Author: Sagara Technology

  • Keyword Research Tips: 5 Things to Consider When Performing One

    Keyword Research Tips: 5 Things to Consider When Performing One

    Keyword Research Tips – In doing Search Engine Optimization (SEO) for our website and its contents, keyword research is a practice that should not be performed carelessly. It is one of the most fundamental and weighted, for it would influence almost all other steps in SEO.

    Take a look at content creation/optimization for example, it heavily depends upon what kind of keywords are being used. Stuff like keyword placement, content type, title tag, meta description, and many more are being affected by the keyword we’re using. 

    Furthermore, all of the stuff we’ve mentioned before are amongst the ranking factors of SEO. So once again, it’s pretty essential. Here’s a more detailed article about SEO ranking factors you should be aware of.

    With that being said, what are the things we should look out for when performing keyword research? This article will provide you with a quick answer of 5 aspects you should look out for when researching a certain keyword, let’s dive into these keyword research tips.

    1. Search Volume

    Have you ever wondered about the numbers of people going into search engines and typing in their certain queries? That basically is a search volume. It is an estimated number of people searching for certain keywords within a month.

    So, it is some kind of a benchmark telling us how precious that keyword is, for it has the potential of providing us with a bunch of traffic if we had focused on that keyword. But how do we know for certain if a keyword is used by a lot of people?

    There are two ways to find out, actually:

    a. Rely on Google’s suggestion, whether it is from a suggestion when we’re typing the queries, or the one at the bottom of the Search Engine Results Page (SERP), either way is fine. It would save us a lot of time because Google itself is going to tell us keywords that are being searched by a lot of people.

    b. If we want to get technical, then use additional SEO tools like SEMrush, Ahrefs, Moz, and many more. This way, we can look at the exact or estimated number of people searching certain keywords in a month. This way, it is much more technical and useful for reporting.

    2. Keyword Difficulty

    The second thing from our keyword research tips is to pay attention to the keyword difficulty. There are so many websites dwelling in particular industries, let alone in the whole world. One keyword can only bring several websites into the first page of the search engine results page. Therefore, it is a fierce competition out there.

    So, we can think of keyword difficulty as the competition level of a keyword A.K.A how hard it is to rank our page or content by revolving around that keyword. Just like before, we can use certain SEO tools to know the estimated number of keyword difficulty, usually ranging from 0-100 to represent it.

    If we happen to not having an access to SEO tools (most of them are not free, of course), we can always determine the keyword difficulty based on its type; fat head, chunky middle, or long tail. Fat head keywords consist of just one broad word, and is having the highest level of competition. Chunky middle keywords usually have 2-3 words with mediocre competition level. Whereas the long tail keywords consist of longer phrases with the lowest level of competition.

    Go for long tail keywords if your website has just started and have a little authority score, take baby steps and you’ll get there eventually!

    3. CTR Potential

    CTR or Click Through Rate is quite similar with search volume, both describe the popularity of a keyword in a general sense. The major difference is that CTR shows exact numbers of people that actually clicked into a particular website focusing on that keyword, not just numbers of people typing it into search engines.

    Now, the question we all having is what exactly prevents them from clicking into some website? Isn’t that what they typed those queries for? Well, here’s a thing that possibly preventing them; featured snippets.

    Featured snippets tend to spoil the essentials of information related to search queries from a high authority website straight into the search engine results page. Therefore, people don’t really need to click into websites if the answer is already provided in the results page.

    In a simpler term, check your planned keyword first, make sure you don’t have to compete with featured snippets in order to have a higher CTR potential. If you want to dig more about CTR, this article might help you.

    4. Keyword Trends

    Not everything is always popular in the long run, there are some things that blew up in a moment, then went straight down rock bottom, some other things were never that popular, and then some other things were meant to be everlasting.

    In order to create content that generates good traffic for us, we need to find out the trend of our keywords, which phase they are in right before we create a content revolving around that keyword. If it’s in the start of emerging, go for it, as well as if it has a stable trend. Avoid using keywords that are already not that popular anymore.

    Google Trends is a perfect tool for this. We can check the trend of certain keywords, or topics if you want to be general. Furthermore, we can set the geographical settings and also the time frame to be more precise with our needs.

    5. Search Intent

    In order to generate traffic into our website, we also have to align our keyword with the user’s search intent when typing those keywords. 

    People have different things in mind when going into a search engine, maybe they want specific information, an account log in page, a place to buy/rent something, and so on. That’s what we have to figure out.

