Sagara Asia Blog

Category: Bisnis Online

An introduction to Facebook CPAs
Since it was just created by Facebook, CPAs may be a relatively novel notion for even experienced e-commerce sellers.
That is why we have simplified what appears to be a complex idea. Let’s take a look at the fundamentals of this really useful marketing tool for e-commerce companies.

Collaborative Performance Advertising Solution (CPAs) is an acronym for Collaborative Performance Advertising Solution. It’s a new platform that Facebook has developed in partnership with e-commerce businesses. This feature allows sellers to use Facebook’s dynamic adverts to encourage customers to buy their products online.
In addition, brands can now measure the conversion rate of digital ads on e-commerce platforms, which was previously unattainable. Aside from that, they will be able to streamline and simplify the entire procedure.

Why CPAS is useful?

Facebook CPAs provide a solid data foundation from which to make any decision. Brands have long sought to innovate and attach the display of their products to their identity, from big expensive flagship stores in popular neighborhoods to brand-specific websites.
In recent years, there has been a shift in the way that household companies show their goods on e-commerce platforms. Typically only offered as offers on the platforms, the businesses discovered that investing in those platforms rather than having their own website was more cost-effective.

In the end, brands will be able to quantify the conversion rate of digital ads on e-commerce platforms thanks to CPAs. This was previously unthinkable! You’ll also be able to streamline and simplify the entire procedure.
Heroleads may now get conversion rate data and investigate unexplored data for purchases made on the e-store via the Facebook site.
For budget planners, this fills a huge information hole. This could also be a long-term answer because it allows brands to make data-driven decisions.
We have access to the top platforms in Indonesia, like Tokopedia, Lazada, Shopee, JID, and many others, through Heroleads.

Key Features from Facebook CPAS
1. At the correct time, reach out to high-intent shoppers.
Collaborative Ads allows brands to target high-intent buyers while driving traffic and revenue to their retail partner, website, apps, and store

2. Premium Options might help you generate money.

Premium Options, such as additional targeting options or reporting capabilities, are available to retailers to provide brand partners as an add-on to Collaborative Ads for a price.

3. Unlock the ecosystem of the sellers

Collaborative Ads Managed Partner Ads provide value to make it easier for marketplaces to manage campaigns on their sellers. These ads drive traffic and conversions in a scalable and customizable approach.

4. Make use of all the power to creators.

Collaborative Ads with Branded Content make it simple to work with creators to spread their message, optimize for conversions on a retailer’s website or app, and track sales. Read More
September 10, 2021
Search Intent: What is it and Why is it Important?

You probably already know that there are a number of SEO ranking factors. You should use on-page and off-page SEO to optimize your site and get higher rankings on Search Engine Results Pages (SERPs). Well, now I am about to tell you one thing that you should never disregard if you aim to optimize your site. That is search intent.

What is search intent?

Search intent is simply the user’s goal in searching for keywords. User manifests their intention on the search query. While it seems like the user’s natural to use appropriate search queries that match his intention, some bloggers or business owners sometimes forget this in the process of optimizing their site.

Let’s start with the types of search intent. At least there are 3 types of that.

Informational

This is the type of search intent in which users want to get some insight into certain topics. For example, look at what we found for the “how many ethnic groups in Indonesia” query.

Informational

Yes, the feature snippets and other pages show information about that query. One thing that indicates informational searches is when queries contain question words, such as how, what, when, who, and so forth.

Transactional

Every time a user thinks of buying something, he is most likely to use this type of search intent. The search query used in this type usually leads to a bunch of e-commerce lists. However, it is actually more than that. If you want people to sign up or download something from your site, those are also examples of transactional.

Transactional

As you can notice, the SERPs on the picture above provide the results of transactional pages.

Navigational

This is the type of search intent in which the user wants to reach a particular site/brand. For an instance, look at this.

Navigational

In short, we sum up below:
Informational – know (something)
Transactional – do (something)
Navigational – go (to a particular site/brand)

How to optimize for user search intent?

First of all, congrats!

By understanding the precedented information, you have passed half of the journey of optimizing your site. Now, let’s focus on using this knowledge. Remember, your article should provide “the answer” for users. Yet how do users know so?

Collect data from SERPs

SERPs are the best place to match search intent. You can start by observing the characteristics of pages that are already on SERPs. Put some attention on what keywords and headlines they used. For instance, you want to provide an article in order to answer the “how to make a lasagna” query. Furthermore, you might want to understand user experience. This is the part you start to analyze.

