being a PPC Specialist at Clickthrough, I have witnessed some amazing results achieved when PPC merged with SEO. When I’ve seen these two channels work together, both have seen the benefits for their campaigns, whether the goal is brand awareness, lead generation, or driving ...

chatbot

Chatbot: An Important Tool in Digital Marketing Today

In the digital world, there are always technological updates every time to help humans in their work. To run a digital business, we can use many tools to assist our work. Also, we can improve the quality of company services. For any company that offers services or goods, the essential thing in running its business ...

Social Media Advertising

Everything About Social Media Advertising

For some people (if not most of them) social media has become one of the most essential things in the world? Social media has become a way to express anything, and it’s a good thing because it helps a lot of people from every aspect. You can show your expression, what you create, and promote ...

This is a guide on optimizing non-text components for our website

Optimizing Non-text Components for SEO: 4 Easy Tips!

Optimizing non-text components has always been overlooked in the field of Search Engine Optimization (SEO). Hundreds of SEO guides out there always placed emphasis on optimizing text components of a webpage. While it is not wrong by any means, the non-text components such as images, videos, and maybe audio files are having the same level ...