Sagara Asia Blog

Category: Bisnis Online

  • The Advantages of Using Hybrid Cloud Computing for Business and Enterprise

    The Advantages of Using Hybrid Cloud Computing for Business and Enterprise

    Businesses and companies are starting to recognize the hybrid cloud because it has many benefits. What is a hybrid cloud computing and what are the benefits for the enterprise?

    Hybrid cloud or hybrid cloud computing, this technology can be a solution for companies who want to maximize their business in terms of digital infrastructure support.

    Along with the times, companies certainly need to ensure that IT support and infrastructure are available at all times.

    The hybrid cloud is here to answer the challenges of integration between private and public clouds.

    What is Hybrid Cloud Computing?

    A hybrid cloud is a platform for applications built on public components and is a distributed cloud infrastructure built in private and public environments. If the private cloud offers sensitive operation services and the public cloud offers the convenience of a cloud that can be accessed by the public at a low cost, then a hybrid cloud is a clone of the two clouds.

    All business activities ranging from organizational business processes, technical policies, work security, scalability, and efficiency, to costs, can be built and shared into private clouds or public clouds.

    Usually, sensitive and important company-owned applications that must be maintained are stored in the organization’s private cloud network, while applications that may be accessed by the public are placed in the public cloud so that they can be hosted by the public. Users can easily access both services in their daily activities.

    Advantages of Hybrid Cloud

    High Flexibility

    With Hybrid Cloud, you can freely switch between public clouds to private clouds or vice versa easily.

    Hybrid computing capability itself is not only due to the ease of integration between private and public clouds but also in terms of very easy access.

    Full Control

    For control, nothing is easier than using the Hybrid Cloud.

    You can take advantage of the Hybrid Cloud which has extra control when you need a special setting function.

    This is possible because on Hybrid Cloud you have access to control the private cloud system or public cloud.

    Lower Cost

    Well, the presence of a hybrid cloud itself can balance the two options so that you get a balance in terms of budget and security features.

    Scalability

    The capability of its public cloud features encourages companies to get scalability from here because they don’t need to fully charge to the private cloud and can share it to the public cloud.

    Security Support

    The next advantage of the Hybrid Cloud is the security support it provides.

    Let’s say your hybrid cloud system has an error in one type of cloud, then you can use another cloud to backup.

    Storage

    Putting Hybrid Cloud technology into business allows you to get efficient and bigger storage.

    Hybrid Cloud Functions for Enterprise

    1. With this technology, you can take advantage of features such as APIs. That are the same as cloud computing systems so that you can speed up data processing locally without excessive delays. For example, in the health sector, this feature can process medical information responsively and quickly through the cloud supported by local data storage. These integrated features increase acceleration in the company’s service innovation to consumers.
    1. This is also useful if your company operates in a country with strict data protection regulations.
    1. In addition to the system, the function of utilizing this hybrid computing is cost-efficiency. For example, avoiding the risks of operational errors, and time for maintenance, to reducing the budget for purchasing additional hardware from third parties.

    Implementation

    Before using hybrid computing technology, there are at least three things that companies should consider.

    Preparing monitoring tools

    Therefore, you need to prepare special tools to be able to monitor public and private clouds.

    Determining the Applications to Install

    You must be able to determine which parts should be in the public cloud and private cloud.

    Human Resources

    The problem of human resources has always been the main obstacle in terms of technological transformation.

    So, you need to prepare the best human resources who can manage cloud computing and networking infrastructure.

  • 3 Best Copywriting Formulas for Digital Marketing

    3 Best Copywriting Formulas for Digital Marketing

    Picture: Freepik

    In digital marketing, additional tools are needed to market products via the internet to achieve digital marketing goals. Digital marketing aims to attract as many consumers as possible quickly and precisely. Tools used in digital marketing can be social media, blogs, email, or websites.

    Then what is the relationship between digital marketing and copywriting skills? Copywriting is the primary weapon in digital marketing because copywriting is a skill in assembling persuasive words in product promotion activities. With good copywriting, you can direct consumers to take action following digital marketing goals.

    Copywriting can be used in online advertising, such as display ads, website banners, social media posts, and marketing emails.

    You need to compose well-organized phrases if you want to write convincing copywriting that attracts buyers. In copywriting, there are several formulas that copywriters can use.

    Here are three copywriting formulas that copywriters have widely used to write on digital marketing projects and successfully attract buyers.

