Author: Sagara Technology

  • 10 Do’s and Don’ts when Surfing the Internet

    10 Do’s and Don’ts when Surfing the Internet

    The Internet has become a basic need for people around the world. We can do a lot of things on the internet, from ordering transportation online, food, buying goods in online stores, and also to work. Although Surfing the Internet is relatively simple, there are many complicated threats out there waiting to be clicked on.

    In order to be safe online, here are the top 10 safety do’s and don’ts that you should always remember.

    What You Should Do

    Limit Personal Information ✅

    By sharing your personal information with the public, you are at risk of compromising your daily routine, location, and many more.

    You have to know that identity theft is real. With more information you put on the net, the chance of getting your identity copied by the cybercriminal is higher.

    A lot of people have been a victim to this. You don’t want to be next.

    Stay away from Fishy Clickbait ✅

    When surfing the internet, notice that a lot of websites showcase pop-up ads that can bait you to click on it. Clicking on clickbait ads is dangerous because it can lead to potential viruses breaching your computer.

    Be more cautious about what you read and click on the internet. Verify the information especially where the links take you, even they look highly interesting.

    Use Anti-virus Software and Update regularly ✅

    This is the most primary safety protocol you should implement on your work and personal computer. There are many choices for this type of software.

    Start from the free app that offers basic security features, and up to maximum security features that require you to pay. Also, make sure to consider malware protection for more secure web browsing.

    Make Strong Passwords ✅

    Passwords play an important role to protect your data online. Whether it be for your personal email, shopping account, social media profiles, you need to make strong passwords.

    Some websites suggest you to include alphanumeric and special character. However, not all websites offer this. Remember, when creating your password you’re protecting your personal information.

    Enable Two-factor Authentication ✅

    “Two Factor Authentication, or 2FA, is an extra layer of protection used to ensure the security of online accounts beyond just a username and password.”

    Authy.com

    With 2FA it will be more difficult for the criminals to access your account, because it require two pieces of evidence to verify the authenticity of the owner. If a website offer this, you should take advantage of it.

    Don’t do This

    Allow Websites to Remember Password and Username ❌

    With the website remember your username and password, it is more efficient since it’s faster and not time consuming. But, it is best to avoid this.

    Anyone that has access to your computer, laptop, or smartphone can just easily logged in to your account since it’s all stored in cookies.

    Download Unknown Software ❌

    When surfing the internet, you may stumbled and be tempted to download the “free” version of software, which is commonly pirated, don’t!.

    Downloading this kind of software from shady or spoofed websites can put your computer and data at risk of infection from a virus or even ransomware.

    Use same Password for Different Websites ❌

    Imagine a house with multiple locks but only having one key to open all rooms. If a burglar gets hold of that single key, all of your rooms can be opened simply.

    This applies to password protection too. Learn to mix it up so the potential scammers won’t take all your account.

    Use One Email for Everything ❌

    Email is essential for signing up on websites. But, what if an online criminal compromises your one email? The email you use for social media, bank account and more?

    Making multiply email would be smart to have a back-up plan, so you can still recover important data.

    Store Personal Card Details on Websites ❌

    If you like to buy things online, it would not be wise to store your card details on websites.

    The more data you store on sites, the greater the chance of identity theft, should a data breach occur. More Here

  • Reason Why Tech-savvy Important for Career

    Reason Why Tech-savvy Important for Career

    Increasingly sophisticated technological advances must be accompanied by tech-savvy abilities. Because firms with tech-savvy capabilities are in high demand, these talents are a must-have for the next generation of workers. Furthermore, all prospective employees expect tech-savvy skills, not only those with an IT education background.

    According to the Oxford dictionary, tech-savvy is good knowledge and understanding of modern technology, especially computers. Even though today’s workers are dominated by Generation X and Millennials, in the next few years, Generation Z will also become workers who are dominated by technology-based ones.

    Why is it important to be tech-savvy?

    It is impossible to overestimate the value of being technologically knowledgeable in today’s highly competitive work environment. For example, having appropriate web abilities is estimated to increase your chances of employment by 25%, leading to a nearly 10% income increase once you start working. If statistics alone aren’t enough to persuade you, consider the following advantages of being tech-savvy:

    Enhances work-life balance. You have the capacity to shift the standard workplace and working hours for yourself if you have the skills to be technologically smart. You can demand flexible work locations and hours with little or no sacrifice in income. You’ll not only be able to better manage your work-life balance, but you’ll also amaze your boss with your ability to go against the grain and still perform better.