Analyze data from SERPs

Analyzing means the process of finding out why some pages rank higher than others. Back to the previous example, people tend to look for a comprehensive recipe as well as fast to apply. It is perhaps because they are likely to search for the recipe when hungry and want to eat immediately. Thus, you better create a quick tip. If your recipe is 1 hour long while other sites provide recipes that can be ready in just 15 minutes, the users are likely to leave your site. Of course, that is going to make your site rank lower. Thus, it is really important to do an analysis. Good luck!

September 10, 2021
Google Search Console: What Is GSC Used For?
What is Google Search Console?

Google Search Console (GSC) is a free tool provided by Google to measure your website performance, traffic, keyword performance, analyze issues on your website. It also provides an insight on how your website doing in organic search as well as ways to make an adjustment to the site in the Google Index.

For SEO, Google Search Console is a must tool for adjusting strategy based on data. The data that you can get from Search Console can help businesses discover new ranking opportunities, boost existing performance, and learn how exactly people are coming to their website by their search intent.

What are the GSC used for?

Google Search Console provides you a performance report metrics about organic traffic coming to business websites as well as each individual URL. It gives details about clicks, impressions, click-through rate, and average keyword rankings.
1. Impressions: This is defined as how many links to your site a user saw on Google search results . A simpler way of describing it is that impressions are how many times your site appears in search results, even if they don’t get clicks. Your results aren’t counted as impressions if they appear on the next page of search results that the searcher did not click on.
2. Click Through Rate: This metric is a measure of how many clicks the site has received, divided by the number of impressions received.
3. Clicks: This metric reflects the number of clicks from Google search that results in users visiting your site’s property. Unlike Google Analytics these clicks don’t necessarily represent user’s sessions (a total period where a user browses the site) or even page views (the number of times a page is viewed in total). Clicks are, just that… clicks. This is a big part of why the number of clicks you see in Search Console doesn’t always match with sessions you see in the landing-page report of Analytics; because Google measures these metrics with slightly different definitions.
4. Position: This means the average position of the topmost result from your site for a given keyword. Average is given here because the position fluctuates often, give or take a few spots.
Google Search Console also provides to check your technical site’s health, what are the component of site health you should aware of?
1. The Index Coverage Report
2. The Sitemaps Report
3. URL Inspection Tool
4. Manual Actions Report
5. Removals Tool
6. Core Web Vitals Report
7. Mobile Usability Report
All these reports are just a few of the main resources available in Search Console. Depending on what sort of business you own and how your website is set up you might have other reports available to you. Read More Here
September 7, 2021
How To Make a Great Content For Blogpost?

Sagara Technology – You publish on a blog post and expect the traffic, page views, share, and comments to start rolling in, but sometimes you get nothing. Maybe many of you are already hearing that “content is king.” But what does that really mean? What makes it great?

1. Unique and Valuable

Google pays attention to content that’s new and unique. You must create posts that answer your reader’s questions search terms, giving value to the readers, and it must be original.

If your content is duplicate or the same as other web pages, then it could cause your web a negative impact on your SEO. And if you regularly publish duplicate content, Google will slow down the crawling rate of your website. So, your content must have to be different and better than other websites that are ranking for the search term.

2. Fresh Content

Creating fresh ones is the way to boost your content quality. By updating your posts and adding some new information, you’re getting a positive signal from the search engine.

For such topics, Google prefers pages that provide the latest information to show up on the search engine results page. For instance, if you’re writing about the new variant of covid-19, you would want your content to contain recent news and researches. And using Google Trends is one of the simple ways of finding the latest information to keep your content fresh.

3. Content Length

One of the questions we’ve come across a lot of times is whether the length is a part of Google ranking factors?

And the answer is, maybe yes or maybe not.

But, according to different studies, the length has an impact on where you rank on the search results. On average, posts with 1,890 words rank on the first page.

A better way of looking at this is to create content that has depth and covers a topic in great detail. That’s because Google prefers pages that fully answer a user’s question and provides detailed solutions.

4. Structure

When it comes to quality, your blog posts should be well structured to make them easier to understand.

To improve the structure and organization of your articles, you can use multiple headings and subheadings to group your content and make it more structured and easier to read compared to a blog post without headings.

So, working on your content’s structure will increase its readability. As a result, you’ll improve the user experience of your site, which indirectly improves your chances of ranking higher on Google. Read More

September 6, 2021
SEO Ranking Factors you should know

1. High Quality Content

You might know by reading it in several places that content is the most valuable thing in google SERP. And in the case of Google ranking factors, it’s the most important SEO ranking factor and it’s definitely the king.

If you can create content that’s unique, fresh, and helpful for users, then Google will rank it higher on its search engine page results (SERPs).

Google pays attention to your content quality. No matter how well broomed your website is, if your content is not useful, then you can’t expect higher rankings.

