Sagara Asia Blog

Category: Bisnis Online

Easy Copywriting Formula for Your Business (Psst, Just 3 Steps!)

Creating killer copywriting for business is hard. But killer copywriting obey one formula: PAS. You can learn to make great copywriting by practicing this formula.

Why is it important? Well, copywriting takes a huge role in digital marketing. Copywriting is a way that is able to persuade the readers to take actions you (your business) want. For example, buy a product, use a service, subscribe to a newsletter, and so forth.

Someone who works in this field is called a copywriter.

What is the copywriting formula?

As I stated earlier, the timeless copywriting formula is PAS. PAS stands for Problem, Agitation, Solution.

Problem

Knowing the problem is the first thing of solving anything. When doing copywriting, you need to layout the problem faced by your readers. By doing so, you let them know that your business is aware of what they have been through.

It will be easier to get to know products or services from a business that knows you, won’t it?

For example:
“Want to be fluent in Spanish but you don’t know where to take lessons?”

Agitation

The next formula is agitation. After realizing the problem, now it is time to stir things up. This part is kind of tricky because you need to make the problem more painful and the readers more emotional, yet you also do not want them to be discouraged.

Show them that there is a way out.

For example:
“No tutoring near your house? Or having trouble choosing which is the best?”

Read More — 3 Reasons Why You Need Content Writing

Solution

The last part is the solution. After laying out the problem and agitating it, introduce the solution. This is the time for you to show your products or services.

For example:
“Don’t worry, you can learn from home now! SPANISH FRIENDS has helped 100 people speak Spanish fluently. Check out their testimonials here!”

Here is the example of copywriting as a whole using the PAS Formula:

“Want to be fluent in Spanish but you don’t know where to take lessons?
No tutoring near your house? Or having trouble choosing which is the best?
Don’t worry, you can learn from home now! SPANISH FRIENDS has helped 100 people speak Spanish fluently. Check out their testimonials here!”

Below is another example as you can see on the current homepage of Sagara Technology.

Application of copywriting formula on Sagara’s current homepage

Go Big with Sagara — Problems
Plan, build, grow digital products. continuously delivering impact — Agitation
Consult now — Solution

That’s all the copywriting formula for your business and the examples. Now it is your turn to try this formula!

October 18, 2021
AI in Human Resource: New Trends in Job Recruitment

Ever wonder that artificial intelligence is the future? Well, everyone has the same goal. Many companies apply this technology to help workers finish their tasks. One of the unexpected jobs that can utilize AI is Human Resources.

Artificial Intelligence allows computers to learn, make and recommend actions using data. This means human resources can apply this technology to streamline processes and increase efficiency. Although, it is quite challenging to keep up the pace with technological change at work.

Benefits of Using AI

Human resources that implement this technology is one of Digital Talent too. Recruiters adapt to technology and use it to help them finish their tasks to make the recruiting process more efficient. And eventually, AI technology is reshaping the industry.

Thanks to the flexibility of AI, it can be implemented in many human resource processes. It becomes widely accepted in the various functions of human resource tasks. For example, big companies like Nestlé create a game that helps the recruitment process and it uses AI. This method is very unique, it brings new and fun experiences for both applicants and recruiters.

Another human resource task that can benefit from AI is data collection. Recruiters face a lot of curriculum vitae and it is exhausting to read all of them and find the right candidates. With the help from AI, this selection process became efficient and the recruiters can focus on other tasks.

Human Resources Challenge in adapting AI

This AI in human resources becomes a new trend as more companies rush to integrate AI into their business. Human Resources Professional needs to understand the challenges that may occur from these trends.

One of the biggest concerns why people are not using AI is because of its security and privacy. The main focus here is to make AI safe and secure to use. In the end, human resources professional has to stay on top of technology as the trends go on.

October 14, 2021
Social Media Impact in Marketing Strategy

The rapid growth of social media makes it one of the best channels for marketing. Almost 57 percent of the total population uses it in many ways. Whether using it to connect with family and friends, post a picture, or share funny content.

Nowadays social media is not just about connecting with people. It slowly changed into one of the marketing channels with a huge amount of audience. With the right product and the right target audience, every business can generate money.