    It boosts productivity. Being tech-savvy boosts your productivity and efficiency since you can accomplish more in less time. Instead of taking time out of your hectic schedule to go to a meeting with someone, you can use teleconferencing or even text messages if you can’t get in touch with them. Even shopping, for tech-savvy folks, may be done with a simple click rather than taking long, congested routes. There are no forgotten dates or reminders because everything is stored on the portable devices you carry with you at all times.

    Techniques to Improve Tech-savvy

    As previously stated, if you don’t have any technical abilities, it’s never too late to learn them. Please take a look at these fantastic ideas and put them into practice as soon as possible. Taking action in this area will benefit your future and enhance the number of opportunities available to you.

    Read books on technical subjects

    What better approach is there to learn anything than by reading a professional book? Thousands of books are available online and in bookstores. Choose the one that best meets your requirements.
    Choosing a technical book is simple because you can easily browse reviews and comments for each purchased product. Amazon is the finest place to get technical books; you can get them in paperback or read them online with the kindle option.

    Watching online videos

    If you seek hard enough, you can find practically any form of video tutorial. In this instance, YouTube is your greatest bet, as you can obtain great tutorials for free. If you’re looking for information on a certain topic, start typing relevant keywords and then add “how-to” to the end of your search.
    You can also purchase professionally produced films from Udemy, which has a large selection of instructive digital materials.

    Become a member of a computer club

    If you’re a student, there are a variety of groups that focus on technical skills. For example, if you want to improve your technical skills, you should join a computer club. You can join these organizations even if you are not a student; Google will help you find them.
    Even if the group isn’t a computer club, make sure it deals with technical issues and has tech-savvy people who can teach you things.

    Volunteer with the best and learn from them

    Another option that will help you gain technical abilities is to volunteer. Depending on the type of volunteer project you participate in, you will meet many tech-savvy people. Of course, this will only happen if you select a specific techy group. Speak with those who you believe can assist you in developing the essential abilities, and vow to repay the favour as quickly as possible.

    Request Customized Tutorials

    Here’s a novel way to learn new technical abilities. You may require specific characteristics and information to gain other skills, but you must have them all. You can choose to outsource knowledge if you can’t discover any resources that can supply all the information you require.

    When people ask me how to approach this, I always refer them to Australian Writings, specialising in all types of content demands. Would you please make a list of the things you wish to learn and have them organize it for you? They’ll go to work on your tutorial, and you’ll be able to learn what you need to know even more quickly!

    Follow tech-savvy social media pages and sign up for email newsletters

    This is a great method to stay on top of the latest news and information on the areas you wish to master. The first step is to find websites that can provide you with the necessary information. Subscribing to their e-mail newsletter will ensure that you receive planned e-mails with useful information.
    Examine their social media accounts. Do they have a profile on Facebook, Twitter, or LinkedIn? If that’s the case, keep an eye on them and observe what they’re up to each day.

    Rehearse, Rehearse, Rehearse

    The secret to success is repetition. A lot of knowledge is useless if it isn’t put to good use. It’s all about your ability, not necessarily your knowledge, to be a tech-savvy individual. As soon as you learn something new, put it to the test until you obtain useful results. I’m telling you, becoming tech-savvy isn’t difficult…all you have to do is build up the required momentum to get started.

  • Modern Digital Business Introduction In The World of Data

    Modern Digital Business Introduction In The World of Data

    The exponential increase of data both in the offline and online world leads us into a digital revolution. This includes data processing, transmission, and storage capacity that mark our era as the “Age of data”. Therefore, Modern Digital Business (MDB) has risen as a consequence.

    Today, we are living in the midst of a rapid data transformation in every aspect of our lives. So, Modern Digital Business (MDB) can be an alternative way for businesses to survive by using data in decision-making.

    MDB includes companies that create deeper insights for customers by bringing new products and services that customers need in the market. Moreover, they can use most of their mastery of data to decide most of their actions to beat competitors.

    Also read: Digital Marketing Channels for Business

    In this piece, we will get to know how data shapes the world and what we can learn from that.