    AIDA

    Formula The first formula is often abbreviated as AIDA, which consists of Attention, Interest, Desire, and Action. Many advertisers often use this formula in making copywriting. This formula requires the writer to: get the reader’s attention with persuasive writing; pique the reader’s interest in the related product or service; make that reader desire the product or service; and, in the end, call on the reader to take action. 

    An example of using the AIDA formula in copywriting advertisements for Apple brand products. AIDA is used throughout Apple’s website to encourage consumers to join — and grow their presence in — its product ecosystem.

    BAB

    Next is the Before-After-Bridge (BAB) formula. To use this formula, the first thing to know is what buyers want and need in the first line of copywriting. Also, the author can provide instances to show how other customers have obtained their goals and how readers might accomplish the same.

    BAB formula commonly used for a brand’s email marketing campaign. The success of this formula is because it forces you to present your product in the context of how it will help improve your readers’ lives rather than focusing on features and tools.

    PAS

    The last formula that copywriters have widely used to write advertisements is the PAS formula: Pain, Agitate, Solve. This formula has become one of the writers’ favorite formulas because it works for marketing, from landing pages to flyers.

    The PAS formula creates a concise timeline for your writing:
    P = Accurately identify the problem.
    A = Agitate the problem.
    S = Solve the problem with your product or service.

    The Problem Agitate Solve method will guide your readers to your desired reaction, whether you’re writing a landing page, a flyer, or a sales letter. By starting with a problem that the audience often faces, the brand or seller finally offers a solution to the problem. PAS formula method will attract the attention of many audiences because some audiences are more interested in a problem that is similar to their condition than the benefits of the product being marketed.

    Those are three copywriting formulas that you can use to write an advertisement or other media in digital marketing. By correctly applying the three formulas above, you will get the goals that the brand wants to achieve. Before using the three methods above, make sure you know your target audience, product goals, and issues with the services/goods you offer.

  • Organic Marketing: A Low-Cost Strategy for Generating Business Profits

    Organic Marketing: A Low-Cost Strategy for Generating Business Profits

    Launching The Oop page, organic marketing is a natural marketing strategy used to drive website traffic, generate leads, and increase conversion rates.

    This term refers to a strategy in which companies do not spend money directly on advertising purposes, which is known as paid marketing.

    Organic marketing campaigns themselves involve tactics that are cost-effective and can generate profits for the business over time.

    It is most often found as content on various social media platforms.

    However, now the campaign also includes new channels such as video sharing and SEO-friendly blog content.

    The main goal of this marketing strategy is to build an emotional connection with the target audience.

    Marketers should as much as possible create inexpensive campaigns to gain audience trust and build long-term business relationships.

    More specifically, the organic marketing strategy focuses primarily on the awareness phase in the company’s sales funnel.

    Why Should You Use Organic Marketing?

    Organic marketing strategies bring customers to your business naturally over time. Instead of directly advertising to your target audience, you can attract them by providing the information they are looking for.

    Thus, there is no fast path to optimal results. It can take months or years to see the results you’re looking for.

    Effective organic marketing creates a permanent source of the traffic to your website. These resources can be pages and blog posts that can be found through search, guest posts, social media updates that link back to your website, and much more.

    Organic Marketing Implementation Strategy

    Organic marketing is a term that refers to low-cost marketing campaigns. Companies can launch this strategy especially if they want to find prospects for long-term business needs.

    However, implementing this marketing method cannot be said to be easy. Without the right implementation strategy, your efforts and that of the company will be in vain.

    Well, here are several organic marketing strategies that you can apply to increase company sales.

    Launch Evergreen Content

    Launching the Wordagents page, one of the organic marketing strategies that you can launch is evergreen content. This type of content is effective because it can be optimized by the company when needed.

    Not only that, but SEO-friendly evergreen content is also useful for long-term marketing purposes. The point is, don’t forget to provide updates on the content regularly if there is a shift in trend.

    Create Value-Driven Content

    The next organic marketing strategy that you can apply is to create value-driven content.

    Well, to create this type of content, you need to understand all the needs and challenges of the audience.

    This is very important because it can provide important information regarding their aspirations regarding the strengths and weaknesses of your content.

    Most importantly, don’t forget to check your needs and challenges regularly.

    Design Mobile-Friendly Content

    If you want to launch an article or video, make sure the format is always suitable for smartphone users or is mobile-friendly, as mentioned by Clutch.

    Well, here are some aspects that you should pay attention to when optimizing content for smartphone screens.

    • Responsive and interactive content design
    • Fast page load speed
    • Bigger buttons
    • Compressed image content
    • Automatic self-filling form
    • Audience location detection system
    • Ability to check out and check in content as a guest

    Maximized Social Media

    Making the most of social media platforms is an organic marketing strategy that you can apply.

