Tag: Digital Marketing

A comprehensive guide to get featured snippets

How to Get Featured Snippets from Your Content

This article will cover pretty much the basic of how to get featured snippets and many others in between. In a digital world, when the scarcity of information isn’t an issue anymore, it becomes excessive of information phenomenon instead. Which means, we have to compete really hard to stand amongst other information providers. In Search ...

a picture representing keyword research process

Keyword Research Tips: 5 Things to Consider When Performing One

Keyword Research Tips – In doing Search Engine Optimization (SEO) for our website and its contents, keyword research is a practice that should not be performed carelessly. It is one of the most fundamental and weighted, for it would influence almost all other steps in SEO. Take a look at content creation/optimization for example, it ...

Illustration of unhappy visitors causing a high bounce rate

What is Bounce Rate? How to Lower It?

If you’re looking for tips to prevent people from exiting your website after just a brief visit, you’ve come to the right place. So, what is a bounce rate? First of all, Search Engine Optimization (SEO) is all about getting that higher ranking for our website for higher visibility and traffic as well. All of ...

Why Online Presence Is Crucial For Business Growth

It is not a secret that the whole world is going digital. Whether in a professional setting or social activities–interaction with friends, communication with clients, working, learning, and even shopping are all done virtually. People of any age can spend hours staring at their mobile phones and browsing the internet. This phenomenon makes many institutions ...

Easy Copywriting Formula for Your Business (Psst, Just 3 Steps!)

Creating killer copywriting for business is hard. But killer copywriting obey one formula: PAS. You can learn to make great copywriting by practicing this formula. Why is it important? Well, copywriting takes a huge role in digital marketing. Copywriting is a way that is able to persuade the readers to take actions you (your business) ...

Social Media

Social Media Impact in Marketing Strategy

The rapid growth of social media makes it one of the best channels for marketing. Almost 57 percent of the total population uses it in many ways. Whether using it to connect with family and friends, post a picture, or share funny content. Nowadays social media is not just about connecting with people. It slowly ...

digital marketer

Digital Marketer: Definition And Skills Needed

Digitalization affects almost every aspect of human life, including marketing. Either selling goods or services, digitalization helps to gain leads (the potential customer that responded to a campaign) and generate conversion, the point at which the leads perform the desired action. The rapid growth of technology forces marketing to be more creative and flexible. In ...

seo vs ppc

SEO vs PPC: Which is Better For Your Website?

In the world of digital marketing, we know SEM, SEO vs PPC which discusses at least three acronyms (abbreviations) namely SEM, SEO, and PPC. These three abbreviations relate to marketing activities using websites and involve searching engines. However, most of the players in the digital marketing world think that SEM, SEO, and PPC are essentially ...

content writing

3 Reasons Why Your Business Needs Content Writing

Content writing is one of the essential parts of content marketing. Did you know that content marketing costs 62% less than traditional marketing? Therefore, If you are a business owner, you are supposed to not leave this out. You should boost your business using content writing. It will save your company time and money, and ...

website loading

Benefits of Making Website Loading Faster

A website loading faster is a collection of information in the form of web pages in one domain name and can be accessed through a web browser. Websites have various functions depending on the type. Some are useful for finding the latest information such as media portal websites, for expanding friendships such as social media, ...