    Modern Digital Business (MDB): An Introduction

    Modern Digital Business (MDB) is a digital transformation in business that specifically uses data as an important part to make any decision.

    The term digital transformation itself can mean different things to different companies.

    According to Thoughtworks, learning MDB can be started by knowing five fundamental building blocks that uphold this idea.

    Intelligence and Data-driven Decision Making

    After compiling the whole data to the program, we need to extract that information and visualize it on the computer. This way, we can make a decision based on the compiled information we have collected.

    In addition, machines can replace our work by automatically processing the data. This helps to cut the time and cost needed to get the customer insights.

    Frictionless Operating Model

    Furthermore, by removing the friction of organizational structures and processes, businesses can accelerate the opportunities and respond to the competitive threats out there.

    Platform Strategy

    It means that the enterprises can leverage new digital tools, without losing the advantages of the technologies and processes that came before.

    Experience Design and Product Capability

    Modern Digital Businesses are dedicated to listening to their customers. So, they aren’t just having their own preconceptions about what the customer wants, but really have concrete data about them.

    Engineering Culture and Delivery Mindset

    Finally, collaborating delivery mindsets with engineering culture is important to MDBs. This way, businesses can accelerate their way to reach their goals.

    Why Modern Digital Business?

    Today, we live in a world where a huge abundance of data resides around us. There are email, WiFi, cloud storage, and the large landscape of social media that collect real-time insight every second.

    Each time clicks, enterprises are expected to grab the opportunity to understand how to align data across all sources and platforms. After that, they can analyze those data to inform and transform.

    With the final insights, companies can form the right planning to make well-curated products that customers want.

    By focusing on the customers by using their data to create innovations, anyone can foster their growth and survive this digital age.

  • Page Experience: The Latest Ranking Factors, yet the Most Powerful

    Page Experience: The Latest Ranking Factors, yet the Most Powerful

    One of the first words that Search Engine Optimization (SEO) specialists most likely heard is ranking factors. Moreover, the term “ranking factors” is inseparable from what you want to know: page experience. But what are both of them really?

    Well, be ready to get to know page experience and get a better understanding of SEO!

    Google’s latest ranking factor: page experience

    Did you know how many websites are there today? Yup, there are at least 1.86 billion websites!

    It is approximately one-fourth of the world population. With a large number of websites, it is clear that is not all of them can be in the Search Engine Results Pages (SERPs). Thus, ranking factors help search engines (like Google, Bing, and Yahoo) compiling rankings of those websites. Consequently, users can see websites that best fit their interests on the front page. 

    There are over 200 ranking factors that Google uses in its algorithm. You might want to focus on the most significant SEO ranking factors, such as content quality, backlinks, domain authority, and mobile usability. Recently, in 2021, Google adds another ranking factor to count: page experience. It is combining several existing ranking factors.

    The latest SEO ranking factors = the least important?

    Page experience aims to find out how the user experience when interacting with a site. Below are Core Web Vitals, the main aspects of user experience.

    1. Largest Content Paint (LCP): measures loading performance
    2. First Input Delay (FID): measures interactivity
    3. Cumulative Layout Shifts (CLS): measures visual stability

    Being Google’s latest ranking factor does not mean page experience is the least important. It is indeed the key factor to ranking websites with similar content. When search engines find a lot of similar great content, they might want to reckon the page experience.

    Let’s not argue that valuable content means everything in SEO. Everyone loves content that could answer their search queries appropriately. But if it has poor design and slow page speed, won’t you have an urge to close the tab immediately?

    What to do next?

    If you are confident you have generated quality content on your website, try these steps to improve page experience and stand out on SERPs.

    Say no to intrusive ads

    Have you ever jump to a site where there are a bunch of ads? Or it has nasty pop-ups that are just hard to get rid of? Well, it is obviously not a great page experience.

    Cuptivate design

    The human brain processes image 60,000 times faster than text. In other words, it is much better at processing visuals than text. So, ensure your website is not only easy to use but also unique and alluring. Here are detailed tips to improve user experience design.

    Mobile-friendly

    Nowadays, the majority of people browsing the web use portable devices (tablets and smartphones). Therefore, you need to make sure your design is responsive enough in mobile view.

    Fast website

    Slow websites drive visitors away and prevent them from coming back to your site. Hence, you are supposed to make your site loading faster and avoid this situation.

