Author: Sagara Technology

  • AI in Human Resource: New Trends in Job Recruitment

    AI in Human Resource: New Trends in Job Recruitment

    Ever wonder that artificial intelligence is the future? Well, everyone has the same goal. Many companies apply this technology to help workers finish their tasks. One of the unexpected jobs that can utilize AI is Human Resources.

    Artificial Intelligence allows computers to learn, make and recommend actions using data. This means human resources can apply this technology to streamline processes and increase efficiency. Although, it is quite challenging to keep up the pace with technological change at work.

    Benefits of Using AI

    Human resources that implement this technology is one of Digital Talent too. Recruiters adapt to technology and use it to help them finish their tasks to make the recruiting process more efficient. And eventually, AI technology is reshaping the industry.

    Thanks to the flexibility of AI, it can be implemented in many human resource processes. It becomes widely accepted in the various functions of human resource tasks. For example, big companies like Nestlé create a game that helps the recruitment process and it uses AI. This method is very unique, it brings new and fun experiences for both applicants and recruiters.

    Another human resource task that can benefit from AI is data collection. Recruiters face a lot of curriculum vitae and it is exhausting to read all of them and find the right candidates. With the help from AI, this selection process became efficient and the recruiters can focus on other tasks.

    Human Resources Challenge in adapting AI

    This AI in human resources becomes a new trend as more companies rush to integrate AI into their business. Human Resources Professional needs to understand the challenges that may occur from these trends.

    One of the biggest concerns why people are not using AI is because of its security and privacy. The main focus here is to make AI safe and secure to use. In the end, human resources professional has to stay on top of technology as the trends go on.

  • Social Media Impact in Marketing Strategy

    Social Media Impact in Marketing Strategy

    The rapid growth of social media makes it one of the best channels for marketing. Almost 57 percent of the total population uses it in many ways. Whether using it to connect with family and friends, post a picture, or share funny content.

    Nowadays social media is not just about connecting with people. It slowly changed into one of the marketing channels with a huge amount of audience. With the right product and the right target audience, every business can generate money.

    Using a Social Platform as a marketing channel can be called Social Media Marketing (SMM). It means businesses, whether it is a small business or big company, use this platform to connect with the targeted audience to increase sales, drive traffics, and build their brands.

    Major platforms like Facebook, Instagram, TikTok, and Snapchat provide insight that is very useful for SMM. This feature is also useful if you have personal brands. With this insight, you can improve any aspect of your SMM strategy and build a bigger brand.

    The Impact of Social Media in Marketing

    Businesses use many ways to do marketing, from brochures, billboards, and with the help of the internet, using websites. SMM is not much different, the first step to do marketing is to create and increase brand awareness. With an online presence on websites and social platforms, people can search for a product and find your business easily.

    The best thing about SMM is that you can interact with your audience. Unlike websites that can’t connect with the audience in real-time, with Social Media, you can comment, chat or share with your audience in real-time. This can be beneficial for the company to increase its brand awareness and gain the trust of the audience.

    Marketing Strategy can be measured with SMM too! using analytics tools provided by social platforms. This means businesses can promote their product or service in different ways, and see the result of each promotion. It gives the marketer measurement based on data to perceive the audience’s behavior.

    Other great things for business are that some Social Media are connected to one another, like Facebook, Instagram, and Whatsapp. Marketing Strategy and Implementation can be done in one app, but the ads can be seen in both apps.

    Social Platform like Facebook is very complete in marketing features. It gives management tools for the marketer to set their marketing strategy across platforms. And the best thing is you can access these features free!

    So how about you? Is your business is using SMM? or you want to build one?

  • Why Bounce Rate is Important in Digital Business?

    Why Bounce Rate is Important in Digital Business?

    Ever wonder why your website has so many views but not generating any conversions? Well, there are plenty of reasons why this is happening. For starters, you can measure user page visits using bounce rate. It is an indicator that shows the percentage of single-page visits in which a user leaves your website from the landing page without browsing any page.

    From that definition, we can see that a landing page is a crucial part of a website. To make visitors stay on your website, it needs to be interactive, easy to navigate, and a strong CTAs. It is only a basic strategy, but very powerful if you improve it.

    Factors that affecting Bounce Rate

    To generate conversion on your website, Bounce Rate is one of the indicators to look at. It shows how the visitors feel and interact with your website. And you need to consider a change on these factors:

    • Slow Websites
    • Misleading Description
    • Irrelevant and Low Quality Content
    • Bad Link from other sites
    • No custom Error 404 Page
    • Weak CTAs
    • Not offering cross-device view

    The mentioned factors play a big part in website success if you’re looking for a conversion. You need to understand that having a high bounce rate is not necessarily a bad thing. If your website is a single-page session or content, then it is perfectly normal.