Using a Social Platform as a marketing channel can be called Social Media Marketing (SMM). It means businesses, whether it is a small business or big company, use this platform to connect with the targeted audience to increase sales, drive traffics, and build their brands.

Major platforms like Facebook, Instagram, TikTok, and Snapchat provide insight that is very useful for SMM. This feature is also useful if you have personal brands. With this insight, you can improve any aspect of your SMM strategy and build a bigger brand.

The Impact of Social Media in Marketing

Businesses use many ways to do marketing, from brochures, billboards, and with the help of the internet, using websites. SMM is not much different, the first step to do marketing is to create and increase brand awareness. With an online presence on websites and social platforms, people can search for a product and find your business easily.

The best thing about SMM is that you can interact with your audience. Unlike websites that can’t connect with the audience in real-time, with Social Media, you can comment, chat or share with your audience in real-time. This can be beneficial for the company to increase its brand awareness and gain the trust of the audience.

Marketing Strategy can be measured with SMM too! using analytics tools provided by social platforms. This means businesses can promote their product or service in different ways, and see the result of each promotion. It gives the marketer measurement based on data to perceive the audience’s behavior.

Other great things for business are that some Social Media are connected to one another, like Facebook, Instagram, and Whatsapp. Marketing Strategy and Implementation can be done in one app, but the ads can be seen in both apps.

Social Platform like Facebook is very complete in marketing features. It gives management tools for the marketer to set their marketing strategy across platforms. And the best thing is you can access these features free!

So how about you? Is your business is using SMM? or you want to build one?

October 11, 2021
Why Bounce Rate is Important in Digital Business?
Ever wonder why your website has so many views but not generating any conversions? Well, there are plenty of reasons why this is happening. For starters, you can measure user page visits using bounce rate. It is an indicator that shows the percentage of single-page visits in which a user leaves your website from the landing page without browsing any page.

From that definition, we can see that a landing page is a crucial part of a website. To make visitors stay on your website, it needs to be interactive, easy to navigate, and a strong CTAs. It is only a basic strategy, but very powerful if you improve it.

Factors that affecting Bounce Rate

To generate conversion on your website, Bounce Rate is one of the indicators to look at. It shows how the visitors feel and interact with your website. And you need to consider a change on these factors:
- Slow Websites
- Misleading Description
- Irrelevant and Low Quality Content
- Bad Link from other sites
- No custom Error 404 Page
- Weak CTAs
- Not offering cross-device view
The mentioned factors play a big part in website success if you’re looking for a conversion. You need to understand that having a high bounce rate is not necessarily a bad thing. If your website is a single-page session or content, then it is perfectly normal.

Read more — How to Improve Website Speed

So How it is important for Digital Business

If your business uses a website to sell a product or maybe offer a specific service like plumbing, keeping visitors on your website is the key to success. Why? Because a business like this is looking for conversions, and if the bounce rate is high, the chance for conversion is low.

Visitors are likely to stay if we give a comfortable experience in navigating a website. It also needs to have relevant information that the searcher is looking for. Using the searcher language is increasing the chance for the website to be viewable.

Well, bounce rate might be important, but never forget other SEO indicators. Applying White Hat SEO is the key to making your website visible and reaching the top of the search engines. And finally, keep testing and improving the website to make the viewers stay and make conversions for the business.
October 5, 2021
Digital Marketer: Definition And Skills Needed

Digitalization affects almost every aspect of human life, including marketing. Either selling goods or services, digitalization helps to gain leads (the potential customer that responded to a campaign) and generate conversion, the point at which the leads perform the desired action.

The rapid growth of technology forces marketing to be more creative and flexible. In this era, most of the target leads are on the internet. Hence, it is a promising idea for businesses to use digital marketing.

People who work in digital marketing is called digital marketer. They are responsible for building brand awareness of a product. They promote products and communicate with customers through many media, such as websites, social media, and emails. But what exactly does someone need to master as a digital marketer?

Well, here are several things to take into account.

Good analytical skill

As a digital marketer, you need to understand how to analyze data before doing any particular marketing strategy. First, you need to analyze several things, like who the target lead is, what digital marketing strategy to execute, and what media that suitable to achieve the goals.

Communication skills

Marketing is more about people than the product. That’s why communication is vital. You need to have good communication skills even before executing any marketing strategy. For example, when you deliver the idea to your team or clients. Good communication skills help you convince them that your idea is worth trying.