    Today, social media is more than just a platform for digital conversation. It is a channel for businesses to increase customer acquisition and engage their followers.

    Therefore, make sure you regularly post content on the company’s official social media. You can also ask your audience to leave comments, answer questions, and reshare content to increase engagement rates.

    In essence, show your interest in customer needs. Guaranteed this way they will engage on the content.

    Advantages of Organic Marketing

    After reading the definition and strategy, it is clear that organic marketing is a profitable method.

    Besides being able to increase audience interest, companies don’t even need to spend a lot of money to launch this strategy.

    Well, really, what are the advantages of organic marketing compared to other marketing methods? The following is an explanation according to Pepagora.

    • effective to increase customer loyalty
    • can increase the number of customer diversification
    • build relationships with audiences efficiently
    • increase content ranking on Google quickly
    • able to increase reviews on the quality of company content

  • Data Science and what is that?

    Data Science in business

    Anything you do in this digital age can be captured as data and later used for something helpful. But, the digital data here is a tricky number if you just see it in the big picture. So, we need to optimize and learn more about the data and how to maximize a chance from the data we have. That’s why Data Science is one of the most popular topics in the technology industry. 

    What is Data Science?

    Data Science is a science that combines some fields of science which are programming, mathematics, and statistics. The goal is to extract knowledge or information from data. Usually, Data Scientists use machine learning algorithms for their work. It is useful in processing text, images, video, audio, etc. to produce artificial intelligence systems. These artificial intelligence systems can be programmed to execute a wide range of activities that would be impossible for the human intellect to complete. Analysts and business users will use the outcomes of the artificial intelligence system’s data processing to build the best approach to solve a problem or achieve a goal.

    Why it’s Important?

    Data science is an important field of technology science because small and large businesses rely heavily on data. If the company can’t process data, the business won’t have the guidelines for an effective and efficient operating strategy to make a profit. Today, companies around the world are increasingly recognizing the importance of data science, artificial intelligence, and machine learning. If a business wants to compete and stay relevant, it must be able to implement data science.

    The Tools

    We’re talking about data science and the other things that can help it like machine learning and artificial intelligence. yes, that’s some of the tools that we can use to process the data because some of the data we cannot process alone with our own brains and hands. some of the tools that we use in Data Science are :

    Machine Learning

    Machine Learning is interdisciplinary and uses techniques from the fields of computer science, statistics, and Artificial Intelligence. The main component of Machine Learning is an algorithm that can learn automatically from experience to improve its performance. The application of the algorithm can be in various fields

    Big Data

    Using Big Data, Data Scientists can help companies predict what products will sell. It help telecom companies to predict when and why customers change carriers and help auto insurance companies understand how well their customers are driving, predict deployment, and so on.

    Data Mining

    It is the application of special algorithms to extract patterns in a data set. Data mining is closely related to Machine Learning. Data Mining is a process that uses Machine Learning algorithms to extract informative patterns stored in data sets.

    Deep Learning

    The new term that is being talked about a lot these days. Deep Learning is the process of applying Deep Neural Network technology. Deep Neural Network is a neural network architecture with multiple hidden layers to solve problems.

    Artificial Intelligence

    Artificial Intelligence is a field of computer science that emphasizes the creation of intelligent machines that work and react like humans. The core of AI is computer programming for certain properties such as knowledge and problem-solving.

    Summary

    Data science now is an important aspect of the business. it can be implemented in various type of business, from a simple transaction business to a large scale business, they need data science to maximize the potential of their business. There is a way to learn data science, and now with a technology that keeps on improving, Data Science will only get better.

  • Let’s Get Acquainted With Cost Per Click (CPC)

    Let’s Get Acquainted With Cost Per Click (CPC)

    Cost per click (CPC) is a paid advertising term regarding the value that advertisers need to pay to publishers for each click they get from an ad.

    Website owners usually use third parties to match these costs with advertisers. One of the commonly used tools is Google Adwords.

    The CPC method will be used when the advertiser has a predetermined budget. Cost per click can also be used as a metric that can determine the success rate and return on investment or ROI of paid advertising.

    Types of Ads that Involve CPC

    Many ad variants such as written, rich-media, or social media ads use CPC as a factor to calculate the total amount that needs to be paid from the digital advertising campaign that is run.