    So, are you ready to make your page outstanding on search results? Let’s get a higher ranking by improving page experience!

  • The Importance of Big Data in 2021

    The Importance of Big Data in 2021

    Sagara Technology – The importance of big data is clearly no doubt if you’re running a company because big data will help you make decisions for your company. But, the raw one must be processed first by data scientists, analytics, engineer, etc.

    The definition itself is a collection of huge data in volume and growing exponentially with time. Yet the data is so large and complex in a capacity that no traditional data management tools can store it or processing it efficiently.

    Characteristics of big data

    1. Data Volume

    As mention, Big data itself is related to an enormous size. The size of data plays a very crucial role in determining the value out of data. Volume aspect is one characteristic that needs to be considered while dealing with big data solutions.

    2. Data Variety

    Variety refers to various sources and all the structured and unstructured data that has the possibility of getting generated either by humans or by machines. Data in the form of emails, photos, videos, monitoring devices, PDFs, audio, etc. are also being considered in the analysis applications. This variety of unstructured data poses certain issues for storage, mining, and analyzing data.

    3. Velocity

    Data velocity refers to the speed at which data is generated, distributed, and collected. The velocity rate is based on factors such as the number of sensors present on the Internet of Things. The higher the velocity rate, the faster the data can be acquired and processed, the more valuable the data collected will be, and the longer it will retain its value.

    4. Veracity

    Data veracity refers to the quality of data that can be used for analysis. Big data must not just only be large in size but also must have reliability in order to gain value in the analysis. The quality of captured data can vary greatly, affecting the accurate analysis.

    The importance of big data

    The ability to processing Big Data brings in multiple benefits for the company. Companies that use big data effectively is having more advantages over those that don’t because they’re able to make faster and more informed business decisions. Here are the following benefits you get:

    1. Businesses can utilize intelligence while taking decisions
    2. Big Data are being used to read and evaluate consumer responses to improve customer service in the company
    3. Identificate of risk to the product/services in a earlier time
    4. Increasing the efficiency of company operational
    5. Cost saving and time saving

    Big Data technologies can be used for creating a staging area or landing zone for new data before identifying what data should be moved to the data warehouse. In addition, such integration of Big Data technologies and data warehouses helps an organization to offload infrequently accessed data.

  • Is your Website Down? Find out The Problem

    Is your Website Down? Find out The Problem

    You must panic when your website down, don’t panic, take a look at this article.

    What makes your website down

    Find out the cause of the website down and immediately make repairs. Especially, if it is used for business purposes. Your credibility as a business person becomes in doubt and your sales performance may decline. However, how to deal with websitedown? Calm. In this article, we will discuss the causes of the website server down. Listen, yes, the explanation!.

    1. Bad hosting server provider

    One of the causes of a website down is that your hosting service does not provide optimal performance.

    the server must be able to work non-stop so that the website continues to be online 24 hours. However, sometimes problems arise that cause the website server to go down. It could be due to the quality of the server, the technology used, to less than optimal maintenance.

    Ideally, a hosting service provider is able to provide an uptime guarantee of up to 99.99%.

    What does this high uptime mean? The server used will always be online and in the event of a downtime only for 5 minutes within a year. So, due to down constraints it doesn’t happen often

    2. Hacker attack

    Hacker is someone who intentionally enters or takes over the system and even shuts down your system services. Attacks from hackers are very common on systems that have a low level of security so they are easy to hack. There are many hacker attacks that can disrupt websites such as malware, XSS, SQL Injection and DDoS.

    This may be due to your negligence for the password or also forgetting to log out of the application or website that is accessed. Make sure you clear history and cache when logging in to your website system in a public place. Immediately work with Elitery as your business IT partner in your business managed network or managed cloud. So you don’t have to worry about any hacker threats anymore.

    3. DDoS (Distributed Denial of Service) attacks

    Attacks to thwart or disrupt websites are usually carried out by DoS. Denial of Service or DoS attacks overload the server with too many requests to the website, causing the website to freeze or become unresponsive. If your website is linked to a server that is attacked, then your website will experience down.

    4. Bad Code

    One bad or incorrect code can crash a single page or wipe an entire website. That’s why it takes foresight to scan the code in the structure of your website. Coders should get into the habit of asking other people to help double-check their work for errors.