Project management skills

Like doing business in general, digital marketing strategy involves many people. For example, you need to collaborate with a web developer, UX designer, and others in doing website marketing. Without project management skills, the coordination between you and others might not be so well, and in the end, it will affect the outcome.

Creative thinking skills

This field changes so fast. Therefore, it is necessary to be creative. You are likely to be left behind if you choose to sit around your comfort zone.

Technical skills

Last but not least: technical skills. For example, copywriting, content writing, email marketing, social media, and search engine optimization (SEO). You might want to learn data analysis tools like Excel or SQL too.

Fortunately, all the information you need is at your fingertips. Choose one and stick with it because you don’t have to be adept at everything—yet it is a valuable asset to have general knowledge of them.

October 4, 2021
What SEO Specialist Do and How to Become one

One of the most wanted digital talents right now is SEO Specialists. Nowadays every company uses websites to make an online presence and tries to make it on top of search engines. But unfortunately, many companies still lacking digital talents that can help boost their websites to get more traffic.

Thankfully, you can find a lot of online courses to practice and hone a skill in SEO. To practice your skills, many websites provide free SEO analysis and try to optimize your own blog. And don’t forget to always follow the rule of SEO and avoiding Black Hat SEO Practices.

Daily Work as SEO Specialists

So now we know how to learn these skills and the goals, so what is actually SEO Specialist do? To answer this question, we need to understand that this work on organic search. It means that as SEO Specialists we need to understand what the searcher is searching and how they type on the search query.

An SEO specialist tests, analyzes, and changes a website to make it optimized for search engines like Google or Bing. They perform optimization across website to ensure search results are relevant, make a great user experience, generate traffics, and make the website ranks high.

Search engine optimization is a keyword game. By understanding what the searcher wants and leveraging SEO tools, an SEO specialist can boost page visibility on Google. This means making benefits for any company.

To create a good SEO strategy, SEO Specialist need to optimizing copy and landing pages. A lot of content is great for ranking as long as it is relevant to the searcher and overall websites. A landing page also plays a huge part to make searchers stay on the website and make them do what you want (Buy, Subscribe, Sign Up). So the website needs to be relevant, fast, easy to navigate, and interactive.

Often, SEO is used to raise brand awareness and recognition of the company. So then it not only using tactics for direct and immediate impact on sales but also focus on building a brand that is very useful in a long-term strategy.

October 3, 2021
Personal Branding is the Future of Branding Strategy

Personal Branding is more important than ever. Many reputable speakers, motivators, and even business owners use this method to help their branding. And with the rise of social media, opens many opportunities for everyone.

Although that it is not anything new, it is definitely something very important, especially in the digital era. To help us better understand, Personal Branding is a process of conscious and intentional efforts to create and influence public perception of an individual by positioning them as an authority. It will attract countless benefits if this process is working well.

A small reminder before building a personal brand is that this process can be daunting. Not to mention that you can lose yourself in the process if you don’t know where to start. Not many people succeeded because the goal is to present an engaging, unique, and inviting personal brand.

Personal Branding on Social Media

Everyone has social media account whether it is Facebook, Twitter, Instagram, or anything. When it comes to social media, everyone consumes the same things, content. Almost every content you could possibly imagine is available on social media today.

Those people who share great content about their expertise or something they are passionate about are a product of Personal Branding. They get through a long process of building unique traits to influence the public. That’s why we all see some people always show up on certain things and got many likes or shares.

The more impact you create on my personal brand, the more people will know and remember you. With the help of social media, this can turn into a branding strategy. Most of us will skip videos created by companies right? Because people now evolving and classic branding strategies might not work anymore.

It open opportunity for people to grow their personal branding on social media, and make money. Nowadays people trust honest reviews created by individuals, not ads created by companies. Digital Talent like Endorsement, Affiliate Marketing, and Review Channel on social media uses personal branding and create a future in branding strategies.

October 1, 2021
How Facebook Transform Social Media into Business

Facebook was founded in 2004 by Mark Zuckerberg, and over the past year, it became the world’s largest social channel. It has grown so huge that it was able to purchase Instagram in 2012 and WhatsApp in 2014.