    Think carefully before deciding to go all-in into certain keywords. Ask ourselves “what do people usually want to achieve when they’re using this keyword?” 

    Take the word “Twitter” for example. Say we want to create informational content about twitter generally, we’d want to avoid using “Twitter” as a keyword, because people mainly type in “Twitter” to go into the login page, not to look for any information about twitter.

    That case is pretty much applicable in every other case of search intent context, the bottom line is ask ourselves first about the intent of users to type in certain keywords into the search query. You can read more about search intent here.

    So, to wrap this up, those are our keyword research tips. Make sure your keywords have a decent search volume – at least for your industry. 

    Do not take on featured snippets head-to-head in order to have a higher chance of CTR. Pay attention to trends also, you’d want your content to be everlasting. 

    And lastly, keep the user’s search intent in your mind always.

  • All About UX Writer: Definition, Responsibilities and Skills

    All About UX Writer: Definition, Responsibilities and Skills

    UX Writer is one of the many professions that’s been getting a lot of spotlight and demand. It was thanks to no other than the development of technology and digital businesses. This phenomenon has been around since the emergence of websites, apps, and other digital platforms as the medium of selling products or services online.

    For those of you who are still unfamiliar with it, you may be more aware of one closely related term; UX Designer. This position seems to be more well-known. However, there’s a major difference between them despite the same emphasis on users’ experience. The former focused on texts, and the latter focused on designs.

    Go check this article for further references to learn more about UX Design instead.

    Users’ experience has always been essential for the well-being of a brand. Therefore, companies usually place a high demand on the position of UX Writer.

    This article will answer questions such as; what exactly is a UX Writer? What are the job descriptions? and what does it take to be a good UX Writer? Let’s dig in.

    What is UX Writer?

    UX Writer is a position that focuses on creating copies or texts that appear in almost every corner of the interface of digital products, such as mobile apps, websites, etc. 

    Don’t confuse UX Writer with another related term like Copywriter, though. While copywriters emphasize on ‘selling’ words, UX Writer’s words are all about guiding users through the interface.

    You can get to know more about Copywriting formulas here for further information.

    For easier understanding, we can think of a UX Writer as the person who wrote messages/texts for buttons, menus, error messages, push notifications, on the interface of a certain digital product. 

    The sole purpose is enhancing users’ experience, by writing copies in an intuitive manner and aligned with the brand’s identity, while also easy to digest for their diverse users (age, gender, preferences, etc plays a huge part).

    Responsibilities and Skills Needed for UX Writer

    a group of UX Writers doing their responsibilities

    There are three main things to do as a UX Writer while also covering the skills needed for becoming a UX Writer. While it may not be limited to such, here’s the list:

    Research

    To be well aware about our customers or users needs, problems, and preferences, a thorough research is obviously needed. Just like what has been discussed above, several aspects of our users are essential information.

    With knowledge that is obtained through research, it will act as a guideline for creating copies that are suitable and relevant for certain groups of people.

    In terms of skills, we have to be familiar with proper research steps, what variables are being used, and to what extent the results may affect our workflow.

    Writing

    This goes without saying, UX Writers are fundamentally writers, so writing activities are the bread and butter for UX Writers. Not to sound too technical, but writing in UX Writer occupies above 70% of the total time.

    In terms of skills, having a good writing skill means we have to be able to look for good and simple dictions that are comfortable enough to see in the interface is one of the most important things about being a UX Writer.

    Competitive Analysis

    Competitive analysis means that by being a UX Writer we should consider our competitor’s strategies of writing UX copies. In short, we will be looking thoroughly about what strategy that works best for them. Piggyback that strategy is an option for there’s a high chance it would work well for us too. Remembering we and that competitor work in the same industry field.

    In terms of skills, competitive analysis means we have to be able to look for particular patterns in our competitor’s UX Writing. Consider their brand’s identities in this process while brainstorming about what strategy would work with our brand’s identities.

    To find out more about competitive analysis, click here for further reading.

    If you’re interested in becoming a UX Writer, don’t be afraid to start from scratch and start honing your skills based on the list above. And remember, taking some courses or certification can be a huge plus for the recruiters.

  • What is Bounce Rate? How to Lower It?

    What is Bounce Rate? How to Lower It?