2. Backlinks

After content, the second most important Google ranking factor is backlinks. They are an important part of Google’s ranking algorithm and it’s how Google crawler finds your website for indexing.

3. Search Intent

Another crucial ranking factor for Google is matching the search intent of your content. Search intent is basically what a user is looking for.

Every keyword is different on Google and you need to understand the why behind that search query.

So, if you were to create content on either of the topics, it’s important to match the search intent and create the right type of content.

Now, search intent could vary based on content format and style. For instance, in some cases, Google will display only videos and infographics in the top results. This means you should be creating a video or an infographic if you want to rank for those keywords.

Are they looking for basic information about your products, do they want a tutorial like a how-to article or are they ready to make a purchase?

By matching the search intent, you can answer these questions and create content that people are looking for.

4. Website Loading Speed

Among 200 different Google ranking factors, another factor you should focus on is your page speeds. That’s because starting May 2021, Google will make website loading speed a part of its Core Web Vitals.

These are a set of factors that Google considers are important for user experience on your site. It will look at the speed, responsiveness, and how quickly different elements like fonts and images load.

Now the goal here isn’t to beat your competitors with milliseconds of load time. But you should pay attention to how fast a page loads for your users.

Google wants your website to load quickly and provide a great user experience for your audience.

To check your website loading speed, you can use the Google Page Speed Insight or other tools.

It will analyze your website, display a score for mobile and desktop, show important metrics about your page load times, and highlight suggestions to make your site even faster. – Sagara Technology

September 2, 2021
Hard Selling vs Soft Selling: What’s Better for Your Business?

The discussion of which is better between hard selling vs soft selling never ends. Besides content writing, these are also significant things in marketing. Both of them are strategies that aim to generate conversion. But is there really a better choice between them? Well, let’s first discuss what both terms really mean.

Hard Selling

Perhaps the simplest definition of hard selling is that it emphasizes making sales fast. It clarifies the opportunity cost of not making a purchase. This strategy is used when sellers feel like they are running out of time and need to generate conversion immediately.

This method is effective for some conditions, yet it is often considered an aggressive method because of its direct approach to consumers. It often makes consumers uncomfortable because they feel like they are being rushed to make transactions.

Imagine you want the customers to buy a razor from you. A hard selling technique to sell it is by telling them all the good features of the product and urge them to buy it now. This is an illustrative dialog:

“Hey, mate! Look at this razor. It is keen, safe, and has a good design. It’s a limited edition so if you don’t buy this now, you’ll regret it for the rest of your life!”

Soft Selling

Differ from the former strategy, it tends to put more concern in establishing rapport with customers. You might need to spend more time learning about your customer’s needs. In other words, you must have a better understanding of customer’s points of view in regards to their decision in making purchasing.

For an instance, we can use the precedented example about selling razors. By doing soft selling technique, you are supposed to make your customer understand the need of buying the products, not just bluntly tell them the good features. You need to dig into their emotion in order to encourage them to purchase. This is an illustrative dialog:

“Hey, mate! Wouldn’t it be great if we can check emails while shaving at the same time? It will save a lot of time! Well, this razor has technology so it is completely safe. Not forget to mention the appealing and sturdy design so you can grip it better while doing something else. With this razor, you will stay attractive as well as productive because you can multitask and no worry about if shaving hurts you.”

Which one is better? Hard selling vs soft selling

Those illustrations above are a simple example, yet it shows you the main difference between them. Hard selling is more obvious, straightforward, and it seems quite pushy. On the other hand, soft selling makes the customer feels the need to do purchasing.

It is true that for some products, people will buy them no matter the circumstances. But, what if there are dozens of similar products? Of course, you need to be creative so people want to buy yours.

Nonetheless, as indirect selling, soft selling takes more time. But the connection between your brand and loyal customer is more sustainable.

September 1, 2021
SEO vs PPC: Which is Better For Your Website?

In the world of digital marketing, we know SEM, SEO vs PPC which discusses at least three acronyms (abbreviations) namely SEM, SEO, and PPC. These three abbreviations relate to marketing activities using websites and involve searching engines. However, most of the players in the digital marketing world think that SEM, SEO, and PPC are essentially the same.

Definition of SEO and PPC

SEO is web optimization through search engines or search engine optimization, the result of which is the ranking of a website’s position based on targeted keywords. For example, a website is created to target the keyword “web optimization services”. So after the optimization is complete, when a user or internet user searches for a website with the keyword “website optimization services” through a searching engine, this website is on the first page of search results.

