Optimizing non-text components has always been overlooked in the field of Search Engine Optimization (SEO). Hundreds of SEO guides out there always placed emphasis on optimizing text components of a webpage. While it is not wrong by any means, the non-text components such as images, videos, and maybe audio files are having the same level…
Tag: Digital Marketing
How to Get Featured Snippets from Your Content
This article will cover pretty much the basic of how to get featured snippets and many others in between. In a digital world, when the scarcity of information isn’t an issue anymore, it becomes excessive of information phenomenon instead. Which means, we have to compete really hard to stand amongst other information providers. In Search…
Keyword Research Tips: 5 Things to Consider When Performing One
Keyword Research Tips – In doing Search Engine Optimization (SEO) for our website and its contents, keyword research is a practice that should not be performed carelessly. It is one of the most fundamental and weighted, for it would influence almost all other steps in SEO. Take a look at content creation/optimization for example, it…
What is Bounce Rate? How to Lower It?
If you’re looking for tips to prevent people from exiting your website after just a brief visit, you’ve come to the right place. So, what is a bounce rate? First of all, Search Engine Optimization (SEO) is all about getting that higher ranking for our website for higher visibility and traffic as well. All of…
Why Online Presence Is Crucial For Business Growth
It is not a secret that the whole world is going digital. Whether in a professional setting or social activities–interaction with friends, communication with clients, working, learning, and even shopping are all done virtually. People of any age can spend hours staring at their mobile phones and browsing the internet. This phenomenon makes many institutions…
Easy Copywriting Formula for Your Business (Psst, Just 3 Steps!)
Creating killer copywriting for business is hard. But killer copywriting obey one formula: PAS. You can learn to make great copywriting by practicing this formula. Why is it important? Well, copywriting takes a huge role in digital marketing. Copywriting is a way that is able to persuade the readers to take actions you (your business)…
Social Media Impact in Marketing Strategy
The rapid growth of social media makes it one of the best channels for marketing. Almost 57 percent of the total population uses it in many ways. Whether using it to connect with family and friends, post a picture, or share funny content. Nowadays social media is not just about connecting with people. It slowly…
Digital Marketer: Definition And Skills Needed
Digitalization affects almost every aspect of human life, including marketing. Either selling goods or services, digitalization helps to gain leads (the potential customer that responded to a campaign) and generate conversion, the point at which the leads perform the desired action. The rapid growth of technology forces marketing to be more creative and flexible. In…
SEO vs PPC: Which is Better For Your Website?
In the world of digital marketing, we know SEM, SEO vs PPC which discusses at least three acronyms (abbreviations) namely SEM, SEO, and PPC. These three abbreviations relate to marketing activities using websites and involve searching engines. However, most of the players in the digital marketing world think that SEM, SEO, and PPC are essentially…
3 Reasons Why Your Business Needs Content Writing
Content writing is one of the essential parts of content marketing. Did you know that content marketing costs 62% less than traditional marketing? Therefore, If you are a business owner, you are supposed to not leave this out. You should boost your business using content writing. It will save your company time and money, and…