    If you’re looking for tips to prevent people from exiting your website after just a brief visit, you’ve come to the right place. So, what is a bounce rate? First of all, Search Engine Optimization (SEO) is all about getting that higher ranking for our website for higher visibility and traffic as well. All of that would lead eventually to higher sales (if you’re running a business/commercial website, that is).

    With that being said, then what are the chances for us of getting a higher ranking for our website? Well, appearing in the first page of Search Engine Results Page is not as easy as it seems, it depends on the ranking factors in SEO, have we fulfilled them yet?

    Amongst several SEO ranking factors – which you can read about more in details here – there is a thing called “Bounce Rate”. This article will cover up from what bounce rate really is and how to avoid or lower it in order to increase the possibility of getting a higher ranking.

    What is Bounce Rate?

    Bounce rate is the percentage of visitors who leave the website immediately after opening only one page. According to Yoast SEO, it is a condition where visitors only open one website page without taking any action. They don’t press menu buttons, CTAs, or other internal links on the page.

    Bounce rate is calculated using the division of single-page visits to all incoming traffic. For example, say your website gets 1000’s of traffic, and 500 of them are single-page visits. So your rate is 50%. A higher percentage indicates something is wrong with your strategy. Don’t take this too lightly though, considering how important it is for digital business.

    A high percentages of people leaving our site so quickly indicates one of two possibilities. First, the quality of the content on the page is too poor so that visitors are not interested in exploring other content. Second, the content is not in accordance with the visitor’s intent, so they look for content from other websites that match their wishes.

    At this point, you may have started wondering whether your website or blog has a high bounce rate. You don’t need to calculate manually because you can use Google Analytics to find out the numbers for your website/blog.

    How to Lower Bounce Rate

    • Improve Content Quality
    • Create an Interesting Storyline
    • Use Popups Properly
    • Choose a Relevant Topic
    • Create Content According to Search Intent
    • Increase Website Speed
    • Create a Mobile-Friendly Design
    • Set Link To “Open in New Tab”
    • Show Credibility

    Conclusion

    To wrap things up, what have we learned today?

    We know now that bounce rate is closely related to the quality of our contents. So, make sure to make appealing contents, align them with the users’ search intent, choose topics wisely, and so on.

    In a technical point of view, users’ experience is essential. Use mobile-friendly design, and never make our users wait too long for our page to load completely.

    Once again, bounce rate is one of the most weighted SEO ranking factors, so never take a high numbers of bounce rate too lightly for it would make our website suffering eventually for the lack of visibility.

  • Why Online Presence Is Crucial For Business Growth

    It is not a secret that the whole world is going digital. Whether in a professional setting or social activities–interaction with friends, communication with clients, working, learning, and even shopping are all done virtually. People of any age can spend hours staring at their mobile phones and browsing the internet. This phenomenon makes many institutions decide to have an online presence through mobile technology to be able to interact with their audience. The term “Online Presence” itself simply refers to the idea of bringing the existence of a company to the internet. There are many ways to start, from making social media accounts, creating websites, to developing mobile applications. Online presence offers your business plenty of advantages that may be significant for increasing revenue.

    Online Marketplace as Company's Online Presence

    1. Online Presence Increase Brand Awareness

    No doubt, there are countless companies that run business in your industry. There are also numerous businesses on the internet that might be similar to yours. But through some approaches, your business can easily stand out and be visible to your target audience. You can utilize channels like social media and websites, optimize search engines with SEO and SEM, or use paid endorsement and advertising where you can customize your target audience based on demographics and behavior. 

    2. Stand Out To Millennials and Gen Z

    Millennials/Gen-Y (1980-1996) and Early Gen Z (1997+) are not kids anymore. In fact, they are going to dominate the workplace and entrepreneurship soon. They are making their own money and making decisions on how to spend it. These tech-savvy generations who spend more than 5 hours per day online are very consumptive. It will be very beneficial for businesses to appear on the internet and focus on composing strategies for these two generations. 

    3. Get Valuable Customer Insights

    You can find everything you want to know about your customers online. Social Media platforms provide data of your audience, from the age range, gender, locations, and what time they are online. The same thing applied to websites and mobile applications. This way, you can easily create strategies that fit best with the characteristics of your audience. 

    4. Boost Customer Engagement 

    Internet works with cookies that store users’ data on the site’s memory such as log-in details and online behaviors. Cookies are also used to tailor a personalized experience for each user based on their behavior of using a website/software like push notifications or giving related vouchers and discounts. Customer Loyalty systems also can be brought online through websites and applications to maximize user experience. When a user is satisfied with their experience on a certain website or software, then they are most likely willing to revisit the site to accomplish their purpose.