    CPC is an important factor in the following ad types:

    • Text ads
    • Shopping ads
    • Image ads
    • Video ads
    • Twitter promoted tweets
    • Facebook ads
    • Instagram ads
    • LinkedIn ads

    How to Calculate Cost Per Click

    To calculate CPC, you simply divide the cost of your ad by the number of clicks. Well, the formula for calculating the CPC is as follows:

    CPC = total advertising cost: total clicks

    So, if the advertiser pays an ad of 3 million rupiahs for an ad that receives a total number of 500 clicks, then the CPC for that ad is 6 thousand rupiahs.

    How Does CPC Work

    There are two main models in CPC advertising, namely, fixed cost per click (fixed price per click) and cost per click based on bidding (price per click based on bidding).

    In the fixed-rate model, advertisers and publishers have been negotiating with each other about the exact price for each click they get.

    But the most widely used form is the price per click based on bid. The maximum price of a click obtained will be determined by the advertiser. The higher the number of offers and the quality score of the landing page, the higher the chance that the ad will be seen by the audience.

    The average click cost is different for each industry and type of business being run. In addition, the average cost of this click also depends on the competition in the industry. For example, in companies that promote products on insurance or financial services, the price per click will be higher because there is less competition and specificity.

    The way CPC-based advertising works is that every time an ad is seen, the system will start conducting an internal auction and will show ads that have passed quality control and have high enough bids. In addition, our ads will also be seen every time a user enters a keyword that matches the list of keywords that we enter.

    We do not pay when the ad is seen, but only pay when the user clicks on the ad.

    This method is a good way for companies so they can control their advertising budget and can also evaluate the campaigns that are run based on audience reactions.

    How to Optimize Cost Per Click

    Based on the official Oberlo website, there are at least three important things that determine the success of CPC advertising, namely:

    • An ad campaign contains several different ad groups. For example, if you are running an Indonesian independence advertising campaign strategy, then you can create an ad campaign with several ad groups that match the product or service you are advertising.
    • Ad groups will make your advertising campaign strategy run more regularly. So, you can create separate ad groups for each product or service that you promote. You can also experiment with different ads for these different products in the appropriate ad groups.
    • The content or content of the ad must be made attractively so that the audience is attracted to click.

    There are two important things you can do to maximize your CPC, namely:

    Make Attractive Ad Copy

    In creating attractive and effective ad copy, there are three important things that you must think carefully about, namely benefits, features, and inviting the audience to take action.

    You have to maximize these three things properly to increase the CTR ratio or click-through rate. The percentage generated from this CTR will have an impact on the effectiveness of your CPC ads.

    In this case, you can use a solicitation sentence, an active verb, or avoid repeating words to increase the CTR ratio.

    Creating the Right Landing Page

    Another thing you should pay attention to in maximizing CPC is the landing page. The landing page itself is a website page that will appear when an audience opens your ad link.

    You must create a special landing page for your CPC ad campaign to optimize the traffic percentage.

    Some of the elements that you should optimize and consider when creating a landing page are as follows.

    • Headline, make the title as attractive as possible, and also by your ad copy and ad keywords
    • Consistent brand design, create a simple and clean landing page, according to your brand guidelines to instill trust in users.
    • Copy, make a simple and concise copy of your product information.
    • Create a landing page that is easy to use and contains all the information users need so they can get to know your product.
    • In addition, create a call to action button that grabs the attention of the audience.

    Important Terms Related to Cost Per Click

    Maximum Bid

    The maximum bid is the maximum cost you can spend on the cost per click of an ad. The actual cost you spend can be lower than this maximum bid.

    Ad Rank

    The position of your ad compared to other ads is very important. You can judge it through ad rank. This value will determine how your ad will be positioned among competitors.

    Quality Score

    Another term that also has a relationship with cost per click is quality score.

    Google Adwords assesses your ad through a score known as a quality score. This score is determined based on click-through rate, ad keywords, and landing page quality.

    Ad Placement

    The position of your ad will also affect the CPC that you will issue. Different positions will require different costs.

    Usually, a strategic position will cost more. Therefore, you have to make sure your ad position is by the costs incurred.

    Time of Day

    Time of day or time of day is also something that affects the cost per click that your ad needs. This is because the number of website visitors or social media can change according to day and time.

  • Learn More about Cost Per Mille (CPM): Functions, Methods, and Benefits

    Learn More about Cost Per Mille (CPM): Functions, Methods, and Benefits

    Cost Per Mille (CPM) itself is a measure that shows the number of costs that must be incurred by advertisers for every 1,000 impressions that the ad gets.

    If you as an advertiser want to bid or bid to pay up to 30 thousand rupiah CPM, then that means you will pay 30 thousand rupiahs for every 1,000 impressions of the ad or about 30 rupiahs per one impression.