    Read more — How to Improve Website Speed

    So How it is important for Digital Business

    If your business uses a website to sell a product or maybe offer a specific service like plumbing, keeping visitors on your website is the key to success. Why? Because a business like this is looking for conversions, and if the bounce rate is high, the chance for conversion is low.

    Visitors are likely to stay if we give a comfortable experience in navigating a website. It also needs to have relevant information that the searcher is looking for. Using the searcher language is increasing the chance for the website to be viewable.

    Well, bounce rate might be important, but never forget other SEO indicators. Applying White Hat SEO is the key to making your website visible and reaching the top of the search engines. And finally, keep testing and improving the website to make the viewers stay and make conversions for the business.

  • Digital Marketer: Definition And Skills Needed

    Digital Marketer: Definition And Skills Needed

    Digitalization affects almost every aspect of human life, including marketing. Either selling goods or services, digitalization helps to gain leads (the potential customer that responded to a campaign) and generate conversion, the point at which the leads perform the desired action.

    The rapid growth of technology forces marketing to be more creative and flexible. In this era, most of the target leads are on the internet. Hence, it is a promising idea for businesses to use digital marketing.

    People who work in digital marketing is called digital marketer. They are responsible for building brand awareness of a product. They promote products and communicate with customers through many media, such as websites, social media, and emails. But what exactly does someone need to master as a digital marketer?

    Well, here are several things to take into account.

    Good analytical skill

    As a digital marketer, you need to understand how to analyze data before doing any particular marketing strategy. First, you need to analyze several things, like who the target lead is, what digital marketing strategy to execute, and what media that suitable to achieve the goals.

    Communication skills

    Marketing is more about people than the product. That’s why communication is vital. You need to have good communication skills even before executing any marketing strategy. For example, when you deliver the idea to your team or clients. Good communication skills help you convince them that your idea is worth trying.

    Project management skills

    Like doing business in general, digital marketing strategy involves many people. For example, you need to collaborate with a web developer, UX designer, and others in doing website marketing. Without project management skills, the coordination between you and others might not be so well, and in the end, it will affect the outcome.

    Creative thinking skills

    This field changes so fast. Therefore, it is necessary to be creative. You are likely to be left behind if you choose to sit around your comfort zone.

    Technical skills

    Last but not least: technical skills. For example, copywriting, content writing, email marketing, social media, and search engine optimization (SEO). You might want to learn data analysis tools like Excel or SQL too.

    Fortunately, all the information you need is at your fingertips. Choose one and stick with it because you don’t have to be adept at everything—yet it is a valuable asset to have general knowledge of them.

  • What SEO Specialist Do and How to Become one

    What SEO Specialist Do and How to Become one

    One of the most wanted digital talents right now is SEO Specialists. Nowadays every company uses websites to make an online presence and tries to make it on top of search engines. But unfortunately, many companies still lacking digital talents that can help boost their websites to get more traffic.

    Thankfully, you can find a lot of online courses to practice and hone a skill in SEO. To practice your skills, many websites provide free SEO analysis and try to optimize your own blog. And don’t forget to always follow the rule of SEO and avoiding Black Hat SEO Practices.

    Daily Work as SEO Specialists

    So now we know how to learn these skills and the goals, so what is actually SEO Specialist do? To answer this question, we need to understand that this work on organic search. It means that as SEO Specialists we need to understand what the searcher is searching and how they type on the search query.

    An SEO specialist tests, analyzes, and changes a website to make it optimized for search engines like Google or Bing. They perform optimization across website to ensure search results are relevant, make a great user experience, generate traffics, and make the website ranks high.

    Search engine optimization is a keyword game. By understanding what the searcher wants and leveraging SEO tools, an SEO specialist can boost page visibility on Google. This means making benefits for any company.

    To create a good SEO strategy, SEO Specialist need to optimizing copy and landing pages. A lot of content is great for ranking as long as it is relevant to the searcher and overall websites. A landing page also plays a huge part to make searchers stay on the website and make them do what you want (Buy, Subscribe, Sign Up). So the website needs to be relevant, fast, easy to navigate, and interactive.

    Often, SEO is used to raise brand awareness and recognition of the company. So then it not only using tactics for direct and immediate impact on sales but also focus on building a brand that is very useful in a long-term strategy.

  • Personal Branding is the Future of Branding Strategy

    Personal Branding is the Future of Branding Strategy

    Personal Branding is more important than ever. Many reputable speakers, motivators, and even business owners use this method to help their branding. And with the rise of social media, opens many opportunities for everyone.

    Although that it is not anything new, it is definitely something very important, especially in the digital era. To help us better understand, Personal Branding is a process of conscious and intentional efforts to create and influence public perception of an individual by positioning them as an authority. It will attract countless benefits if this process is working well.