    5. Online Presence Save Resources 

    Using a website or software for your business can also save valuable resources such as time, energy, or simple-task employees. Website and software developers are able to add your favorite features to the site such as chat-bot, sales calculation, and inventory tracking. 

    Whether you run a business in the industry of F&B, media & entertainment, constructions, trading & investment, travel & hospitality, or even education, having an online presence on the internet is very crucial for your business growth.

  • Tesla, The Trendsetter Of The Electric Car Industry?

    Electric Car History in a Glance

    Many of us perhaps think that electric-powered cars are new technology. But in fact, it has been invented for more than 100 years. In the 19th century, Robert Anderson, a Scottish scientist, presented the idea of the three-wheel vehicle powered by battery. His invention was documented as the first electric-powered car. Some inventors namely William Morrison, Ferdinand Porsche, Thomas Parker, and others followed Anderson’s trail by developing the same product.

    Electric Car by Thomas Parker
    Electric Car by Thomas Parker (1880s)

    Electric cars became very popular. Compared to gas- and steamed-powered automobiles, electric cars are quiet, easy to drive, don’t smell, and don’t require gear changes. But in the early 20th century, the success of electric cars fell down. The price of electric-powered cars is twice as expensive as gasoline-fueled cars. It caused the market to choose vehicles powered by gas.

    The Rise of Modern Electric Car

    In this present day, the market for electric cars starts to arise. Of course, the market shares for fueled cars are still dominating. But the sales of electric cars have doubled within the past year. Since the significantly escalated gas prices in the 70s, many car manufacturing companies tried looking for more sustainable alternatives. For this reason, they jumped back into electric cars development. Automobile makers like Volkswagen, Toyota, General Motors, Honda, and some others launched their new products in the late 20th century which marked the comeback of electric vehicles. 

    The technology used in electric cars is evolving where these vehicles can drive by themselves. Unlike the previous generation of autonomous cars that utilize electromagnetic fields and remote controls, the new age of electric cars manages to drive, steer, brake, and park which relies on GPS and detection systems to recognize the road and obstacles.

    The Electric Car Trendsetter

    Electric Vehicles with their progressive technologies are getting popular. But it is obvious that Tesla cars are most favored compared to other manufacturers. Founded in 2003, Tesla is a luxury electric sports car manufacturer that launched its first car in 2008. This new car manufacturing company has successfully dominated the market and exceeded the value of the most famous electric car market leaders that have been around for longer than one century like Chevrolet, BMW, Ford, Volkswagen, and Audi. The fact that Tesla was able to surpass those huge and well-known companies in just 18 years tells a lot about how innovative Tesla’s technology is and how brilliant they are in delivering their ideas into things that people need.

    Tesla is not just another car company that makes car bodies and inserts them with electric machinery. Tesla is truly a company that dedicates its life and its whole operation to manufacturing smart devices and leading technologies. Moreover, Tesla also focuses on developing software and providing various payment methods where Cryptocurrencies happen to be one of them. These actions that Tesla took seem more like the operation of IT companies, rather than car manufacturers. But maybe, that is what it takes for Tesla to be different and very successful. 

    Smart Screen & Software

    How different and advanced is Tesla’s technology? How can they be a trendsetter for electric vehicles?  The most talked-about feature that Tesla has is its internet-connected screen that has and can control almost everything. It has a dashcam, pet mode, sketchpad, and entertainment apps like games, Netflix, Youtube, and Spotify. It also can customize horns and control audio, A/C, and heating systems. Moreover, it can connect to your phone and is equipped with an AI-powered virtual assistant. The touchscreen feature definitely is not a new thing in the automobile industry. But Tesla’s built-in smart screen is not like any other existing automotive touchscreen that its competitors already have.  Lately, some automobile companies seem like following Tesla’s screen concept, like Audi’s E-Tron, Jeep’s Grand Wagoneer, and Mercedes’ 2021 S-Class with their expansive screens to control most car functions.

    Smart Screen Feature on Tesla Electric Car

    Tesla still has other features that are very convenient like the Bioweapon Defense Mode and a built-in HEPA filter that is capable of eliminating bacteria and pollution inside the cabin, which is much more efficient than standard automotive air filters. Also, the coolest thing is, Tesla might be the only electric car company that enables over-the-air software updates. This feature allows users to improve the car’s functionalities and get the newest innovations.