    The CPM model does not guarantee that visitors will click on the ad. So we don’t know if from those 1,000 impressions, whether the ad is actually seen and clicked by the visitor.

    Therefore, the CTR or click-through rate metric is used to measure the success of a CPM-based campaign. The CPM model is often used for campaigns aimed at increasing brand awareness.

    As an advertiser, you can target ads in CPM-based campaigns to reach the desired visitor demographic.

    The way Cost Per Mille (CPM) works is to count impressions, a term in digital marketing to count the number of digital views of content. Impressions, also known as impressions or views, do not count the number of clicks on online ads.

    Regarding the price, the CPM value between one website and another website can be different. Websites with high visitor traffic tend to charge higher CPM rates than websites with low traffic.

    The Function of Cost Per Mille (CPM)

    The following below are the functions of CPM for publishers and advertisers in the world of advertising, namely:

    • CPM will be a measuring tool for advertisers, such as in online advertisements, newspapers, television, radio, and magazines.
    • You can use it to compare the amount of serving costs on various media using the CPM matrix.
    • As a benchmark for calculating the relative costs that come from serving ads on a given media. You can decide on a per-1000 impressions basis.
    • Cost Per Mille is equipped with a bids feature that functions to regulate the performance of your ad.

    HOW TO CALCULATE CPM

    Calculating the cost of a CPM advertising campaign is quite simple. This is also a factor why CPM is commonly used and many publishers like this model.

    You simply multiply the total site impressions by the CPM rate, then divide by 1,000. From there you will get the total bill for CPM fees.

    First of all, know what CPM rate you can get for advertising on a website. For example, you get a tariff of 2 dollars, because this is a rate that is quite commonly used by CPM.

    The second step, see how many pageviews your online ad has posted. For example, the page with your online ad was visited 7,000 times. Multiply this number by 2 dollars to get 14,000.

    In the third step, divide this number 14,000 by a value of 1,000 so that it gets a value of 14. So, the total campaign cost that you have to spend is 14 dollars.

    CPM ADVANTAGES FOR BUSINESS

    At first glance, CPM seems more profitable for publishers than advertisers. This is because the advertiser must still pay the rate even if the website visitor does not click on the ad.

    However, CPM still has a number of advantages and can be beneficial for business owners. Here’s why:

    To Increase Brand Awareness

    As previously mentioned, the CPM model is suitable for increasing brand awareness. For a newly founded business, it is important to introduce it to the public so that the brand is known and builds trust with potential customers.

    Building brand awareness first strategically is a better step than competing for purchases from day one. This is what makes the CPM model ideal for advertisers.

    Reach the Right Audience Easily

    This is also one of the advantages of the CPM model to find out which audience is right for your business. You can try placing CPM ads on two sites with different demographics.

    For example, you place a CPM model ad on a site that is frequently visited in your 30s and a site visit in your 20s. Then you compare the output on the two sites, which one is more profitable.

    From there, you can find out which market segmentation is the right fit for your brand. You can also adjust your next marketing strategy without spending a lot of money on market research.

    Performance is Easy to Measure

    The success of an advertising campaign can be measured using certain metrics that fit the model. CTR is one of the suitable metrics to measure the success of CPM.

    CTR can calculate the percentage of people who clicked on your ad after they saw the impression. For example, 10 clicks out of 100 impressions mean your online ad CTR is 10%.

    Cost Per Mille (CPM) Can Be More Affordable Than CPC and CPA

    The cost per 1,000 impressions can be lower than the cost per click or CPC, but that’s not all. CPM has the potential to lead to more user clicks and actions than other models for the same amount of ad budget.

    For example, you spend 2 dollars for 1,000 impressions, while with the same budget for CPC, you pay for 50 clicks on your online ad. When you reach 50 clicks, your budget is up, your ads stop showing.

  • SEO Tools for Your Keywords Research

    SEO Tools for Your Keywords Research

    To get the right keywords or keywords, you need SEO tools. SEO tools are tools used to get good keywords so that the articles created have the power to win the competition on search engines.

    Keyword tools are also one of the most important supports when you are researching keywords for digital marketing needs.

    Therefore, you must use the best keyword tools in order to beat your competitors.

    Best SEO Tools for Keyword Research

    Ubersuggest

    Ubersuggest is here as a tool that offers complete features, ranging from an overview of domain performance, getting keyword recommendation information, SEO effectiveness reports on each page, backlink data, and even content ideas.