In order to expand its empire in Social Media, Mark Zuckerberg spend almost $21 Billion dollars. It’s a hefty bill, but looking at it now, that purchase is worth it. With over 4 billion monthly users in Facebook, Instagram and WhatsApp combined, Mark, can bring these billions of users into one big pool.

The Idea of Integrated Messaging

It all started with the idea to make these social media work simultaneously, especially in the messaging part. Mark Zuckerberg wanted to deliver a streamlined messaging experience to billions of users. It allows users to interact with family or friends even if they don’t use the same apps.

Imagine if that features really happened, it must have been weird. Users might have trouble differentiating Instagram DM’s and WhatsApp if they become integrated with Facebook’s massaging service. Not to mention, different behavior in each Social Media.

Now let’s take a look at Facebook Messenger, the user is likely to use this platform to talk to family or friends, and it is similar to WhatsApp. But Instagram messaging on the other hand is quite different. Instagram Users are mostly comprised of young people to share content.

Looking at it from Business Perspective, imagine life would be easier for marketers when cross-platform integrations happen. Even a small business owner can take benefits from this by taking branding to a whole new level, and they can add their phone number to make an appointment with a client.

Facebook, Instagram and WhatsApp as Business Platform

The Idea of a cross-platform messaging service might be sound too drastic, but Facebook is very serious about making it a Business Platform. A series of features had been rolled out, and it aims for businesses better connect with customers across platforms.

The Company said that it wants its family apps to be the best place for business. To support online business, Facebook added a new WhatsApp click-to-chat button tool on Instagram, so the customers can interact with the shop. Another big thing to help business owners is a price quote request and a buy option, and available on Messenger, DM’s, and WhatsApp.

Facebook now is more business than social media as it is more focused on Advertising. It is generating almost 98% of The Company’s income. The way they do this is by Target Matching and Targeted Advertising.

The core business is matching user content and turning it into data and collecting user profiles. And from there, Facebook can offer advertisers a place for their ads that matches the targeted audience.

September 25, 2021
How IT Outsourcing helps Business Digitalization

To level up business practice, having a great IT infrastructure is important. The aim is to make the business processes more efficient and deliver outcomes effectively. Some company has the resources and capability to build one, while others find it very challenging. And this is where IT outsourcing came in handy.

In reality, access to IT skills and resources does not equally exist in every country. And the best way to tackle this challenge is by using IT outsourcing. It means the company uses external service providers to handle information technology functions.

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As companies rely more on technology to conduct business processes, IT outsourcing became popular. It gives enterprise access to better skills, price to quality ratio, ease of upscaling, and reduces expenses. Rent third-party data storage is also popular, it offers a cheaper price than having and maintaining one.

Most often, companies also downsize staff in order to reduce expenses, especially when they don’t have the skills needed. To get the necessary skill, using outsourcing is a better option. This is often due to cheaper labor with necessary skills and cheaper infrastructure. Not to mention, advantageous in the tax system.

Another advantage of using IT outsourcing is that the company can delegate some business processes. This will make in-house employees focus more on meaningful tasks in accordance with their skills. for example, having a business automation process.

But the world is not always sunshine and rainbows. While using IT outsourcing seems to have many advantages, it also comes with some drawbacks. There is 4 common disadvantage that the enterprise felt.

The first one is the time difference that can hamper the communication flows between your company and outsourcing partners. Secondly, different work habits as a result of the cultural environment. this needs some time to get used to. Another drawback is long distance, which means more expensive business trips. The last one is a language difference, but this is not a problem when the company and outsourcing use the same language.

September 23, 2021
What is Digital Talent and How to Be One of Them?

A list of what you—an aspiring digital talent—and your organization needs to do.

One of the words you might hear the most in this fast era is “digital”, isn’t it? Nowadays, Almost all aspects of life are exposed to technology. Day after day, people are trying to figure out new technology and develop the most suitable digital environment. As a country having a demographic bonus in 2045, is this an opportunity or threat for Indonesia?

Well, it certainly can be both. That can be a big opportunity since the country has a productive age population more than the non-productive population. But it can turn out to be a threat if people do not get a decent education or do not bother to learn the skill needed to be a digital talent. Here is why.