    Self-Driving

    Self Driving Feature on Tesla Electric Car

    Another amazing yet very controversial thing from Tesla is its driver assistance technology called the Autopilot mode and Full Self-Driving mode.

    Different from similar functions from other manufacturers that mostly only facilitate auto park, auto braking, keeping safe-distance, lane-centering, or auto change lane, Tesla has additional features that are more than that. The standard Autopilot is quite impressive. It recognizes traffic lights and traffic signs, can pre-set and accelerate speed, monitor blind-spot, and execute minimal steering. The most impressive feature might be the Smart Summon which responds to the driver’s call to pick up the driver within 150 feet (about 45 meters) from where the car is parked.

    The other function, which is the optional add-on Full Self-Driving is very controversial. With this feature, Tesla claims that in the future, the car can drive you from your location to your destination without any action required by the driver. It means that the car will be able to fully navigate, steer, handle merges, exits, and overtakes, and even automatically search for a parking spot and park itself.

    When other manufacturers use the combination of camera, lidar, and radar for this function, Tesla only uses cameras with 250 meters visibility, which grabbed the concern of the lawmakers even more. Until this date, there is no such regulation that allows electric vehicles to be fully autonomous drive. The reason is that machines cannot yet reason like a human–though they can capture inputs. The names of the functions themselves (Autopilot and Full Self-Driving) have misled many drivers to be overly dependent on the technology causing a lot of car accidents and injuries.

    Conclusion

    Although Tesla’s groundbreaking innovations draw a lot of argument and discussion regarding safety and security, its ambition and revolutionary thinking are what drive the company to its successor state. Indeed, electric cars are the greener and more sustainable alternative for gas-fueled transportation. But beyond this reason, Tesla also considers the amenities and convenience its customer should experience inside the car. This case is proof that autonomous-operating smart devices that include software and technology development are the innovations that customers long for. 

  • 10 Basic Fonts for Website Design You Should Try

    10 Basic Fonts for Website Design You Should Try

    It doesn’t matter what site we’re running – whether it is an e-commerce site for people buying things online from us, a business site explaining our profile and things our business provides, or even a blog consisting of how our daily life goes – it has always been best to think about your users’ experience first. Think about what aspects would make them stay longer and surf deeper in our website, or even better, buy things from us.

    The answer to that issue could vary, but one thing that often gets neglected is the aesthetic aspects of our website, one of them is the fonts we’re using. Let’s break it down, sure our contents on the website could involve various texts, images, or videos, but in reality it is texts that are visible to our users 99% of the time. 

    With that being said, choosing the right font style therefore is essential for our users’ experience. It is not always about fonts that standout and are fabulous. In this case, readability is number one when it comes to users’ experience, which means basic fonts are solid enough.

    It is best to go low profile, fonts that are easy to read, yet still giving an outstanding and distinguished impression – we refer to these as basic fonts. With that being said, this is our list of the best basic fonts you should try for your website design.

    Mont

    A font called mont, that is versatile for any circumstance.

    We’re starting our list with a pretty popular one, Mont, which is a great choice no matter how you look at it. Its versatility is off the chart for the casual vibes that it gives. Considering how far it is from the word ‘rigid’, Mont would 100% look great in any circumstances and placement.

    Coolvetica

    A font called Coolvetica, gives a casual impression.

    Coolvetica does not differ so much from Mont, they both give similar impressions. The thing is, Coolvetica is one step away from being categorized as a formal font, if it’s not for the curve and the accents on some characters. With that being said, Coolvetica is also a casual and versatile font.

    Azonix

    A font called Azonix, a sporty one.

    Next, we have Azonix, a quirky one we must say. The sharp edges, wide angles, and some simplifications to certain characters (incompleted A for instance) are giving the impressions of high spirited and mobility activities. If your site mainly works in the sport industry, this basic font might suit you best.

    Qualy

    A font called Qualy, with an industrial vibes.

    Right off the bat, Qualy is a basic font that will give you a futuristic impression. The main characteristics of this font is rigid-looks with lack of curves and the wide-cutting line in some alphabets. ‘Industrial’ might be the best word to describe this font, and while we’re at that, put some Qualy fonts for industrial related sites.

    Minimal

    A font called Minimal, good for minimalist websites.