PPC stands for Pay Per Click, which means you pay a deposit to advertise your website on search engines. This deposit fee will only be reduced (paid) when someone clicks on the website page. The more people click on the website, the longer the deposit fee will be entirely owned by the searching engine. So to advertise again, the website owner needs to update the deposit amount.

Which is More Powerful SEO vs PPC?

When running a marketing project through search engines, which one is more effective, SEO vs PPC? In this case, the answer to this question cannot be seen from the point of view of economic expenditure alone, but it is wiser to look at the following facts.

SEO vs PPC cost money

Is it because of the existing definition that organic traffic is preferred? Better not rush. In terms of financing, organic traffic is not necessarily obtained at the minimum possible cost. Because the pattern of working to get organic traffic also costs money in some cases. See how to optimize a website.

PPC certainly requires financing. If the PPC method is considered and evaluated, of course, there will be a way to reduce advertising financing for this PPC. So, between these two methods, all of them cost money.

Between SEO and PPC do not outperform each other

Between the two methods, namely increasing organic search and advertising, did not eliminate each other. Both can be done and give results that are equally visible on search engines. So it could be, when the user performs a search, there will be ads and web pages at the same time. However, it is also necessary to evaluate whether in certain cases both are needed or only one of them is sufficient?

Rely on Traffic

Supposedly, this is the benchmark to answer which one is chosen between SEO or PPC. Based on existing traffic. Always pay attention to your website traffic, make sure what percentage is between organic search and ad visitors. So far, there has never been a condition where 100% organic search while 0% ad visitors or vice versa. Both always give the results just different comparisons.

So, which of the SEO vs PPC will be used in the ongoing SEM project? Use both and pay attention to the percentage comparison of the two. Distribute financing at the highest percentage and it may be different every month. This is the right one in our opinion.

August 31, 2021
Benefits of Using White Hat SEO

Search Engine Optimization (SEO) has an important role in the world of digital marketing. This has happened since Google got its prestige as the most favorite search engine. When benefits white hat SEO was still in its infancy, the content was the only thing needed to rank higher and better on search engine pages.

What is White Hat SEO?

White hat SEO is a subset of search engine optimization tactics designed to improve a website’s position on search engine results pages (SERPs).

The results obtained from this search engine do not come from a paid system or commit fraud. This method is taken naturally and authentically, following the rules of Google, referred to as organic search results.

Tactics to improve a website placement in search results include:

• Ensure that titles and URLs include important keywords.

• Adding quite relevant keywords to the page text.

• Add links and buttons that will draw readers deeper into the site.

• Display links to social media accounts and interacts with users on those accounts.

• Post video content.

Benefits of Using White Hat SEO

Having a website to do business online cannot be done haphazardly. Building a business and then trying to achieve the best ranking in the SERPs requires more effort, not to mention the costs that must be incurred. So you have to make sure that every step you take must be correct and appropriate. For that, you need to do white hat SEO techniques.

However, white hat SEO techniques can take a lot of time and a lot of hard work. However, you will get assurance and security from the Google Spam team. Here are some of the advantages of using white hat SEO techniques in building backlinks.

Penalty-Free

Since you comply with Google’s algorithms and rules for building and running your website, you don’t have to worry about getting penalized. This is the big difference between black hat and white hat SEO.

Cheaper

White hat SEO does not require expensive automated tools to help you improve your site’s rankings. White hat SEO is more focused on long-term goals, so it takes a lot of time to feel the results. You don’t have to spend a lot of money, but you have to work harder and need more patience.

Building Stronger Relationships

Using white hat SEO means that you need to publish content that is high quality, original, and has more value for site visitors. Informative and entertaining content will leave a lasting impression on on-site visitors and will rethink that they will keep coming back for more.

Healthy Website Ranking

Why is that? Because the risk in using white hat SEO is smaller and the results are stable. You can see that the results may be slower than using black hat SEO, but you will also realize that the results will continue to improve over time, according to the motto: slowly but surely.

Won’t Tarnish Your Reputation

Another significant advantage of using white hat SEO is the fact that it will not damage your company’s brand and reputation. Both black hat and white hat SEO will get you noticed by Google.

By using white hat SEO, you will look positive in the eyes of search engines. Google will tell you to respect and follow search engine guidelines, thus, Google will consider your website trustworthy enough.

August 31, 2021
Network Architecture: Career Wanted In A Tech Company
One of the occupations in the field of information technology that isn’t as well-known as others are network architect. You’re probably familiar with terms like front-end developer, back-end developer, and full stack developer. However, few individuals are aware of the role of network architects in Network Architecture.