    In addition to all the features offered, Ubersuggest is a tool that has a very friendly and intuitive user interface. Of course, it doesn’t take long to understand how this platform works, even for those of you who are using it for the first time.

    SEMrush

    For SEO specialists, this one keyword tool sounds very familiar. How not, lots of people use SEMrush as a weapon to do keyword research. The proof is, that when you search for keywords on SEMrush, you will be shown 5-10 very specific keywords that were previously used by competitors.

    There are also quite a few features of SEMrush, namely:

    • analyze keyword difficulties and add organic traffic insights
    • get trending keywords every year
    • find long-tail keywords

    Ahrefs

    In addition to SEMrush, you can also use Ahrefs as your weapon in finding the right keywords so that they can be penetrated on the first page of Google.

    This tool provides users with extensive keyword reports, so you can choose the right keywords to use.

    By using Ahrefs, you will know several things, namely:

    • keyword difficulty score (keyword difficulty)
    • 1000+ keyword suggestions
    • click metrics to increase CTR
    • and so forth

    Google Keyword Planner

    The first SEO tool recommended for your choice is Google keyword planner. Google keyword planner is part of Google’s advertising platform and is a service for searching and analyzing keywords to target.

    Until now, the Google keyword planner tool has become a favorite of many people to find the right keywords because the keyword database is always updated, accompanied by competition numbers in search engines. Because of this complete keyword database, it will be easier for you to determine how good the quality of the keywords you will use.

    KWFinder

    KWFinder is a tool that has a more flexible page display and provides a lot of information that will make it easier for users to take advantage of the platform. You can get this information in the KWFinder guide, keyword research guide, learn SEO, and SEOPedia.

    The way KWFinder works is similar to other SEO keyword tools, but in the Mangools section of this platform, you can also find backlink analysis, rank tracking, SERP analysis, and even SEO metrics & insights.

    SpyFu

    SpyFu can be an option for you to analyze the SEO strategies of your competitors.

    By using this keyword tool, you can get the right keywords so that you can reap big profits from these keywords.

    Not only that, but SpyFu also shows you the ranking of how difficult certain keywords are, and the ranking changes from time to time.

    SECcockpit

    This keyword tool is arguably one of the best and unique, and interesting for you to try in keyword research.

    The reason is, that there are built-in features that allow you to get a lot of data on search trends, organic competition, and traffic forecasts.

    Thus, you could say SECockpit is designed for SEO professionals or those who are experts in the SEO field.

    Even beginners can use this keyword tool. Because SECockpit stores various kinds of information that must be known, especially for people who are interested in the field of SEO.

  • AIDA Formula as a Digital Marketing Pillar

    AIDA Formula as a Digital Marketing Pillar

    AIDA formula is a combination of four points, namely Attention or attention, Interest or interest, Desire or desire, and Action or action. If you refer to the previous article about what copywriting is, AIDA is the stage that occurs from the consumer being first interested in a product until the consumer takes an action to purchase the product.

    In some references, it is stated that the inventor of AIDA was a pioneer of advertising and sales from America named E. St. Elmo Lewis. Elmo Lewis explained that there are 3 principles in advertising that must be understood, namely the main mission of advertising is to attract readers so that they see and read then they will be interested, the next step is just to convince so that trust appears and the goal is action. Now, this is what is called a successful ad that generates conversions.

    Other sources reveal that the real AIDA inventor was Frank Hutchinson Dukesmith, not E. St Elmo Lewis, according to Ric Dragon, Frank had discovered the AIDA formula 20 years earlier than Elmo Lewis.

    AIDA Formula can also be used for email marketing, content marketing, and sales-lead-generation campaigns, both Business to Business (B2B) and Business to Customer (B2C) on various media, both offline and online.

    AIDA Formula

    In order to better understand the application of the AIDA formula, we have provided an example of AIDA. Here is the full explanation:

    Attention (Attracting Consumers’ Attention)

    The first formula is AIDA, the goal is to get consumers’ attention about the products you sell. Use the right strategy according to the product you are selling. The way you can do this is by making an interesting title/headline, using an image, video, or opening sentence that makes you curious.

    Reporting to SilverPop research in 2013, humans blink every 4 seconds and we as sellers must be able to take 8 seconds to attract consumers’ attention, which means that in the second blink of an eye we have time.

    Examples of attention in AIDA are as follows:

    • Want to look beautiful without needing to be on every day?

    Interest (Attracting Consumer Interest)

    After you can attract the attention of consumers, the next step is to attract consumer interest by highlighting the benefits of the products being sold. At this Interest stage, you as a seller must be able to highlight the advantages of the product being sold so that consumers have an interest and are interested in buying it.