    Just like the font’s name, minimal or we should say simplistic is the best description to this font. Thin lines, lots of curves, and wide angles will give you an impression of peace and clarity. This basic font is a versatile one, considering the lack of quirkiness it has, so don’t be afraid to put this into your arsenal.

    Arual

    A font called Arual, a quirky font to use in certain websites.

    Arual is a fine mixture between quirkiness and minimalistic. Thin alphabets and subtle curves represent the minimalistic nature, whereas the incompleteness of certain alphabets (the uppercase A for instance) really bring the quirkiness out of the water. Overall, if you want to convey a simplistic and unique characteristic, this basic font would suit your needs.

    Maia

    A font called Maia, cute and simple.

    Maia is like the name of a cute little girl, and this Maia font brings the same spirit with it. Cute is a perfect way to describe the impression it gave us. The overwhelming amount of curves on its alphabets are what really set this basic font apart in terms of cuteness. If little kids are your business’ demographic target, be sure to make Maia a part of your website.

    Oldstyle

    A font called Oldstyle, gives a vintage impression.

    This basic font lives up to its name, it will take you to the early 1900s whereas this kind of fonts are the most popular ones. If you need some vintage touches in your website, do not hesitate to take Oldstyle with you.

    Champagne and Limousines

    A font called Champagne & Limousines, very ellegant.

    Champagne and Limousines are two things that are highly relevant to the phrase ‘luxurious lifestyles’. So is this basic font, it gives us the impression of elegance with the correct amount and placement of curves in the alphabets, and some unique characters (the ‘&’ for instance).

    Chapaza

    A font called Chapaza, a formal font for formal occasion.

    Chapaza differs from all of the basic fonts above. Being the only one in this list that is considered rigid and formal, this basic font’s features are pretty much normal, not much of a character. Use this basic font if your websites are really on the formal side.

  • 5 Recommendations of an Affordable Website Builder

    5 Recommendations of an Affordable Website Builder

    Photo by Christina Morillo from Pexels

    Looking for the best affordable website builder choices is a mutually advantageous arrangement. Finding a website builder service that obliges every one of your requirements at a small portion of the cost implies that you can assemble the ideal website without burning through every last cent or thinking twice about quality.

    Fortunately, making a site doesn’t need to be costly.  So, here is our list of affordable website builders. Each of these can assist you with building up your online presence without making a significant dent in your budget.

    5 Affordable Website Builder

    1. WIX 

    WIX is quite popular as one of the best website builders on the market, offering some excellent value for money and regular deals and discounts. Some of the pros of choosing WIX are a friendly onboarding experience, great templates, and advanced business features. But some of the cons included no SEO guidance or support and no mobile view or editor. 

    2. Weebly

    Weebly is perfect if you are searching affordable website builder for your business. Some of the pros choosing Weebly are beginner-friendly, free plan, and lots of SEO guidance. At the same time, some of the cons are a few platform updates, slower server response time, and kind of outdated design-wise. 

    3. GoDaddy

    GoDaddy is best for its efficient setup so that you can save time. You may want to choose it with some of their pros, including speedy website building, easy-to-use SEO support, plenty of valuable features to build in. Some cons to consider are limited optimization options, basic SEO features, and some website design limitations. 

    4. Squarespace

    If you are looking for a website builder for your growing business, Squarespace might be the best option. You can consider some of the pros, including the availability of email and social marketing tools, a helpful knowledge center, and powerful analytic features. On the contrary, you need to know the cons include slower site speed and primary or no advanced customization option. 

    5. WordPress

    WordPress is more known as a blogging platform and CMS rather than a website builder, but it would be a shame not to include it on the list. WordPress comes in two versions: WordPress.org, a free CMS software hosted on its website, and WordPress.com, a fully hosted blogging platform that pays a monthly fee. WordPress has the best features and flexibility as an affordable website builder. One of the cons you might want to consider is it is naturally SEO friendly, and you can choose to add an SEO plugin to optimize further. On the other hand, the cons are it could be intimidating for beginners, and you have to set up your own hosting. 

    Those are five recommendations of an affordable website builder for you to choose from.

    Click here to read more about Blogspot vs WordPress

  • LMS Benefits For Digital Talents in 2022

    LMS Benefits For Digital Talents in 2022

    LMS benefits is a breakthrough made to create new talents that can adapt to the digital world. Because of the pandemic, all activities must be carried out remotely, both studying and working, although there are certain works that must remain in direct contact. Learning management system, abbreviated as LMS, is software that helps with activities in training and learning.