    A small reminder before building a personal brand is that this process can be daunting. Not to mention that you can lose yourself in the process if you don’t know where to start. Not many people succeeded because the goal is to present an engaging, unique, and inviting personal brand.

    Personal Branding on Social Media

    Everyone has social media account whether it is Facebook, Twitter, Instagram, or anything. When it comes to social media, everyone consumes the same things, content. Almost every content you could possibly imagine is available on social media today.

    Those people who share great content about their expertise or something they are passionate about are a product of Personal Branding. They get through a long process of building unique traits to influence the public. That’s why we all see some people always show up on certain things and got many likes or shares.

    The more impact you create on my personal brand, the more people will know and remember you. With the help of social media, this can turn into a branding strategy. Most of us will skip videos created by companies right? Because people now evolving and classic branding strategies might not work anymore.

    It open opportunity for people to grow their personal branding on social media, and make money. Nowadays people trust honest reviews created by individuals, not ads created by companies. Digital Talent like Endorsement, Affiliate Marketing, and Review Channel on social media uses personal branding and create a future in branding strategies.

  • SEO 101: White Hat vs Black Hat SEO

    SEO 101: White Hat vs Black Hat SEO

    Nowadays you can find almost everything on the website, from cooking recipes, places, or even a company profile. Everyone on the web is competing for a top place in Search Engines like Google. To improve websites rank and appear on top of the first page, you need to understand Search Engine Optimization (SEO).

    For starters, SEO is a process to improve the quality and quantity of website traffic, visibility as well as exposure to your brand through non-paid or organic results. This means we need to understand what people are searching online, the words they are using, and the content they looking for. To better understand this, let’s take a look at how SEO works.

    How Search Engines Work?

    Google, Bing, Yahoo, and many other Search Engines use bots to scour over billions of content on the web. This step is called “Crawling”. After that, the bots evaluate thousands of factors and put them in an index, that’s why it is called “Indexing”. And then ordering them by how well it matches the query in a process we refer to as “Rankings”.

    There is a lot of factors in SEO success, one of them is content relevance. This means the bots estimate how well a web page can give the searcher what they’re searching for.

    There is a set of rules to set up an SEO strategy and make the most of it. to make SEO strategy better, involve many trials and error and it is a long process. However, some people would rather take shortcuts and violate SEO rules.

    White Hat vs Black Hat SEO

    When it comes to Search Engine Optimization, taking shortcuts or quick gains is referred to as a “Black Hat SEO”. People using these tactics may have a lot of traffics in a short time. But after a while, Google is aware of this and ends up penalizing and blacklisting the site to make sure that website is never ranked again.

    Some of Black Hat SEO practices is including:

    1. Using Invisible text and Keyword Stuffing
    2. Duplicate Content
    3. Cloaking
    4. Links to site with non-relevant content
    5. Paid Links
    6. Spam Comments

    There are many more ways to Black Hat practice and it is always evolving. But the Search Engines like Google is using an algorithm and it is always updating from time to time. The reason is to prevent a website from using this method and make Organics ranking more relevant to the searchers.

    On the other hand, White Hat SEO is a practice to increase website ranks without breaking the rules. This includes following the steps and guides that are provided and accepted. Some of these practices include:

    1. Make Relevant Content
    2. Image with Alt-text
    3. Using good grammar and complete sentence
    4. Make the website faster and easier to navigate
    5. Using meta-tags description

    Not all best practice is mentioned above, but there are many ways in improving website ranks in organic search. It just takes a little bit of time, creates many relevant and high-quality content, and most importantly always test the SEO strategy.

  • Here are Reasons Why AI Shapes Human Behaviour

    Here are Reasons Why AI Shapes Human Behaviour

    There is no doubt that from a long time ago, we crave technology to help day-to-day activities. From simple tasks like turning off lamps to self-driving cars, Artificial Intelligence (AI) helps us achieve that. Countless successful companies try to get their hands on this technology to improve their business.

    Although AI is capable of doing basic tasks today, the long-term goal is that it can alter life. So far Artificial Intelligence is use in businesses and healthcare research.

    Everyone Has AI on Their Fingertips

    Some of you might think that Artificial Intelligence can only be found in high-tech computers or used by researchers. Well, actually a pocketable smartphone today is using AI.

    For example, when we search for things in the browser, it automatically shows some suggestion word that is related to what we looking for. Search engines like Google is using data collected from the search on the same word, and make a prediction of what we looking for.

    The same thing goes for smartphones camera. The latest and greatest phone doesn’t have the biggest number of megapixels in its camera. It uses Artificial Intelligence to improve small hardware to create better results in image quality.