    There is some data that you can display to increase the interest of potential consumers such as using facts, statistical data, case studies, and reasons for using the products you sell.

    Examples of the application of interest such as:

    • Able to look beautiful in just 30 days.

    Desire (Attract Consumers to Buy)

    The third stage of AIDA is to get them to really want the product you are selling. This desire is similar to interest, but this desire it is already playing with the emotions and logic of potential consumers. The trick is to add the benefits that exist in the product by playing with consumer emotions.

    An example of Desire continued from above with beauty skincare products.

    • luckily, the skincare products we sell all use herbal ingredients and that can be a solution for those of you who are allergic to chemicals.

    Action (Inviting Consumers to Action)

    The final step in AIDA is to take action by inviting consumers to immediately purchase products. Examples of the use of Call to Action such as “Buy Now”, “Order Now”, “Shop Now” and so on.

    If you already understand all the AIDA formulas, you can connect the four sequentially starting from Attention, Interest, Desire, and Action.

    Types of AIDA Marketing

    To correct the shortcomings of the old AIDA formula, several modifications to the AIDA model are proposed that are more complete and detailed. What are the changes? please see below.

    AISDALSLove Model:

    • Awareness 
    • Interest 
    • Search 
    • Desire
    • Action
    • Like/Dislike 
    • Share
    • Love/Hate

    AIDAS Model: 

    • Attention
    • Interest 
    • Desire
    • ActionSatisfaction.

    Modified AIDA Model:

    • Awareness
    • Interest 
    • Conviction 
    • Desire 
    • Action

    Lavidge et al’s Hierarchy of Effects: 

    • Awareness 
    • Knowledge 
    • Liking
    • Preference
    • Conviction 
    • Purchase

    McGuire’s Model: 

    • PresentationAttention 
    • Comprehension 
    • Yielding
    • Retention
    • Behavior

    Thus the discussion about the AIDA formula in marketing for business and the better result, you can combine the AIDA formula with email marketing services.

  • Cloud-Native As a Business Solution

    Cloud-Native As a Business Solution

    From 2010 to 2021, all business sectors have started implementing cloud computing technology systems, so the cloud-native era seems to answer business needs.

    What is Cloud-Native?

    The concept of cloud-native existed before the term itself came into use. In a sense, cloud-native started when public cloud vendors started providing easy and affordable access to elastic instances of computing power. The question then becomes, how can we write applications to take advantage of the flexibility of this new infrastructure, and what business benefits can be achieved as a result?

    Cloud-native methods and technologies have changed a lot over the past ten years, and are still evolving, but the core technical and business goals that cloud-native applications seek to achieve remain the same. This includes:

    • Agility & Productivity: Enables accelerated innovation guided by business metrics.
    • Resilience & Scalability: Targets continuous and relentless availability. Elastic scaling and infinite capacity perception.
    • Optimization & Efficiency: Optimizing infrastructure and human resource costs. Enables freedom between location and provider.

    There’s some truth to that and cloud-native architecture definitely does. However, to succeed with cloud-native, companies must take a more holistic view. Alongside architectural and infrastructure decisions, there are also organizational and process decisions. It has brought us to the ultimate realization

    Cloud-Natives Characteristics

    There are 4 characteristics of cloud-native implementation that can further improve business performance, especially for application and software development.

    The characteristics of cloud natives are:

    • The launcher or launcher in an application must have DevOps. DevOps itself is a software development and application delivery method with a collaborative and integrated approach between development (Dev) and application operations (Ops).
    • Software creation automation to make it easier for business owners to build software.
    • Containers technically.
    • Microservices are services that are independent and have their own services without interfering with other services.

    Talking about cloud-native, the discussion cannot be separated from dev ops and microservices, so the easy language of microservices is to divide applications into small and interconnected services, so that one of the advantages is that there is no dependency on other services and so application development is like in Micro-services Architecture drawing can be done quickly.

  • How to Use Google AdWords and its Benefits

    How to Use Google AdWords and its Benefits

    Google Adwords is a feature used to advertise business products, which will later appear on Google search pages, with certain keywords related to the advertised product.

    For information, actually, Google Adwords changed its name to Google Ads, in 2018. Even so, this rebranding has no effect on how it works and its use.

    The existence of Google Ads is claimed to be able to answer the anxiety felt by business people, especially those who want or have penetrated into the digital world. This feature facilitates the ability of business people to plan digital marketing strategies.