    The use of LMS for this modern era is much needed, such as e-learning activities that require a software system that can provide services to deliver learning. The learning and teaching process is currently beginning to involve technology so that teachers and students can have technology-related expertise.

    It is important to be able to adapt in this fast-paced era because like a training or learning process, it must be done anywhere and anytime without being limited by distance and time.

    Using an LMS also offers many benefits such as:

    1. The more efficient learning process

    2. The costs incurred are less because it is not necessary to only meet face-to-face with LMS

    3. Can be done anywhere and anytime

    4. Material or content can be stored and managed

    5. Learning materials can be more varied, such as videos, animations, sounds, pictures

    6. More independent to be able to learn and understand on their own regarding the existing material

    7. Chats or groups are available for discussion, be it for fellow students learning or with mentors teaching

    However, there are also disadvantages when using an LMS, namely:

    1. Must have a device that can be used to use LMS

    2. Need a good and stable internet connection

    3. Sometimes there are communication problems like asking for a mentor, but the new mentor is online the next day

    4. Can not physically face to face

    In addition to the pros and cons of using LMS, there are several LMS software that can be used frequently, especially in Indonesia, such as Moodle, Google Classroom, Edmodo, Schoology, SEVIMA EdLink. The e-learning software mentioned earlier has features that can support the learning process so that it can run smoothly.

    So what are the interesting features of the LMS?

    The features in question are any services provided by an LMS software such as administration, registration, training, reports, examinations, quizzes, testing, assessment, communication, see progress, collaboration, provision of educational and interesting content, customization (can tailor to your needs).

    With the LMS benefits, it is hoped that it can provide a learning experience and add new insights by engaging digital and technology. LMS can give birth to new digital talents that can later contribute a lot in education and in the world of work.

  • Everything you need to know about 5G Technology

    Everything you need to know about 5G Technology

    Modern city with smart 5G wireless communication network concept .
    Modern city with smart 5G wireless communication network concept .

    What is 5G Technology

    5G is the fifth generation of cellular technology. It is designed to increase speed, reduce latency, and improve flexibility of wireless services.

    What are the benefits of 5G Technology?

    The 5G network has a much more stable speed and implements low latency compared to the previous generation. In addition, being able to have a much better internet speed.

    5G is able to help in surfing activities in cyberspace, for example, downloading and uploading large-capacity files in a short time, and streaming 4K resolution without interruption. This helps to increase day-to-day productivity as everything gets done very quickly.

    Cloud Gaming

    Low latency on 5G will certainly be beneficial when playing games. The existence of this low latency makes no time lag required in transmitting data from sender to receiver. An example that will be felt in playing games is being able to respond to the opponent’s movements deftly because the 5G network has very fast data transmission.

    Using the 5G network, you can enjoy Cloud Gaming services that allow playing games directly or in real-time on smartphone devices on Xbox One, PlayStation games to computers.

    Use of Drones

    Currently, the use of drones has attracted a lot of attention in various industrial sectors, such as agriculture, mapping, oil and gas, to the military. With the help of drone cameras, they can help monitor factory operations directly.

    This 5G network is able to control drones with a high level of precision and is able to send videos with the best resolution directly.

    VR and AR Games

    The weakness of virtual reality (VR) and augmented reality (AR) is always latency or time lag. The implementation of 5G will help a stable connection so that the lag time will be faster to just a few milliseconds.

    The 5G network makes connectivity seamless while enjoying VR and AR games will feel much more real-time and will be more realistic.

    Helping IoT Development

    Internet of things (IoT) is a technology that applies internet networks to share data, and can be accessed remotely allowing multiple devices to be connected to each other. Various sectors have used the application of IoT to assist operational activities.

    The application of IoT using this 5G network will provide much more stable and fast connectivity. This will help improve the progress of the ecosystem in the current era.

    The combination of the two can connect billions of devices for the right exchange of data between latency, speed and price. This will help many sectors, for example, to increase industrial automation in factory machines.

    The implementation of this 5G network will have a major impact on developments in the current era. With the ease of getting various information today, the 5G network will facilitate and increase high productivity. Therefore, use the best possible opportunity to continue to improve skills, so that we can continue to innovate for the development of ourselves and the country.

    When will 5G be available and how will it expand?

    5G service is already available in some areas in various countries. These early-generation 5G services are called 5G non-standalone (5G NSA). This technology is a 5G radio that builds on existing 4G LTE network infrastructure. 5G NSA will be faster than 4G LTE. But the high-speed, low-latency 5G technology the industry has focused on is 5G standalone (5G SA). It should start becoming available by 2020 and be commonly available by 2022.