Definition of digital talent

If you know someone who is a digital marketer, web developer, or UX designer, they are some examples of digital talent. Digital talent is someone who has the technological skills to make things easier. However, technical skill alone is not enough.

Digital talent needs to have business acumen as well as hard skills. They need to understand the reasons behind the actions, not just know how to use technology. For example, when a UX writer works on a certain project, they should understand who the target user is and how this project will enhance user experience while UX writers work to make some profits.

Why digital talent is crucial for business?

Let’s look at Indonesia, one of the developing countries which have great potential. Indonesia is the world’s fourth-largest country by population. The labor force in this country is projected to reach over 200 million by 2045.

Furthermore, many digital businesses have sprung up in Indonesia. It undoubtedly boosts the economy by absorbing a huge labor force for the business and afterward, increasing economic growth.

Digitalization is a game-changer for production systems. Talking about the digital economy means talking about new business and job opportunities, expanding markets, and providing more efficient services. At the same time, the digital economy also means developing a circular economic system, which is expected to play a role in the creation of environmental sustainability.

Nonetheless, what if the high demand for digital talent does not meet the supply?

Today, many countries all over the world are facing a short supply of digital demand. In 2018, Deloitte reported that only 12% of leaders believe UK school leavers and graduates have the right digital skills. This is still a task to be done since almost 70% of UK leaders in 2020 believe their organization currently has a digital skill gap, as marked by Microsoft. Meanwhile, the Minister of Communication and Information (Menkominfo) reported that Indonesia demands 600.000 digital talent to overcome the digital gap.

With a huge amount of labor force in the future, what can they do if they do not have the quality for digital talent? The answer is, it is most likely to increase unemployment and in the end, hurt the economy.

How to be a better digital talent

Of course, you need to sharpen your hard skills. You can start by enrolling in courses, starting your side projects, and discussing with someone more adept to get feedback.

After all, it is not the only case.

Adaptive

Mastering soft skill is also significant for digital talent. As CapGemini reported in 2017, the talent gap in soft skills is 8% wider than hard skills. Thus, improving soft skills is also crucial.

One thing you should never forget as a digital talent is to be adaptive. Technology change so fast, so digital talent needs to be adaptive to catch up with the wave. Try to not confine yourself to new things so that you can sow a passion for learning.

Know business

Yes, you do not have to know as much as the actual businessman. You just need to conceive the business essence regarding what you do as a digital talent. Either a backend engineer or account manager, try to find the business essence of what you are doing and how that could generate profits for your organization. This understanding will help you to be a better digital talent.

To do so, you also need to have customer-centricity skills: what users need and how your business provides that.

Role of a business owner

What does it mean to be a digital talent if you have no sufficient support from the organization?

According to NUS, Laurence Smith, Global Head of Talent & Learning, SmartUp, explained at the NUS-ISS Learning Day 2017 that digital transformation wasn’t so much about bringing digital talent into the organization, but trying to get the core of the organization to start behaving digital. So, instead of just hiring new digital talent, why don’t you provide the environment for those who already are part of your organization?

Find out what employees need

Like how to solve problems in general, you have to start by defining the problem. It is almost impossible to make things better if you do not know what the situation is.

You can embark by inquiring every division on your organization to write out their problems instead of letting the tech division do this alone. Maybe they do not know the answer or what they really want, yet the people in each division is the one who understands the problems the most. That is a fine start.

Estimate the employees potential

Training your existing employees is more cost-effective than hiring new ones. In order to do this, you need to know employees’ potential first. Besides asking what they need, make them list their potential. Maybe you are short of a search engine marketer, but some of your employees know the basics of digital marketing. Well, why don’t you start training them?

Make a list of strategies

You have known the problem. Moreover, you have inventoried the resources to solve the problem. Now, all you need to do is combine both of them to discover the best practical strategy.

Let’s get down to business!

If you reach this point, it is time for executing! Help your employees express themselves instead of just forcing them to be “more digital”. Provide the environment that supports generating digital talent. For instance, be flexible about the system. If it is feasible, do WFH (work from home) even though the pandemic has over.

After all, digital transformation is a combination of the organization and the employees. The organization tries its best to provide the environment and facility of digital transformation while the employees try their best to be the digital talent that the organization needs.

September 21, 2021