The network architect is a difficult position in the IT area that demands specialized knowledge. To work in this role, you must have a bachelor’s degree in computer science, engineering, mathematics, physics, or a related discipline.

network architecture is also referred to as a party that understands how to manage network devices and services to serve the connectivity demands of client devices.
- Switches and routers are common network hardware.
- DHCP and DNS are examples of service types.
- End-user devices, servers, and smart things are all examples of client devices.
Responsibilities Network Architecture

This profession is in charge of managing all network construction processes. From planning to maintenance. Starting from preparing a network construction plan to overcoming problems or obstacles that exist in the network that has been created.

Create a network

A network architect’s primary responsibility, as the name implies, is to design networks. Efficiency isn’t the only factor to consider while planning a network. Must also consider other aspects, such as bandwidth requirements, infrastructure, and security.

The reason for this is that a network architect’s design must be able to match the company’s requirements based on its capacity and goals.

Putting together a network model

Network modeling is another job function for this profession. In order to do so, data on network traffic must be used to estimate network expansion. A network architect can then determine what equipment needs to be delivered from time to time in order to maintain optimal network performance.

Keep the network safe.

One of the most crucial roles is to ensure that the network developed is secure from digital crimes such as hacking and other forms of cybercrime. The architect, as a professional, must be knowledgeable in the subject of cyber security.

Other Responsibility of a Network Architecture is Establish a maintenance schedule for the network system.

The network architect is also in charge of maintaining and supervising network systems, as well as creating maintenance schedules for them. The reason for this is that maintenance is an important part of keeping the network running smoothly.

Skill Require for Network Architecture

For a career as a network architect, of course, you must have the appropriate educational background. That way, you can have the basic skills needed for this profession.

In general, of course, requires hard skills and soft skills to become a network architect In-depth knowledge of computer networks and their components is one of the most important foundations.

Computer network components

They must understand the components used. This profession must understand how to use and care for these components. A professional in the field of networking must know the latest information and technology about system components such as routers, modems, adapters, servers, and others.

Information Systems

Not only understand the components, but they must also understand the system. They must know how the flow of existing information systems. Obviously, they must also understand the technology related to information systems.

Network architects must also understand the latest communication technologies, such as wireless, mobile applications, and telecommunications systems.

Project management

Not only requires hard skills but also requires soft skills. The main soft skill required for this profession is project management skills. The goal is to be able to manage all aspects that are important in planning to build and maintain network systems. That way, you can establish, implement, and maintain the network system as well as possible.
August 28, 2021
Website Optimization Services for High Traffic

Making a website does not immediately get good traffic. Need to use website optimization services in order to compete with other sites. This will help in expanding market reach, saving costs, and so on.

The way you have to go is by using website optimization. Because this is the only way that will strengthen the website. Thus its performance will affect the increase in website traffic.

Getting to Know Website Optimization Services

With this service, someone will get help to deal with some problems. This includes choosing keywords, adding and refreshing content, and the friendly design of a website. Even service providers will help with much more complicated search engine problems.

When someone optimizes their website, there are certain things you should know. In the past, website optimization was still using backlinks, sharing to social media, and so on. Nowadays it is much more complicated and has to be done carefully.

Here are some things you will do when using a website optimization service

Search and Selection of Keywords

The first thing to do when optimizing a website is a keyword search. In this case, keywords dominate website marketing. The use of interesting keywords will make it easier for someone to recognize and find material on a website.

Creating Search Engine Friendly Designs

When creating a website it is necessary to have a friendly design. This allows the website to appear on the first page of search engines. Because of the simplicity of the website, it is easy to assess.

Updating Content

It’s good in building a website always pay attention to the content. You need to update the content to make the website more attractive. Of course, the content must refer to new, more relevant keywords.

Build Link

It turns out that just creating content is not enough. You must link authority on the website. You do this by creating links from well-known and large websites.

Solving Technical Problems

Someone who serves in terms of website optimization will definitely provide direction in solving problems. It can also alleviate speed problems, errors due to technical errors, and encounter virus or malware attacks that have the potential to damage site performance.

Reasons to Use Website Optimization Services

In addition, here are the reasons you should use website optimization services

Done By Professional Team

Together with trusted services, there will certainly be a variety of services to be obtained. One of them is about website optimization services that will be fully handled by experienced people. The available co-workers already meet the criteria as a professional website builder.

Qualified Tools Available

To work on website optimization services, you need tools. This is closely related to one’s need to improve the website in a shorter time. Not everyone has these tools.

Affordable and Pocket-Friendly Service Fee

Website optimization services will definitely offer affordable prices. You already get maximum results on the first page of the search engine, so in return, you have to give a fee. However, this fee is very friendly to anyone’s pocket.

August 27, 2021