    Business people can set their own ad placements to appear on Google Search, as well as other criteria such as keywords, topics, locations, to language, according to the target market targeted by business people.

    Not only that, the duration of the ad serving and the range of the number of clicks per day, can also be set by business people, according to their marketing budget.

    How to Use Google AdWords

    Once you know what Google AdWords is, you should also understand how to use it. For more details, see the following reviews:

    Create Google Account

    Of course, the first way is to have a Google account first. Do it like making an email in general. However, if you already have a personal account, then you can use it.

    But if you don’t want your inbox to be filled with Google Ads notifications, you can create a new account. After that, just go to Google Ads and choose the Goals that best suit the product.

    Define Reach

    Next, do the registration stage by filling in some data. One of them is by entering the location that will be the sales target. For example, specifically for the local area or to foreign countries.

    Then don’t forget to include your choice of business category, so it will be easier for Google to group your site’s theme with relevant websites. In addition, this will also be useful for determining the target audience.

    Make Ad Copy

    Ad copy is one way to create promotional headlines. However, you shouldn’t do it haphazardly. Because, it will determine whether the sales target is interested in the product or not.

    In this section, only a maximum of 30 characters is provided, while the ad content can be more, which is up to 80 characters. So, here you really have to create a solid, concise, and clear ad copy, and don’t forget the attractive and selling elements.

    Determining the Budget

    Then to be able to use Google AdWords, you also need to determine the required budget, because it is a paid service. You just don’t have to worry about spending too much money, especially if you feel like you’re losing.

    Because payments are only made by the method per click. So if anyone opens the ad it means they are definitely interested and you have to pay for it. However, if no one chooses, then there is no need to spend any money.

    Create Payment Method

    Google provides a wide variety of payment methods. Moreover, the users are people from all over the world. However, for this local area, you can choose to use a credit card or via bank transfer.

    Google Adwords Payment Mechanism

    Regarding the cost of advertising on Google Adwords, there are several payment methods implemented by this feature, including:

    Pay per 1,000 Impressions (Pay per Thousand Impressions)

    Those who advertise on Google Adwords will be charged advertising fees, for every thousand people who see the ad. This method is suitable to be applied to see how much awareness is built from the advertisements that are installed.

    Pay per Click (Pay per Click)

    Advertisers will be charged advertising fees, every time someone clicks on the ad. If the audience only sees the ad, without visiting the advertised product site, it will not be charged anything.

    Cost per Conversion (Pay per Conversion)

    Fees will only be charged when advertising objectives are met. For example, the expected purpose of advertising is for the audience to register for member accounts to purchase products. Thus, the advertiser only pays for each goal accomplished.

    Business people who take advantage of this Google Adwords feature mean that they have taken a step forward in the world of digital business. This feature can increase brand awareness of the sale of advertised products. So, it becomes the right digital marketing strategy.

    Benefits of Google AdWords

    After you know what Google AdWords is, of course, you will be more curious about what are the benefits of Google AdWords for the development of your business. Promotion is one way to increase business. One of the promotional strategies is to advertise on Google AdWords. The following are the benefits that you will get if you advertise on Google AdWords.

    Ease of Targeting Ads

    Google AdWords really frees its users to manage and manage the ads that are created. Where you can target a specific audience who has an interest in the business or product you offer. You can use keywords related to your business and product.

    So if someone types in the keywords you are targeting, your business or product will appear in the search results. In addition to using keywords, you can also target specific audiences by setting demographics such as location, age, language, time of day, and even the device used.

    Traffic will go up faster and targeted

    Google AdWords uses a PPC (Pay Per Click) system to calculate your advertising costs. So later your advertising costs will be converted to your website visitors according to the price per click. For example, you advertise IDR 100,000 per day and the rate per click is IDR 1,000 per click. So that later you will get about 100 clicks per visitor which is calculated from your advertising costs per day.

    Not just ordinary visitors, but also targeted visitors. Where previously you must have set certain demographics and keywords so that your business or product can appear in search results with certain keywords. So your chances of getting new customers will be even greater.

    Website and Business Reputation Will Increase

    In the world of digital marketing, there are also SEO techniques where we will optimize the website by targeting certain keywords. You don’t have to worry about SEO on your website being damaged after using ads from Google. Instead, you will benefit because advertising on Google will also help optimize your website.

    Sales Turnover Increase

    Promoting your business through Google AdWords will certainly increase sales turnover for your business. Because later your business or product will be displayed on the search results page on Google. That way, of course, your chances of getting a lot of visitors will be even greater. The hope is of course that visitors who come can become new customers and buy your product or service.