    5. Power outage

    Power outages or power outages are also the cause of website downs. Because, when the data center experiences disruption and the server dies, of course your website will also experience the impact. However, outage problems can occur unexpectedly. As happened in major e-commerce in Indonesia, tokopedia, jd.id, and Bukalapak. According to news circulating, power outage is the reason why the service cannot be accessed for a while.

    6. Natural disasters

    Natural disasters are disasters that occur without us being able to predict beforehand, one of which is natural disasters. With the inability to predict the occurrence of natural disasters, preparing a recovery plan is the best thing that can be done. You can carry out a disaster recovery plan, commonly known as a Disaster Recovery Plan (DRP) for a service provider. Elitery as an IT company has provided a Disaster Recovery as a Service solution so that it is able to minimize risks when a disaster occurs and the business continues to run well.

  • Introducing Content Management System (CMS)

    Introducing Content Management System (CMS)

    A content management system (CMS) allows people to generate, manage, and edit website content without requiring specialist technical skills. CMS is a technology that allows you to create a website without writing all of the code from scratch (or even know how to code at all).

    Rather than designing your own system for making web pages, storing photos, and other activities, the content management system takes care of it all for you, allowing you to concentrate on the more forward-facing aspects of your website.

    The following are the basic features of a CMS:

    • Content creation (allows users to easily create and format content)
    • Content storage (stores content in one place, in a consistent fashion)
    • Workflow management (assigns privileges and responsibilities based on roles such as authors, editors and admins)
    • Publishing (organizes and pushes content live)

    Benefit of Content Management System

    The collaborative nature of a CMS is a significant benefit. Users can log in and contribute, schedule, or edit content before it is published. A CMS can access from anywhere by any number of users because the interface is usually browser-based.

    The second main benefit of a CMS is that it enables non-technical persons unfamiliar with programming languages to generate and manage their own web content. A common content management platform’s WYSIWYG editors allow users to submit the text and upload photos without knowing HTML or CSS.

    When a firm employs a content management system (CMS) to publish its pages, it lowers the need for front-end developers to update the website, making it faster and easier to add new content.

    Why Use CMS?

    There are several reasons you should know before deciding to use a CMS. Not only is the installation process straightforward, but it is also effortless to use. If you’ve used WordPress before, you won’t have any trouble customizing, using, and developing a CMS according to your needs.

    Efficiency

    Not many entrepreneurs have the time to build a website from scratch. If you have a business, don’t have enough time to create a website, but want to have a website for your business, a CMS is a right choice to be your tool for success over the internet.

    It doesn’t matter even if the fees you allocate are small. In fact, you can use those fees to pay someone to work on website content only.

    Convenience and Fast

    Don’t understand programming? No problem! If you have never studied programming, CMS is the right choice for you to learn. CMS offers a lot of convenience from the installation process to the process of maintaining and updating content.

    CMS will also be beneficial if you need a website in an urgent condition. With just a few clicks, you can display web pages and enter content.

    Easy Content Separation

    Although the installation process is simple, the features are complete. In fact, you can manage many things through the CMS on the admin page, which is one package with the CMS installation. Want to add another feature? It is possible and easy to do by adding it via the plugin installation feature provided.

    Added Functions

    Managing additional features and the CMS can also dissect the source code and adapted it to the website’s needs. Those who are already familiar with programming will definitely like the custom source code feature because it can be very flexible in adjusting settings according to your wishes and needs.

    It should reminder that before changing the source code of the CMS template, you need to make sure you have backup data. At least do the editing process using only a copy of the data.

    Can Add Multiple Users

    Building a business that is done by several people definitely also requires multiple accounts to manage the website and create content. CMS gives you the freedom to add any number of users needed. One access right is provided, but there are also several types of access rights of each type. So everyone who manages the business can enter content on the company’s website according to their respective roles.

    Facilitate the Maintenance Process

    Inevitably, massive changes to the website are bound to happen. Without using a CMS, it would be challenging and full of risks. Especially those dealing with thousands of data and changing them one by one.

    When you use a CMS, almost all of the website structure is the same and is focused on one part only, so that if there is a site update, it will not break the existing site. You also don’t need to update one by one, and the CMS will do that automatically.

    Easy to change the design

    Another convenience is when you want to change the appearance of the website. You need to upload a template that has been made locally or download a paid template that is currently widely available on the internet. Then uploaded on the admin page. In fact, sometimes, some CMS already provide built-in templates, so you don’t have to find the template you like yourself.