    Change in our behavior

    Having technology, it creates a new way of interaction between human and machine. It also brings an impact to our society, for example, communication using phones. Many great things had been achieved by the presence of technology.

    Artificial Intelligence makes a lot of difference in our daily activities. Human error in the workforce is inevitable also dangerous. This is because humans experience fatigue, as it gets higher, the risk of failure is also high. AI Technology, however, does not suffer from fatigue or other distraction and can complete tasks efficiently.

    Another change in our behavior came with the use of the “smart assistant” device. Today, many of us use Siri, Google, or Alexa to check on events, weather forecasts, or just take a cab. We don’t need to turn on televisions to see forecasts or shout at a cab when we need it.

    Now everything is just one click away or even we can tell the smart assistant directly to get what we want. We don’t even realize that AI can change our behavior and take us to the future that we all dream of.

  • How Facebook Transform Social Media into Business

    How Facebook Transform Social Media into Business

    Facebook was founded in 2004 by Mark Zuckerberg, and over the past year, it became the world’s largest social channel. It has grown so huge that it was able to purchase Instagram in 2012 and WhatsApp in 2014.

    In order to expand its empire in Social Media, Mark Zuckerberg spend almost $21 Billion dollars. It’s a hefty bill, but looking at it now, that purchase is worth it. With over 4 billion monthly users in Facebook, Instagram and WhatsApp combined, Mark, can bring these billions of users into one big pool.

    The Idea of Integrated Messaging

    It all started with the idea to make these social media work simultaneously, especially in the messaging part. Mark Zuckerberg wanted to deliver a streamlined messaging experience to billions of users. It allows users to interact with family or friends even if they don’t use the same apps.

    Imagine if that features really happened, it must have been weird. Users might have trouble differentiating Instagram DM’s and WhatsApp if they become integrated with Facebook’s massaging service. Not to mention, different behavior in each Social Media.

    Now let’s take a look at Facebook Messenger, the user is likely to use this platform to talk to family or friends, and it is similar to WhatsApp. But Instagram messaging on the other hand is quite different. Instagram Users are mostly comprised of young people to share content.

    Looking at it from Business Perspective, imagine life would be easier for marketers when cross-platform integrations happen. Even a small business owner can take benefits from this by taking branding to a whole new level, and they can add their phone number to make an appointment with a client.

    Facebook, Instagram and WhatsApp as Business Platform

    The Idea of a cross-platform messaging service might be sound too drastic, but Facebook is very serious about making it a Business Platform. A series of features had been rolled out, and it aims for businesses better connect with customers across platforms.

    The Company said that it wants its family apps to be the best place for business. To support online business, Facebook added a new WhatsApp click-to-chat button tool on Instagram, so the customers can interact with the shop. Another big thing to help business owners is a price quote request and a buy option, and available on Messenger, DM’s, and WhatsApp.

    Facebook now is more business than social media as it is more focused on Advertising. It is generating almost 98% of The Company’s income. The way they do this is by Target Matching and Targeted Advertising.

    The core business is matching user content and turning it into data and collecting user profiles. And from there, Facebook can offer advertisers a place for their ads that matches the targeted audience.

  • How IT Outsourcing helps Business Digitalization

    How IT Outsourcing helps Business Digitalization

    To level up business practice, having a great IT infrastructure is important. The aim is to make the business processes more efficient and deliver outcomes effectively. Some company has the resources and capability to build one, while others find it very challenging. And this is where IT outsourcing came in handy.

    In reality, access to IT skills and resources does not equally exist in every country. And the best way to tackle this challenge is by using IT outsourcing. It means the company uses external service providers to handle information technology functions.

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    As companies rely more on technology to conduct business processes, IT outsourcing became popular. It gives enterprise access to better skills, price to quality ratio, ease of upscaling, and reduces expenses. Rent third-party data storage is also popular, it offers a cheaper price than having and maintaining one.

    Most often, companies also downsize staff in order to reduce expenses, especially when they don’t have the skills needed. To get the necessary skill, using outsourcing is a better option. This is often due to cheaper labor with necessary skills and cheaper infrastructure. Not to mention, advantageous in the tax system.

    Another advantage of using IT outsourcing is that the company can delegate some business processes. This will make in-house employees focus more on meaningful tasks in accordance with their skills. for example, having a business automation process.

    But the world is not always sunshine and rainbows. While using IT outsourcing seems to have many advantages, it also comes with some drawbacks. There is 4 common disadvantage that the enterprise felt.

    The first one is the time difference that can hamper the communication flows between your company and outsourcing partners. Secondly, different work habits as a result of the cultural environment. this needs some time to get used to. Another drawback is long distance, which means more expensive business trips. The last one is a language difference, but this is not a problem when the company and outsourcing use the same language.