    Will there be 6G Technology later?

    It is very possible that there is new technology considering that there are so many new discoveries that can be implemented in everyday life. However, to learn more about 6G technology, it is still far from our era, where at this time 5G itself is still very little used and its distribution is still not stable. Estimates for 6G technology can be made in the next three to five years. depending on the massive progressive technology and society that is ready for technology.

  • What is AI Engineer: A Promising Profession in 2022

    What is AI Engineer: A Promising Profession in 2022

    CPU Electronics
    CPU electronic circuit board concept of modern and high technology with computer programming and AI (artificial intelligence )

    The world needs something quality such as how people act logically and correctly. We should know that there is a profession, namely AI Engineer.

    This profession is currently being discussed a lot with people to find out more about the potential of this profession, here is an explanation of AI engineers.

    What is AI Engineer

    To implement AI (Artificial Intelligence) we need AI Engineering. At a glance, AI (Artificial Intelligence) is an intelligence created by humans to support work in everyday life.

    To operate and optimize an AI (Artificial Intelligence) is the duty and obligation of AI Engineering. So an AI Engineer is the person in charge of designing AI to optimize so that it runs well.

    Skills that AI Engineer needed

    Becoming an AI Engineer requires some special skills in order to implement it properly. Here are some skills that must be mastered by AI Engineering.

    Technical

    Very closely related when doing hard skills and technical work. One of them is AI Engineering.

    Programing

    To run an AI. An AI Engineer must master several programming languages. This programming language is often encountered during work time. The most common programming languages ​​encountered are Python and R. Any aspiring AI engineer should at least be familiar with these two languages ​​and the most commonly used libraries and packages.

    Statistics

    AI techniques are not just coding. Taking into account the maximum detail requires a good calculation. Machine learning that works cannot be fooled, it must learn the concept of statistics so that AI Engineering can operate it properly.

    Soft Skills

    In order to balance good technical skills as an AI Engineering one must be able to

    provide a more meaningful explanation through soft skills.

    Creative

    AI engineers must always pay attention to the tasks that humans do inefficiently and that machines can do better. You should stay abreast of new AI applications inside and outside your industry and consider whether they can be used in enterprises. Plus, you shouldn’t be afraid to try out-of-the-box ideas.

    Communication

    As an AI engineer, you will get the opportunity to work with various groups in your company. You must be able to communicate in their language. For example in a project you have to:

    • Discuss your requirements with data engineers so that data sources can be provided properly.
    • Explain to finance/operations how they can save costs or generate more revenue with the AI ​​application you are developing
    • Work closely with marketing to explain the value of an application that can develop customer-focused assurance.

    Business

    It’s important to remember that your role as an AI engineer is meant to provide value to your company. You can’t deliver value if you don’t really understand your company’s interests and needs from a strategic and tactical level.

    Task and Do list AI Engineer

    Coordination with Data Analyst and Business Analyst

    The goal of a company is to provide the best experience for users.

    Therefore, an AI engineer needs to coordinate with data analysts to find out how consumers behave and other data.

    Then, coordinate with a business analyst so that they know what kind of concept will be developed in the future.

    Automate the device used 

    A data scientist is certainly close to a variety of data and information from consumers or users.

    In that context, an AI engineer is responsible for making automation so that data scientists do not have to manually enter the required data one by one.

    Trying to apply the working system model

    After coordinating, the next thing is to implement and find out whether the model made is as expected.

    In addition, this is done to find out whether the model can optimize the existing system

    How Much salary for AI Engineer

    According to the Emerging Jobs Indonesia report from the job search platform LinkedIn in 2020, AI Engineering is one of the fastest-growing professions. In the last five years, the profession has grown by 74 percent.

    In addition to promising prospects, AI Engineer salaries are also fairly high. Quoted from the salaryexplorer.com page, the salary earned by AI Engineers or AI Specialists in Indonesia ranges from Rp. 8.2 million to Rp. 23.6 million per month.

    Meanwhile, re-launching the Simplilearn page, in the United States, AI Engineers can earn up to 114,121 United States (US) dollars or around Rp. 1.6 billion in one year.

    The acceleration of digitalization in the midst of industrial revolution 4.0 creates the possibility that the AI ​​Engineer profession will be increasingly needed in the future.