    Other Benefits of Using a CMS for Your Website
    Using a CMS for a website can be a huge investment for business development, especially if the business you currently have wants to be developed through online marketing. As we discussed earlier, Indonesia is currently among the top five countries with the most internet users.

    CMS provides simplicity but with powerful capabilities that you can use to maximize display to content.

    If you are one of those people who care about SEO, some plugins run on a special CMS to optimize the SEO of your website content. If it goes well, this SEO will place your content at the top of the search engine rankings.

    Example of Content Management System

    WordPress

    As mentioned earlier, one example of a popular CMS is WordPress. Today, there are many websites developed with WordPress for blogging. WordPress itself has flexible and user-friendly features, making it easier for users to install and use it.

    In particular, WordPress has a feature that can support uploading images to a website easily. WordPress makes it easy for anyone to create content and define what content you want to display without needing to master HTML

    Joomla

    Joomla is an open and free content management system for developing content websites. In general, Joomla is built with a model-view-controller website application framework that can be used independently of the CMS.

    Joomla is often considered a flexible CMS. This is because developers can use Joomla even further with the Joomla framework.

    MODX

    MODX is a content management system first released in 2005 by Ryan Thrash, Raymond Irving, and Jason Coward. With the MODX manager, you can access a collection of built-in packages that many developers generally need to work on and develop websites. To operate MODX, it is recommended to have basic knowledge of PHP or HTML.

  • API: Application Programming Interface

    API: Application Programming Interface

    Creating an application programming interface is a difficult and time-consuming task. But what if developers had access to those fundamental parts and didn’t have to start from the beginning? The API’s role in facilitating application development is this.

    APIs are acronyms for application programming interfaces

    API stands for Application Programming Interface, and it is an interface that connects one application to another, either on the same platform or across platforms.

    This innovation enables developers to create applications that are based on current ones. APIs, in other words, assist developers in developing apps faster and more efficiently.

    Types of APIs

    APIs are classified into four categories based on their access rights:

    1. Access to a private API
      The term “private API” refers to a programming interface that is not available to the general public. This kind was designed to fulfill the needs of internal application development in general. This type serves as a front-end interface for accessing data and application functions on the back end.
    2. API that is open to the public
      A public API, often known as an open API, is a programming interface that is available to the whole public. To construct their own apps more quickly, developers can use public APIs to gain access to the programming system behind an application or web service.
    3. API collaborators
      Partner API stands for application programming interface, and it is a form of interface that can be used by select parties that have been designated as business partners by the application or web service’s owner. This kind is not open to the public and requires specific credentials to view.

    The API’s Functions

    The fundamental purpose of the Application Programming Interface is to act as a link between client-side (client-side) and server-side (server-side) programs (server-side).

    1. API for Application Access
      When you use an application to obtain information, the program will use relevant service data. When you order a movie ticket through an app like Tiket or Traveloka, for example, the app will obtain data from the associated theater server.
    2. Make a request to the server using the API
      The request will be forwarded to the server after the program successfully reaches the API. As a result, booking apps like Tiket and Traveloka get data from the cinema servers rather than their own.
    3. he Server Handles Requests
      The server will look for the desired data after receiving and translating the request. Once the data is located, the server will return information to the API, such as showtimes, seat availability, ticket prices, and so on, for the application to use.
    4. Forwarding API Responses to Applications
      After the API has received the data, the information must be passed on to the user application. Well, ticketing apps like Traveloka and Tiket have partnered with a variety of theatres, so you can access information from multiple venues in one app.
  • What is Email Marketing and How to do it?

    What is Email Marketing and How to do it?

    Email marketing is a strategy that many companies use to do marketing. So, do you know what email marketing is and how do you implement it?

    In shorts, this strategy means using email as a marketing medium. However, please note that this is different from other types of marketing.

    What is Email Marketing?

    “Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.”

    Mailchimp

    Advantages of Email Marketing

    Compared to other marketing methods, Email Marketing is a bit more traditional. This type of marketing is different from social media marketing which can make people directly comment on a given product.

    Email marketing can help build a relationship with the audience while also driving traffic to blog, social media, or anywhere else you’d like people to visit. You can even segment the emails and target users by demographic so you’re only sending people the messages they want to see most.

    Later, if the customer is loyal, they will not only read emails sent about a product. They will also be patiently waiting for an email from the company to arrive regarding the latest product.

    The last thing that makes this methods important is the low cost.

    Strategies

    To take advantage of email marketing, you need some special strategies. Email is different from social media platforms, so it requires a different approach.

    1. Set your Sales Target

    First of all, do a research in the industry you are in to determine the average successful sale from email. Use this average as a benchmark to set your sales target. You also need accurate email usage data in order to set realistic targets.

    2. Get to Know your Customer

    Just like other types of marketing, the next strategy is to know your customers. Find out the persona of the customers and understand their preferences.

    After that, you can start to make a customer-friendly email content.

    3. Group the Users

    If you already know your customer personas and sales targets, it’s time to group users or customers into specific lists. You can group them based on interests, age, location of residence, and so on.

    They will receive a special email about the latest product, which has been adjusted to the profile of the group.

    4. Determine what’s your Campaign

    Before you start sending emails, first determine the type of campaign you want to run. This campaign relates to the subscriber profile of the email list that you have grouped.

    Make sure your campaign is in accordance with the profile of the customer you are targeting. Don’t forget, also set a schedule to send the right email for your customers.

    Tell your subscribers from the start what emails to send and how often they will receive them.

    This aims to build trust and so that they always remember your brand.

    5. Evaluate and Measure Results

    Measure the results of email marketing that has been run. After implementing the various strategies that have been mentioned above, the measure of success must be immediately established.

    You can use KPI (Key Performance Indicators) to help you to track and measure successor or using the A/B testing method. More Here

    
    
  • What do You Need to Know about Social Media Marketing?

    What do You Need to Know about Social Media Marketing?

    “Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business.”

    digitalmarketing.org

    What is Social Media Marketing?

    In simple, social media marketing is a marketing process that is carried out through social media. Usually the social media used is Facebook, Instagram, or Twitter.

    Social media marketing is all about connecting with your audience or customers and helping them understand your brand better. It is incredibly beneficial to your business growth. 

    Just like the in the offline world, social media marketing success largely depends on your ability to find and make your target audience happy so that they like your brand and share your stories with others.

    Why Is It Important?

    A research in January 2021 said that, the user of social media reached 4.2 billion or grew by 13.2% compared to the same period the previous year. If broken down, an average of more than 1.3 million new users on social media every day since 2020.

    When it comes to enhancing your brand’s overall visibility, there is no subset of marketing that is shifting faster than social media. Every business or professional can benefit from understanding social media’s importance when it comes to reaching their audience and strengthening their brand.

    5-Step plan to Develop your Social Media Marketing Strategy

    1. Target and Attract your Consumer

    When it comes to the importance of social media, there are so many different purposes – it’s up to you to define how you want to use it!

    Social media is important because it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to the audience more appropriately.

    For example, how you communicate with a teenager online isn’t the same voice you would use with the older generation. You are in control of reaching your marketing targets with more ease than ever!

    2. Decide the Platform You Want to use

    Second, decide on which platform that is the best to represent your product. Each platform has its own pattern and characteristics as to how they interact with content.

    Here are some tips to select the right social media platform:

    • Consider audience demographics
    • Align on your business goals

    3. Create Engaging Content

    With interesting content, people will engage to buy or use the products that are being marketed. To create interesting content, of course you have to do research first.

    Content is whatever you post: a tweet, a Facebook status update a photo of product on Instagram, a blog post on LinkedIn, and so on. You need to custom-tailor your content to each platform and keep it relevant to your audience. 

    4. Know when to Post

    You can set the right time to market your products, by seeing what time people are most active on social media.

    For example, upload your content when it’s break time or after work hours. At that time, people were usually active on social media. Don’t upload when it’s 9pm or above. At that time, it’s possible that people are already asleep so they can’t immediately see your content.

    5. Evaluate

    Each platform will present accurate data about the success in the marketing process. This data can be used as learning material for a better social media marketing plan in the future.

    Besides audience engagement and sharing, there are other factors that can be used to measure the success of social media marketing. These include followers growth, the number of people who view the content, and how many people re-upload the content created.

    From the evaluation you conducted, study your audience’s patterns to try out several strategies until you find the one that fits best. More Here